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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Frank Rumbauskas, Jr.'s book: "Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!".
This complete summary of the ideas from Frank Rumbauskas, Jr.'s book "Selling Sucks" shows how there is no need to spend your business life selling clients products they’re not sure they want: it’s stressful, time-consuming and ultimately manipulative. In his book, the author shares his philosophy that it is possible to get customers to come to you, so you no longer have to resort to sales pitches or tactics. This summary presents a comprehensive guide to creating the right buying circumstances that will attract customers to you.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your sales skills
To learn more, read "Selling Sucks" and discover how you can stop focusing on selling and start getting your customers to come to you.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 38
Veröffentlichungsjahr: 2014
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Book Presentation:Selling Sucksby Frank Rumbauskas Jr.
Book Abstract
About the Author
Important Note About This Ebook
Summary ofSelling Sucks(Frank Rumbauskas Jr.)
1. Become a powerful business leader and act that way
2. Establish yourself as an expert in your field
3. Speak competently and powerfully at network events
4. Build communities of prospects to generate referrals
5. Provide value to everyone who interacts with you
6. Develop your sales systems and then automate them
7. Integrate your customers into an exclusive club
Book Presentation:Selling Sucksby Frank Rumbauskas Jr.
Book Abstract
MAIN IDEA
Forget about trying to memorize the “fifty power closes of sales champions” or any other canned sales pitches. That’s for people who want to spend their careers figuratively twisting their customer’s arms to make them buy something they don’t really want. Selling that way is difficult, stressful and ultimately manipulative.
Instead of doing that, work only with people who are motivated enough to actually approach you. Partner with prospective customers and help them buy. If you work with those who have approached you to buy rather than the other way around, then instead of being a manipulator all you need to do is become an effective persuader.
To be successful in sales, position yourself so people who genuinely need what you have to offer approach you to buy because you’re the expert in that field. In other words, get more qualified prospects to come to you and then help them buy rather than going out and drumming up people to sell to. As counterintuitive as it may sound, the real secret to selling more is not to sell at all.
If you develop a workable system for getting enough business to come to you, then you can forget about:
Cold calling or sales blitzes.Elevator pitches and other memorized pitches.Overcoming objections and sleazy closes.Quite simply the traditional approach to selling sucks. Focus instead on attracting those who want to buy. Set yourself up to create and maintain systems which will generate an ongoing stream of people ready to buy what you have to offer. Achieve that and selling becomes very easy and stressfree.
“My sales went through the roof when I figured out how to stop selling and start getting people to buy. That’s what top sales pros do. They never sell – they simply create the circumstances for buying to take place, and then allow it to happen. The old way of selling sucks. Becoming a top sales pro isn’t hard. It’s simply a matter of learning a skill set, a simple series of tactics and techniques.”
– Frank Rumbauskas Jr.
About the Author
FRANK RUMBAUSKAS JR. is a marketing consultant and sales coach. Prior to founding his own business, Mr. Rumbauskas worked as an account executive for a Fortune 100 company where he was mentored by a top sales professional who went from an entry-level sales position to upper management in three years. Mr. Rumbauskas is currently the owner of a consulting company, an accomplished public speaker, a partner in an insurance agency and a shareholder in an emerging wireless Internet and telecom company. Mr. Rumbauskas is also the author of Never Cold Call Again.
The Web site for this book is at NeverColdCall.com/secrets.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary ofSelling Sucks(Frank Rumbauskas Jr.)
1. Become a powerful business leader and act that way
Don’t act like a salesperson. Think like a business owner, and focus intensely on what they care about. Learn how to speak their language so you can persuade them to buy using the various terms and concepts they are familiar with.
A business owner doesn’t really care whether what you have to sell is tax deductible. Nor does he or she lose any sleep over whether or not you make your sales quota for the month. And you can guarantee anyone you’re trying to sell has already entertained a number of sales hotshots who promised to “help your business”, “save you money” or “make your life easier”. These are all the old and tired clichés high-pressure manipulators have used since the beginning of commerce.
In reality, there are only three things any business owner cares even remotely about:
