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- Herausgeber: Business Book Summaries
- Kategorie: Geisteswissenschaft
- Sprache: Englisch
The must-read summary of Edward de Bono’s book: “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”.
This complete summary of the ideas from Edward de Bono’s book “Serious Creativity” shows that creative thinking is vital for business success and that creativity is something you can learn. In his book, the author presents a rational and logical approach to creative thinking and introduces 12 tools and techniques that you can use. By learning and applying the principles, you will be able to develop the lateral thinking skills needed for innovative reasoning and ensure success.
Added-value of this summary:
• Save time
• Understand the key principles
• Expand your business knowledge
To learn more, read “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas” to find out how you can develop your creativity and take your business to the next level.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 29
Veröffentlichungsjahr: 2014
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Book PresentationSerious Creativity by Edward De Bono
Book Abstract
Important Note About This Ebook
Summary of Serious Creativity (Edward De Bono)
1. THE NEED FOR CREATIVE THINKING
2. LATERAL THINKING TOOLS & TECHNIQUES
3. THE APPLICATION OF CREATIVE THINKING
Book PresentationSerious Creativity by Edward De Bono
Book Abstract
MAIN IDEA
As competition intensifies, creativity is increasingly becoming the key for any company to generate added value out of its existing resources and assets.
Many people assume creativity is a mystical talent, that you have to be a bit strange to be truly creative or that you are either creative or you’re not. In reality, however, lateral thinking is a creative thinking style that can be learned and practiced by anyone. There are systematic processes, tools and techniques of creative thinking that can be incorporated into any person’s normal way of approaching any situation.
Serious creativity is a rational and logical approach to creative thinking. The basic lateral thinking tools and techniques can be applied to generate new ideas. The successful individuals and companies of the future will need to think differently from their competition. Serious creative thinking can and does generate a sustainable competitive advantage.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Serious Creativity (Edward De Bono)
1. THE NEED FOR CREATIVE THINKING
Main Idea
Serious creativity is founded on the basis that lateral or creative thinking is a deliberate systematic technique for developing logical solutions to common business situations which have never been tried before.
Supporting Ideas
Creative thinking is a unique type of information handling. Some people have a preconception that being creative means being totally devoid of structure or social conventions, and that a creative person is out of step with the rest of society in order to generate truly creative concepts.
By contrast, serious creativity proposes that lateral thinking techniques are a valid, systematic approach to business challenges. Creative thinking can exist without the need for a mad scientist or rogue element aspect.
Much of the world can be viewed as a self-organizing information system. That is, most people use the same patterns over and over. The logic of creativity is the logic of these patterning systems. The tools of creative thinking are designed to help a person be systematically creative by organizing new patterns of logic.
Lateral thinking (which is another term for creative thinking) offers opportunity, competitive advantage and benefits.
Creativity uses the concept of a hypothesis - an initial guess or speculation which must then be evaluated against available data to determine its usefulness and applicability. A hypothesis opens up possibilities, but must not be taken as the only correct pattern or the hypothesis limits other creative possibilities.
Sources of creativity include:
InnocenceIf someone doesn’t know the standard approach, they may come up with a fresh approach that is much better.
ExperienceTaking advantage of what is known to work and adding a few extra features. This source of creativity builds on and repeats past successes.
MotivationGenerating creative ideas in a field in which everyone is perfectly happy with the status quo, can be a source of unexpected creativity.
Tuned Judgement
