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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Edward de Bono's book: "Simplicity: An Elegant and Powerful Business Concept".
This complete summary of the ideas from Edward de Bono's book "Simplicity" shows how most consumer products are too complex for customers, who become frustrated by long instruction booklets; the same can be said for other processes and products. In his book, the author explains the value of simplicity: it saves time and money, allows freedom and is a powerful selling tool. The successful businesses of the future will market simplicity, not complexity, which is easier for customers to understand, and is more elegant. This summary explains how to simplify company structures, products, and process, and provides 14 different methods that are suitable for different situations.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Simplicity" and discover why simplicity will be the key to your future success.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 31
Veröffentlichungsjahr: 2014
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Book Presentation Simplicity by Edward Debono
Book Abstract
Important Note About This Ebook
Summary of Simplicity (Edward Debono)
1. The Value of Simplicity
2. The Challenge of Simplicity
3. Why Some People Love Complexity
4. How To Simplify
5. Using the Tree Metaphor for Simplicity
6. Key Methods of Simplifying
7. The Dangers of Simplicity
8. Simplicity in Every Day Life
9. The Ten Rules of Simplicity
Book Presentation Simplicity by Edward Debono
Book Abstract
MAIN IDEA
Simplicity is going to be a key business value in the future. Already, most consumer products have become too complex -- by most estimates, only 10-percent of the population use more than 10-percent of the features of their video recorders because they are too complicated. The same holds true for many other consumer products and processes. The added value of the future will not only be generated by those who develop new technologies and new processes -- it will also be created by those businesses which can take common processes and simplify them. That takes some focused creative thinking.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Simplicity (Edward Debono)
1. The Value of Simplicity
Main Idea
Simplicity is one of the most valuable business objectives because:
Simplicity saves time, money and energy.Simplicity is elegant and powerful.Simplicity makes life easier and creates more freedom.Supporting Ideas
When someone in business has to deal with a complex system, there is invariably a lot of waste. Inefficiencies emerge, solely because people are applying their time, attention and mental energy to making the system work.
An expert in any field, by contrast, knows how to simplify things (and improve efficiency) by identifying which factors are important and which factors can be ignored without affecting the quality of their decisions. In other words, experts create added value by focusing solely on key discriminators and ignoring marginal discriminators.
In the real world, systems tend to become increasingly complex over time instead of evolving towards simplicity. This happens because:
As new features and functions are added, it is not always feasible to go back and redesign the entire system with the new features in mind. Therefore, the new features are achieved inefficiently rather than being optimized.People who have got used to working with the old system become so familiar with it they lose their objectivity – they believe it’s simple enough solely because of their familiarity.In most systems, there is no inbuilt mechanism to ensure redundant features are purged from the system. Therefore, the system can grow larger but can never grow smaller.Achieving simplicity in design makes systems easier to operate, easier to monitor and easier to repair if needed – and, subsequently, more efficient and more practical.
One final point – simplicity is not an absolute term, but always requires a frame of reference. A system which may be simple to operate from the perspective of the user may be very complex and sophisticated from the viewpoint of the person who is required to fix it if it malfunctions. Simplicity always derives its meaning from the reference point being used.
