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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Terri Sjodin's book: "Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You".
This complete summary of the ideas from Terri Sjodin's book "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximise the impact of that small message and benefit from the “elevator effect”.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Small Message Big Impact" and discover how the key to selling more is saying less.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 30
Veröffentlichungsjahr: 2014
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Book Presentation Small Message Big Impact by Terri Sjodin
Book Abstract
About the Author
Important Note About This Ebook
Summary of Small Message Big Impact (Terri Sjodin)
Book Presentation Small Message Big Impact by Terri Sjodin
Book Abstract
MAIN IDEA
An elevator speech is a brief presentation that introduces your product, service, philosophy or idea in figuratively the time span of an elevator ride – three minutes or less. Its purpose is to pique the listener’s interest and motivate them to want to hear your more detailed presentation in the near future.
An elevator speech can literally deliver a small message which has a big impact. When you’re forced to deliver a brief presentation this way, you can set off a ripple effect. Sometimes delivering an elevator speech can lead to a huge opening you can fill later on – the “Elevator Speech Effect.” You still have to follow up and make the right things happen but a great elevator speech can open doors and make great things happen.
“The elevator ride is a metaphor for unexpected access to someone you want to sell on some idea, project, or initiative. It is not the actual length of time it takes to ride in an elevator, but rather the spirit of the clear, brief, and persuasive messaging delivered in a short period of time that I’m talking about.”
– Terri Sjodin
“For more than two decades, I have watched the evolution of presentations. Clearly, competition for a listener’s time and attention span is fierce, and the need to craft engaging talks in a short period of time has become essential. Through the years, I began to offer specialized workshops in which I coached individuals on building and delivering effective three-minute elevator speeches. I have seen people who usually wing it learn to craft persuasive messages that enable them to hit the streets with renewed enthusiasm and a clear mission, and then they execute those messages with ease and flow, and they reach their goal. Whatever your goal, be it landing a major account, getting your dream job, becoming the top sales professional at your company, or meeting the right person to help you get to where you want to go, I hope an elevator speech can help you complete your quest and have a lot more fun on the journey.”
– Terri Sjodin
About the Author
TERRI SJODIN is a public speaker and sales training consultant. She is founder and principal of her own consulting firm, Sjodin Communications. Her area of specialization is in developing the persuasive speaking skills of professionals and she has consulted with a number of Fortune 500 companies. Ms. Sjodin is the author of New Sales Speak and co-author of Mentoring. She is a graduate of San Diego State University.
The Web site for this book is at www.SmallMessageBigImpact.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Small Message Big Impact (Terri Sjodin)
1. Preparation
To give great elevator speeches, you have to prepare in two ways:
Clarify and specify your intentions
The objective of an elevator speech is never to actually close the deal or make the sale. Rather, to use football terminology, you want to advance the ball. You want to fire up the listener’s interest level so you can then follow up with them in more detail.
