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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Dave Lavinsky's book: "Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plans".
This complete summary of the ideas from Dave Lavinsky's book "Start at the End" shows that the best way to write a business plan is to reverse the normal order. In his book, the author explains that you should start by defining what your end game is and then work backwards to identify what you need to be doing now in order to reach that end goal.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Start at the End" and find out the new way to write your business plan that will ensure you stay on the path to reach your ultimate goal.
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Seitenzahl: 31
Veröffentlichungsjahr: 2014
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Book PresentationStart At The End by Dave Lavinsky
Book Abstract
About the Author
Important Note About This Ebook
Summary of Start At The End (Dave Lavinsky)
Book PresentationStart At The End by Dave Lavinsky
Book Abstract
MAIN IDEA
The best way to write a business plan is to reverse the normal order and start at the end. Precisely define what your end game is and then work backwards to identify what you need to be doing now in order for that perfect end game to come about. Reverse engineer the future to clarify what you need to be doing in order to get there.
This is the planning approach professional sports organizations use. Players show up for preseason training with everyone knowing their team goal is to win the championship. Everything they do is performed with that singular goal in mind and there’s not a player, a member of the coaching team or even a team fan who doesn’t know what the organization’s ultimate goal is.
This same kind of focus works equally well in business. You might not have a championship to win and your timeframe might be much longer than a single season but you need to have a clear end game articulated that everyone is working towards and then reverse engineer from there.
“The right business plan can transform your business. It can boost your sales and profits, and allow you to achieve the goals you had when you first launched or purchased your business. However, your business plan can only do this if you complete it properly. Most important, you must start with the end. You must dream big about what you’d like your business to achieve. Once you have that crystal-clear vision, you can begin planning and reverse engineering it.”
– David Lavinsky
About the Author
DAVE LAVINSKY is the cofounder and president of Growthink, Inc., a consulting and publishing firm. Growthink has helped more than 2,500 clients develop business plans and has consulted with more than 500,000 entrepreneurs and business owners. In addition to Growthink, Dave Lavinsky has started and sold Emerge Juice and Nutrition Systems, Shoutmouth, Z Reporter LLC and Top Paying Keywords. He has published articles in The Wall Street Journal, The New York Times, Entrepreneur Magazine, Inc., Business Week and The Los Angeles Times. He is a graduate of the University of California, Los Angeles and the University of Virginia.
The Web site for this book is atwww.startatend.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Start At The End (Dave Lavinsky)
1. Specify your end game
Great business plans begin at the end. Develop a vision from your customer’s perspective and also from a business perspective. Break that destination down into annual, quarterly and monthly goals.
The first step in writing a great business plan is to articulate your vision for the future of your business. Doing this will require that you take into account two dimensions:
Both perspectives are required and are an integral part of your vision. Taking each in turn:
The customer perspective – you need to clarify what you’re trying to do for your clients or customers. Some famous examples:Google: “To organize the world’s information and make it universally accessible.”Kiva: “To connect people through lending to alleviate poverty.”Keep in mind your customer-focused vision statement needs to be:
Inspiring enough to motivate others.Clear and concise rather than too generalized.Realistic and believable.
