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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Joel Kurtzman and Glen Rifkin's book: "Startups that Work: The 10 Critical Factors That Will Make or Break a New Company".
This complete summary of the ideas from Joel Kurtzman and Glen Rifkin's book "Startups that Work" reveals the results of a study into 350 different startup companies, showing that there are ten rules for increasing the chances of long-term success for a new company. In their book, the authors present these 10 critical factors and how you can use them to guide you towards success while your company is still a startup. This summary is a must-read for startup entrepreneurs who want to know the key to getting past the first stage and becoming successful.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Startups that Work" and find out how you can put your startup on the path to success.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 41
Veröffentlichungsjahr: 2014
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Book Presentation Startups that work by Joel Kurtzman and Glen Rifkin
Book Abstract
About the Author
Important Note About This Ebook
Summary of Startups that work (Joel Kurtzman and Glen Rifkin)
1. Start with a group of at least three or four founders.
2. Get a marketing person on your founder’s team.
3. Build a network of talented people around you.
4. Concentrate on creating value, not your exit strategy.
5. Manage your cash with financial discipline.
6. Target a market which already exists.
7. Find a great first customer you can leverage.
8. Build a board who actually solve problems.
9. Make your offering unique and then brand it.
10. Be passionate and enjoy the ride.
Book Presentation Startups that work by Joel Kurtzman and Glen Rifkin
Book Abstract
MAIN IDEA
After studying and analyzing 350 different startup companies over a four-year period, a research team from Price Waterhouse Coopers found there are ten rules of thumb which increase the chances of long-term success for a new company.
“Simply following these ten rules of thumb will not guarantee success. You need good ideas and you need good timing. You need money and you need the ability to generate enthusiasm. You need energy – and the capacity to work long hours and stay up late. Still, after years of research, we can say that if you follow these ten rules of thumb, your chances of success are certain to increase.”
– Joel Kurtzman and Glenn Rifkin
About the Author
JOEL KURTZMAN is a business consultant. In addition to running his own firm, Mr. Kurtzman is also a partner at PriceWaterhouseCoopers. He has formerly worked as the editor of the Harvard Business Review and as business editor and columnist for The New York Times.
GLEN RIFKIN is an author and business journalist. He writes a weekly syndicated column and is a sought-after public speaker.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Startups that work (Joel Kurtzman and Glen Rifkin)
1. Start with a group of at least three or four founders.
The larger the group of founders you can put together, the better. This broadens your new company’s skill sets and access to capital. To further enhance your chances of success, put together a team of people who have already worked together on other projects and share power broadly.
In startup companies, nothing much happens at all unless you have great people involved in the management. Pure and simple great companies are built by great teams. A strong management team can turn an average idea into a genuine winner but an average management team can kill even great ideas. This is why venture capitalists evaluate the quality of the management team first and foremost and walk away from the deal if the team isn’t strong and first rate.
This means the more experienced your management team is, the greater your chances become of succeeding. You need a balanced team of founders, each of whom will contribute something worthwhile to the running of the startup company. Venture capital providers always bet on fantastic teams rather than on fantastic products. A founding team which has a diverse set of skills will always be a more attractive proposition than a founder working alone. If the members of the team have worked together previously either at another corporation or on a different project, then investor confidence will increase.
There is one other key point which deserves attention. Smart business leaders know when it’s time to bring in professional management. They know intuitively when it’s time to go against conventional wisdom and when it’s time to have in place the people who can add professionalism and systems expertise to the enterprise. If an investor can feel confident the founders are willing to step aside when the time is right, they will see that as a very positive endorsement.
“In the world today, there’s plenty of technology, plenty of entrepreneurs, plenty of money, plenty of venture capital. Your biggest challenge will be building a great team. There’s enormous change under way in every facet of the world. Some is technology driven, some is market driven. All that change creates unprecedented opportunities. But to take full advantage of those opportunities, focus on the teams. Teams win.”
– John Doerr, venture capitalist and partner, Kleiner, Perkins, Caufield & Byers
