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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Michel Robert's book: "Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors".
This complete summary of the ideas from Michel Robert's book "Strategy Pure and Simple II" shows that all successful companies share one trait: they are able to think strategically and long term. Unsuccessful companies become bogged down in procedure and operational issues. In his book, the author explains that thinking strategically is not difficult, and can be achieved by following very simple steps. This summary presents Robert's theory in logical stages and will teach you how to learn and apply his advice for guaranteed success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Strategy Pure and Simple II" and discover how you can learn from the best businesses to make the most of your expertise and resources.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 27
Veröffentlichungsjahr: 2014
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Book PresentationStrategy Pure And Simple II by Michel Robert
Book Abstract
Important Note About This Ebook
Summary of Strategy Pure And Simple II (Michel Robert)
1. A Winning Strategy Needs To Be Distinctive
2. What is Strategic Thinking?
3. Obstacles to Strategic Thinking
4. Crafting the Future Profile of the Company
5. The Concept of Strategic Drive
6. Articulating the Business Concept of the Enterprise
7. Nurturing Key Strategic Areas of Excellence
8. The Concept of Strategic Leverage
9. The Ultimate Competitive Strategy
10. Strategic Product Innovation
11. Market Fragmentation
12. Alliances and Acquisitions
Schematic - The Strategic Thinking Process
Book PresentationStrategy Pure And Simple II by Michel Robert
Book Abstract
MAIN IDEA
Most companies are so focused on operational issues they miss major trends and changes that could have bought them vast new strategic opportunities. The key to avoiding this problem is developing the skills required to think strategically.
The strategic thinking process, differentiating between operational issues and strategic issues, suggests the key to corporate success does not lie in attempting to outperform other companies operationally, but to out think them strategically.
From that perspective, the ultimate business strategy for dealing with competitors is one that makes competition irrelevant.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Strategy Pure And Simple II (Michel Robert)
1. A Winning Strategy Needs To Be Distinctive
Main Idea
The strongest possible competitive position to be in is to have no competition. Companies achieve that by developing and executing a distinctive strategy that makes competition irrelevant.
Supporting Ideas
The objective in business is not to have an even playing field, but to find ways to tilt the playing field to your advantage. A proactive business strategy will consistently keep all potential competitors off balance and in a defensive frame of mind.
Many companies try to secure market share simply by outmarketing, outmanufacturing or outperforming their competitors – an imitation or cloning strategy. Imitation may be an excellent form of flattery, but as a strategy it leaves much to be desired.
Instead of trying to outmuscle competitors, the focus should be on outthinking them with a distinctive strategy that completely changes the rules by which everyone else is forced to play.
In every industry that has ever been studied, significant changes in market share never occur when every participant has tried to follow the leader. Big changes occur only when someone does something distinctive – usually something that goes completely against conventional wisdom in that field. Only then will substantial and sustainable shifts in market share occur.
Strategic thinking, therefore, always begins with the intent to formulate and develop a strategy which will differentiate the company and make competition of little or no actual relevance.
