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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Peter Guber's book: "Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story".
This complete summary of the ideas from Peter Guber's book "Tell to Win" shows how some people are "born storytellers", but this is a skill that anyone can develop. In his book, the author explains the four elements of a successful story and the mechanics of telling a story to an audience. This summary provides excellent examples of these strategies in practice and teaches the importance of this skill for all business people.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your storytelling skills
To learn more, read "Tell to Win" and discover the secret to effective storytelling and how you can use this skill to your advantage.
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Seitenzahl: 38
Veröffentlichungsjahr: 2014
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Book Presentation: Tell To Win by Peter Guber
Book Abstract
About the Author
Important Note About This Ebook
Summary of Tell To Win(Peter Guber)
1. Why tell stories?
2. The art of telling stories well
Book Presentation: Tell To Win by Peter Guber
Book Abstract
MAIN IDEA
Stories
Even today when people are awash in new state-of-the-art presentation technologies and copious amounts of data, the very best way to connect with anyone and influence them is still to tell them an engaging story which appeals to their emotions. To win more people over to your way of thinking, become a great storyteller.
More specifically, get good at crafting and then delivering “purposeful stories” – stories which are created with a specific mission in mind. If you can learn how to prepare and then deliver purposeful stories well, you’ll have no problems persuading others to support what you’re trying to do.
Whether you realize it or not, you’re in the emotional transportation business. To stand out and get noticed, embed your ideas inside memorable stories which engage the emotions,
“For too long the business world has ignored or belittled the power of oral narrative, preferring soulless Power Point slides, facts, figures and data. But as the noise level of modern life has become a cacophony, the ability to tell a purposeful story that can truly be heard is increasing in demand. Moreover, in this age of acute economic uncertainty and rapid technological change, it’s not the 0’s and 1’s of the digital revolution, but rather the oohs and aahs of telling to win that offers the best chance of overcoming fear or compelling listeners to act on behalf of a worthy goal. As I look back on my four decades in business, I see that persuading customers, employees, shareholders, media, and partners through telling to win has been my single biggest competitive advantage. Don’t rely on state-of-the-art technologies to connect. It’s the state-of-the-heart technology that’s the game changer when you tell your story in the room, face-to-face.””
– Peter Guber
About the Author
PETER GUBER is chairman and CEO of Mandalay Entertainment. He has been the producer or executive producer of films which have collectively grossed more than $3 billion worldwide including The Color Purple, Batman, Midnight Express and Flashdance. Peter Guber is a professor at UCLA and is the owner and co-executive chairman of the NBA team the Golden State Warriors. He is also a media and entertainment analyst with Fox Business News. He previously worked as chairman and CEO of Sony Pictures Entertainment, as chairman and CEO of Polygram and as president of Columbia Pictures. Peter Guber is a graduate of the New York University School of Business and Syracuse University.
The Web site for this book is atwww.telltowin.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Tell To Win(Peter Guber)
1. Why tell stories?
Data and information are fine in and of themselves but to move people’s hearts, minds and ultimately their wallets, you need to tell stories that appeal to their emotions. Powerful stories work because they reach the listener’s heart as well as their mind. Purposeful story telling is a game changer without equal.
Purposeful Stories
To succeed in any type of business, you’ve got to engage your customers, inspire your shareholders, win over investors and motivate employees. The best way to do all these things is to tell stories because storytelling reaches hearts as well as minds. Stories work because when you move your listener’s hearts, their feet and pocketbooks will automatically follow.
“Stories put all the key facts into an emotional context. The information in a story doesn’t just sit there as it would in a logical proposition. Instead, it’s built to create suspense.”
– Robert Rosen, former dean, UCLA’s School of Theater, Film and Television
If you analyze your personal favorite compelling and engaging stories, you’ll find they all are built around three essential elements:
Challenge
