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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of
Brian P. Moran and Michael Lennungton's
book: “The 12 Week Year: Get More Done in 12 weeks than Others Do in 12 Months”.
This complete summary of the ideas in Brian P. Moran’s and Michael Lennungton’s book “The 12 Week Year” explains that for many companies, December is the best sales month of the year as everyone focuses on the “year-end-push” towards annual targets. This summary highlights the importance of periodisation – changing your time frame so you make sure every week counts. And it explains how you can achieve in a 12-week period as much as you previously achieved over an entire year.
Added- value of this summary:
• Save time
• Understand the key concepts
• Develop your business knowledge
To learn more, read the summary of “ The 12 Week Year” and boost your productivity !
ABOUT THE AUTHOR
Business News Publishing operates as a media company. The Company offers magazines, custom media, e-newsletters, websites, conferences, events, and market research services. Business News Publishing serves customers in the United States.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 30
Veröffentlichungsjahr: 2014
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Book Presentation: The 12-Week Year by Brian P. Moran and Michael Lennington
Book Abstract
About the Author
Important Note About This Ebook
Summary of The 12 Week Year (Brian P. Moran and Michael Lennington)
Book Presentation: The 12-Week Year by Brian P. Moran and Michael Lennington
Book Abstract
MAIN IDEA
For many companies, December is the best sales month of the year as everyone focuses on the “year-end push” towards annual targets. It’s actually quite common for the 4th quarter to make up 30 – 40% of annual sales. Having a goal and an immediate deadline gets people focused and working hard.
With that in mind, the question is: Why save that kind of effort for just once a year? Instead of working towards 12-month goals which can seem a long way away at the beginning of each year, you should instead set 12-week goals and have your people pursue those with the same kind of concentrated effort they put into the year-end push. “Periodization” is the concept of changing your time-frame so you make sure every week counts. Throw out the annual plan and break each year into four 12-week periods.
If you move to use Periodization, why not also set an audacious goal at the same time? What about if you could boost your productivity so much that you can achieve in a 12-week period the same results you previously generated over an entire year! That kind of productivity boost would be a genuine game-changer for most people. Is it feasible? Well, if you’re honest you will probably admit you’re not always in high productivity mode all the time at the moment. Can you honestly forecast what would be the results if you were to gear up to being highly productive every week?
The 12-week year concept is to organize yourself so you perform at your best all the time by consistently taking action on the things which will most directly shape and dictate your results.
“Our experience has shown that most people have the capacity to double or triple their income just by consistently applying what they already know. Despite this, people continue to chase new ideas thinking that the next idea is the one that will magically make it all better. We will show you how to consistently take action on the things that will shape your success.”
– Brian P. Moran and Michael Lennington
About the Author
BRIAN P. MORAN is founder and president of his own consulting firm, Strategic Breakthroughs. He has experience in management and formerly held executive positions with UPS, PepsiCo and Northern Automotive before launching Bio Care, a medical surveillance form. He consults with companies including Coldwell Banker, New York Life, Medtronic and Tiffany & Co. Mr. Moran is a graduate of Michigan State University.
MICHAEL LENNINGTON is president and CEO of The 12 Week Year Coach, a training and coaching company. He previously worked as a project manager at Senn-Delaney Leadership and as a director at Arthur Andersen. He is a graduate of Michigan State University and the University of Michigan.
The Web site for this book is atwww.12weekyear.com
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The 12 Week Year (Brian P. Moran and Michael Lennington)
1. The “Periodization” concept
