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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Ivan Misner and Michelle Donovan's book: "The 29% Solution: 52 Weekly Networking Success Strategies".
This complete summary of the ideas from Ivan Misner and Michelle Donovan's book "The 29% Solution" shows how only about 29% of businesses know how to network effectively. In their book, the authors explain that by networking well, you can serve your existing clients better and gain new customers more rapidly. This summary provides 52 different networking strategies that you can apply each week of the year to master the art of networking and generate new revenue streams for your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The 29% Solution" and follow this 52 week plan to master your networking skills and reap the rewards.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 40
Veröffentlichungsjahr: 2014
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Book Presentation The 29% Solution by Ivan Misner and Michelle Donovan
Book Abstract
About the Author
Important Note About This Ebook
Summary of The 29% Solution (Ivan Misner and Michelle Donovan)
1. Create your future
2. Expand your network
3. Go the extra mile
4. Get Value for your time
5. Control your communications
6. Become the expert
7. Capture your success stories
8. Do What Others Don’t
Book Presentation The 29% Solution by Ivan Misner and Michelle Donovan
Book Abstract
MAIN IDEA
Only about 29 percent of businesses network effectively. That’s unfortunate because well networked companies enjoy some very attractive benefits:
Networking can help you build your word-of-mouth marketing activities, one of the most important ways to grow a business.Networking is one of the most vibrant ways you can grow your business and enter new markets.More than eight out of ten businesspeople belong to a networking group making this a huge market to tap.Networking builds social capital at the same time as it enhances and magnifies word-of-mouth recommendations.In short, if you learn how to work the networking process well, you can serve your existing clients better and gain new clients more rapidly. To get up to speed with business networking, commit time each week to learning how to integrate networking into the way you do business. By the time you’ve gone through 52 different networking strategies over the course of a year, you’ll be much better equipped to harness networking to generate new revenue streams for your business in the future.
Don’t just sit back and admire the potential benefits of networking. Get into action and do some networking every week. Follow the 52-week plan to become skilled at business networking.
“It’s not ‘NET-SIT or ‘NET-EAT – it’s ‘NETWORK’. Successful networking is about learning how to ‘work’ the networking process – not just letting it happen. The word networking has become so overused that some business professionals can no longer define it. Many people think that networking is attending social or business after-hour events, shaking a few hands, collecting a few cards, and, of course, giving away a few cards of their own. Sadly, they actually believe that’s all there is to networking. To be fair, we could say they’re engaging in social networking. That’s never to be confused, however, with business networking. Networking is the process of developing contacts and relationships to increase your business, enhance your knowledge, expand your sphere of influence, or serve the community. Networking for business growth must be strategic and focused. Not everyone you meet can help move your business forward – but everything you do can be driven by the intention to grow your business. The fifty-two weekly strategies will help you focus your efforts so that you’ll begin to reap the benefits of effective business networking.”
– Ivan Misner and Michelle Donovan
About the Author
IVAN MISNER is founder and chairman of BNI, a business networking organization. He is also chairman of the board of directors of the Referral Institute, a referral training company. Dr. Misner, a graduate of the University of Southern California, is the author of eleven books and is also a regular columnist for Entrepreneur Magazine. He has been described as the “Father of Modern Marketing” and as a “Networking Guru”.
MICHELE DONOVAN is the owner and founder of Pinnacle Training Services, a seminar company which offers customized business development seminars. She also owns and operates the Referral Institute of Western Pennsylvania, a company which sells referral marketing programs and referral coaching. Ms. Donovan is a graduate of Slippery Rock University and Widener University.
The Web site for this book is atwww.29percentsolution.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The 29% Solution (Ivan Misner and Michelle Donovan)
1. Create your future
Tailor the 52 weekly networking strategies to fit the “real you” rather than the idealized version of yourself that you may prefer to think about. Be clear about what you need to work on to enhance your success with business networking.
Week 1: Set networking goals
Write down what you hope to achieve from your networking activities over the coming year. This will probably include:
How much new business you plan on generating.How many referrals you will generate each month.What networking events you plan on attending each month.What you want to do differently to meet your goals.Make sure you write down your networking goals so they are clear and unambiguous.
