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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of John Rossman's book: "The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company".
This complete summary of the ideas from John Rossman's book "The Amazon Way" reveals the leadership ‘secrets’ behind one of the biggest companies in the world. These fourteen leadership principles include obsessing over the customer, thinking big and always insisting on the highest standards. These expectations are applied to all decision-making processes in the business and are used every day by every employee.
Added-value of this summary:
• Save time
• Find out the leadership ‘secrets’ that guide decision-making at Amazon
• Implement these principles in your own business to drive success
To learn more, read “The Amazon Way” and find out how you can follow the leadership principles used every day in this global company!
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Seitenzahl: 34
Veröffentlichungsjahr: 2015
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Book Presentation: The Amazon Way by John Rossman
Summary of The Amazon Way (John Rossman)
Book Presentation: The Amazon Way by John Rossman
Book Abstract
Jeff Bezos and Amazon have fourteen leadership “secrets” which guide their decisions. What's interesting is not that these secrets exist but that they actually get referred to every day and are applied in the real-world decisions which get made.
Amazon's leadership principles are:
Obsess over the customerTake ownership of resultsLeaders are right – A lotInvent and simplifyHire and develop the bestInsist on the highest standardsThink bigHave a bias for actionPractice frugalityBe vocally self-criticalEarn the trust of othersDive deepHave backbone – Disagree & commitDeliver results“These principles aren’t slogans printed on wall posters and coffee mugs. They are lived and breathed every day by Amazonians from the CEO on down. They are principles that other companies, small or large, may just want to adopt.”
- John Rossman
About the Author
JOHN ROSSMAN is managing director of Alvarez& Marsal, a global consulting and professional services firm. He was hired by Amazon.Com in 2002 to be the company's director of enterprise services. He was responsible for the development of Amazon's Merchants@program which enables millions of sellers to offer products through Amazon and which now generates more than 40 percent of all orders. John Rossman was also responsible for running Amazon's relationships with enterprise clients like Target, Toys “R” Us, Sears, Marks and Spencer and the NBA. He is a graduate of Oregon State University.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Amazon Way (John Rossman)
1. Obsess over the customer
Leaders and managers at Amazon always start with the customer and work backwards. While they watch competitors, they obsess over their customers.
The real genius of Amazon founder Jeff Bezos is his ability to mentally picture himself as the customer, identify his unspoken needs and wants and then develop a system that will meet those specific needs better than anyone else. This approach underpins everything Amazon does – it puts the customer first.
The two truths about customers Jeff Bezos always preaches are:
When you make a customer unhappy, he or she will tell lots of people about it – so don'tThe very best kind of customer service is no service at all – everything just worksThat's why instead of pumping money into advertising, Amazon has always tried to come up with ideas which its customers will love. For example, in November 2000, Amazon launched its “Free Super Saver Shipping Offer.” It was originally going to be just for orders over $100 but it generated so much word-of-mouth endorsements Amazon extended it. At the time, this looked like a wild and risky strategy but today customers expect free shipping and more.
“In the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.”
- Jeff Bezos
Jeff Bezos has stated many times he doesn't really worry about the margins Amazon enjoys. Instead, he's trying to generate free cash flow to fund future growth. He's trying to harness the flywheel effect to drive Amazon's sales growth towards levels which have never before been achieved. He talks about how an improved customer experience and customer growth feed each other in a virtuous cycle that looks something like this:
Every time Amazon has moved into new markets, critics doubt it will work but it does. The company's mantra is based around what it terms its “holy trinity”:
“Offer a wide selection of goods at great prices and with fast, convenient availability.”
Amazon has built its entire business model around this holy trinity:
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