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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry".
This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically each month. Rather than having to put lots of time and money into reselling to the same customer twice, you can sit back knowing that they will re-purchase automatically. If you want to follow in the footsteps of Amazon and Apple and ensure you have recurring revenue each month then this summary will tell you all you need to know.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Automatic Customer" and discover how you can build your own subscription business and bring more recurring revenue to your company.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 33
Veröffentlichungsjahr: 2016
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Book Presentation: The Automatic Customer by John Warrillow
Summary of The Automatic Customer (John Warrillow)
Book Presentation: The Automatic Customer by John Warrillow
Book Abstract
MAIN IDEA
The more recurring revenue you can build into your business, the more your business is worth. If you can develop your business model so buying from you becomes automatic – so you bring in sales without having to resell the customer every month – you're in a much stronger position.
That's why Amazon (Amazon Prime and Kindle Unlimited), Apple (Joint Venture and iTunes) and pretty much every promising Silicon Valley startup which launches today is hard at work developing and offering subscription-based products and services. Subscribers are better than customers and when you have subscribers, you can project your future revenues with a reasonable degree of certainty.
If you're smart, you'll find a way to add a subscription offering to what you already offer your customers.
"Whether you like it or not, you are now competing in the new subscription economy, and it's up to you to decide if you're playing defense or offense. Are you willing to watch your business be cannibalized by someone else's subscription business? Or are you ready to win some automatic customers of your own?"
– John Warrillow
"The biggest factor in driving up the sellability of your company is the degree to which your company can run without you, the owner. That's a head scratcher for a lot of owners who are the best sales people in their business. The secret is to build recurring revenue that brings in sales without having to resell the customer each month. Recurring revenue makes your business a lot more valuable and less stressful to run."
– John Warrillow
About the Author
JOHN WARRILLOW is the founder of The Value Builder System, a consulting company which teaches a methodology for increasing the value of privately owned companies. In addition to being the author of Built to Sell, John Warrillow is an accomplished professional speaker. He was previously the president of his own business consulting company and advisory company targeting small and medium sized businesses. John Warrillow is a graduate of Queens University, Canada.
The Web site for this book is at AutomaticCustomer.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, view points and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Automatic Customer (John Warrillow)
1. The advantages of automatic customers
Big companies like Amazon and Apple are busy transforming themselves into subscription businesses because they understand that subscribers are better than customers. Research shows quite definitively when people invest in a subscription, they're motivated to buy more to "get their money's worth." That's a great dynamic to have working in your favor.
Subscription based business models are currently undergoing a major renaissance thanks to four factors:
The current generation of consumers value access more than assets. Thanks to their mobile, tech savvy lifestyles, they would rather rent than be burdened by ownership.The more reliable Internet access has become, the more jobs we have become willing to outsource to the Cloud. We do more online than ever before.More businesses sell direct to customers online than ever before which gives them more data about what customers really want. That data has become a valuable asset in and of itself.The cost of merchandising products digitally today is so low companies can carry products which appeal to only a small sliver of customers. That allows customers to express their individuality – which they do with a subscription."Subscriptions are the best damn business model in the world ... it's got great predictability for planning, which helps you as an entrepreneur sleep at night."
– Mike McDermont, CEO, FreshBooks.com
