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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Ron Pernick and Clint Wilder's book: "The Clean Tech Revolution: The Next Big Growth and Investment Opportunity".
This complete summary of the ideas from Ron Pernick and Clint Wilder's book "The Clean Tech Revolution" shows that the concept of "clean tech" is not only the environmentally friendly option, it is the business-friendly option too, as government regulation and public opinion swings in its favour. Additionally, using fewer natural resources can mean increasing returns for investors. In their book, the authors explore the rationale behind Clean Tech and the eight key sectors. They explain that each sector still has its challenges but also analyse where the profit opportunities are for the companies with the knowledge and expertise to exploit those opportunities. This summary also offers a blueprint for how to sell Clean Tech products in a market that's changing, but is still a little resistant to the idea of Clean Tech.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Clean Tech Revolution" and discover the future of technology.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 36
Veröffentlichungsjahr: 2014
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Book Presentation: The Clean Tech Revolution by Ron Pernick and Clint Wilder
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Clean Tech Revolution (Ron Pernick and Clint Wilder)
Book Presentation: The Clean Tech Revolution by Ron Pernick and Clint Wilder
Book Abstract
Main Idea
Developing “clean technology” is no longer just a social cause championed by the tree huggers or environmentalists – it is rapidly becoming the next big engine of business and economic growth for a large number of mainstream companies.
“Clean tech” is any product, service or process that delivers value while eliminating or reducing the use of natural resources. As such, clean tech companies and technologies typically:
Harness renewable resources and materials.Reduce the use of nonrenewable resources.Eliminate or reduce pollution or toxic wastes.Deliver superior performance.Provide investors with increasing returns.In the 1970s, clean tech was often labeled as “alternative” but today, industry giants like Toyota, Sharp and Goldman Sachs are making multi-billion-dollar investments in clean technology for solid business reasons rather than in an attempt to change the world. This is due to six major forces which are fueling the drive towards clean tech:
Costs – clean-energy costs are falling as the costs of oil and fossil fuels steadily rise.Capital – there is now a large influx of capital flowing into making clean tech products better.Competition – many governments are going green in order to help build the jobs of the future.China – the explosive growth of developing nations is driving clean tech development.Consumers – who are starting to prefer cleaner products which use less resources.Climate – business feels a need to be seen to be contributing to the solutions to the world’s problems rather than generating still more.In short, clean tech has now moved from the back-to-basics fringe elements to the business mainstream. The big profit opportunities of the future lie in designing, selling or funding eco-friendly products and services. Literally trillions of dollars in economic opportunities and prosperity will be created in this sector of the economy in the years ahead, so the time to get on board is here.
About the Author
RON PERNICK is cofounder and principal of Clean Edge, a clean tech research and publishing firm. He has more than two decades of business experience writing research reports on clean technologies. His firm consults with governments, corporations and entrepreneurs looking for investment opportunities. Clean Edge also manages the NASDAQ Clean Edge US Index which tracks US-listed clean energy companies. Mr. Pernick has been an instructor and adjunct faculty at UC Berkeley Extension, New College’s Green MBA program, and now Portland State University.
CLINT WILDER is a contributing editor at Clean Edge. He has been a business journalist for more than two decades covering high tech and clean tech industries for Optimize, Information Week, Computerworld, and Corporate Computing magazines. Mr. Wilder, a graduate of Yale University, develops and writes research reports for Clean Edge clients in industry, finance, government, and the NGO sector.
The Web site for this book is atwww.thecleantechrevolution.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Clean Tech Revolution (Ron Pernick and Clint Wilder)
1. Solar Energy
2006: $13.6 billion2016: $69.3 billionKey Challenge..........
To scale up manufacturing sufficiently so as to be able to drive down costs to the end consumer.
Solar energy is all about the generation of usable power from the energy produced by the sun. The predominant technology is photovoltaic cells which convert sunlight into electrical current. Photovoltaics were invented in the 1950s and first commercialized in the 1970s although due to high manufacturing costs, it has mainly been used in niche applications to date.
Today, solar energy is booming as many of the semiconductor manufacturers (Applied Materials, GE and Sharp) as well as startups are entering the field. Nearly $1 billion was raised in IPOs in 2006 by companies which are bringing new and innovative solar energy products to the marketplace.
