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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Tom Monahan's book: "The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking".
This complete summary of the ideas from Tom Monahan's book "The Do-It-Yourself Lobotomy" shows readers some tried-and-tested strategies in business, including how to keep coming up with ideas and how to build a culture of creativity. At its most basic level, creative thinking is problem-solving, which every company should value and foster. In his book, the author presents a creative thinking toolkit, which is adaptable to every business and can be learned and applied by everyone. This summary is a must-read for anyone who wants to improve their creative thinking abilities and have consistently great ideas.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Do-It-Yourself Lobotomy" and discover the key to creating a culture of creativity.
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Seitenzahl: 37
Veröffentlichungsjahr: 2014
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Book Presentation: The Do-It-Yourself Lobotomy by Tom Monahan
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Do-It-Yourself Lobotomy (Tom Monahan)
1. The Need For Creative Thinking
2. The Creative Thinking Toolkit
3. Key Lessons In Using These Tools
Book Presentation: The Do-It-Yourself Lobotomy by Tom Monahan
Book Abstract
Main Idea
To survive and to aspire to succeed in the competitive business environment of the twenty-first century, you need to be capable of generating an ongoing stream of creative new ideas. Therefore, it stands to reason that if you fail to make a concerted effort to enhance your creative thinking skills, you automatically give a sustainable advantage to your competitors.
So how do you learn how to think creatively? The human mind is the most powerful tool in the world, but sometimes it gets too bogged down with facts and knowledge that it’s unable to do what it really excels at – generating fresh, new and original ideas. Thus, to think creatively, you have to be willing to let go of what you already know. In other words, you have to figuratively perform a do-it-yourself lobotomy to get rid of what you currently known to make room for the fresh ideas that will become tomorrow’s knowledge and accepted business practices.
By doing just such a lobotomy:
You position yourself and your organization to generate the fresh new ideas that will underpin the success stories of the future.You can generate the business-building ideas which will fuel your future growth.You can come up with the breakthroughs and fresh ideas that create buzz.Your organization can improve itself in every area of importance.You get ahead of the curve – introducing cutting edge products and services rather than “me too” offerings.You can act quickly to commercially exploit your creative ideas before competitors become aware.You actually become a leader in your field.In short, the benefits of being able to conceive and bring to market fresh new ideas are impressive and far reaching. Creativity creates leverage and provides a competitive edge that can and should be seized with vigor.
“Imagination is more important than knowledge.”
– Albert Einstein
About the Author
TOM MONAHAN is president and head creativity coach of Before & After Inc., a consulting firm specializing in applied business creativity. A former Boston University lecturer and advertising agency creative director, Mr. Monahan consults with an impressive array of companies – including AT&T, ABC Sports, McDonalds, Texas Instruments and The Wall Street Journal.
The Web site for this book is atwww.do-it-yourselflobotomy.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Do-It-Yourself Lobotomy (Tom Monahan)
1. The Need For Creative Thinking
Main Idea
At its most basic level, creativity equals problem solving. It’s almost impossible to be creative unless you are solving a problem that affects you, your customers or a large pool of potential customers. Finding solutions to problems is the heart and soul of the creative process.
Supporting Ideas
The most creative people in society are those who solve the problems which affect the greatest number of people. Overcoming a problem is the driving force behind creativity. If a solution does not already exist, one needs to be created. Alternatively, if a solution to the problem already exists in one form or another, highly creative people will find ways to enhance and improve on the solutions which have been used previously.
Change is happening in the world of business continually. The vast majority of people expend all their energy trying to resist change. A better approach, however, is to be far more proactive and to use change as a stimulus for problem solving which, in turn, triggers creative thinking. The imperative to deal with problems is the raw material for all business accomplishments. It can either catch you flat footed, or you can attempt to deal with problems on your terms.
