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Beschreibung

The must-read summary of Michael Gerber's book: "The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business".

This complete summary of the ideas from Michael Gerber's book "The E-Myth Enterprise" shows how you can take a great idea and turn it into a thriving and enduring business by meeting two absolute requirements: satisfying your influencers and meeting preferences. In his book, the author explains the importance of doing each of these things and how you can design a strategy for meeting these requirements. This summary is a must-read for anyone who thinks they may have a great idea and wants to start making money from it.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The E-Myth Enterprise" and find out how you can turn your dreams into a reality.

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Seitenzahl: 33

Veröffentlichungsjahr: 2014

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Book Presentation: The E-Myth Enterprise by Michael Gerber

Book Abstract

About the Author

Important Note About This Ebook

Summary of The E-Myth Enterprise (Michael Gerber)

Requirement #1: Satisfy your four primary influencers

Requirement #2: Meet the preferences of your influencers in four dimensions

Conclusion: Bringing it all together

Book Presentation: The E-Myth Enterprise by Michael Gerber

Book Abstract

Main Idea

To turn a great idea into a thriving and enduring business, there are two absolute requirements which always must be met:

Design a way to meet both sets of requirements and you’ll end up inventing a stunningly original enterprise which can be termed “an E-Myth Enterprise” which will endure and prosper.

“I have a commitment to create a new master’s degree, one that would leave an MBA and all those who would pursue it smothered in the dust. I called that new degree an MBD, or masters of business design. It would be the only business programs an entrepreneur or an entrepreneurial manager would ever need. It would teach the essential skills needed to invent a stunningly original company, what I call an E-Myth Enterprise. I will discuss the beginnings of that MBD, at least to the point where you clearly understand the logic underlying it and why it is so critical for you should you aspire to become such an inventor, such an E-Myth Entrepreneur.”

– Michael Gerber

About the Author

MICHAEL GERBER is the founder of the business consulting company E-Myth Worldwide which now operates in 145 countries. Since publishing his first book The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It in 1981, Mr. Gerber has also written E-Myth Mastery, Awakening the Entrepreneur Within, The E-Myth Contractor, The E-Myth Manager and The E-Myth Physician. Mr. Gerber describes himself as an entrepreneur, public speaker and consultant. He is also the founder of the Dreaming Room LLC, Certified Capital Advisors, the Entrepreneur Capital Cooperation and the Michael E. Gerber Club.

Mr. Gerber’s Web site is atwww.MichaelEGerber.com.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of The E-Myth Enterprise (Michael Gerber)

Requirement #1: Satisfy your four primary influencers

A successful business will always learn how to satisfy, better than its competitors, the needs, expectations and preferences of the four most important groups of people which exist in its universe:

The people who work for it – employees.The people who buy from it – customers.The people who sell to it – suppliers.The people who lend to it – investors.

In the final analysis, it is the combined judgements of these four constituent groups which will determine whether any enterprises prospers or dies. Ignore any of these groups at your peril.

In a free market system:

Businesses don’t exist as of right – they only exist because people want them to. That is, the only businesses which endure are those that meet the needs of their employees, customers, suppliers and investors. Businesses prosper when they meet the needs of those constituents on an ongoing basis. Businesses arise and endure when they make the lives of the people in those groups better. That means to prosper, you have to keep getting progressively better at meeting those needs all the time.People can’t be regarded as a problem