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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Michael E. Gerber's book: "The E-Myth Revisited".
This complete summary of the ideas from Michael E. Gerber's book "The E-Myth Revisited" shows that small businesses tend to be too focused on internal issues - therefore neglecting the larger picture - which is detrimental in the long term. This useful summary explains how you can make your business successful by adopting the right perspective, highlighting that in order to become a mature company, you must also think like one.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge effectively
To learn more, read "The E-Myth Revisited" and create a successful business!
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Seitenzahl: 30
Veröffentlichungsjahr: 2013
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Book PresentationThe E-Myth Revisited by Michael E. Gerber
Summary of The E-Myth Revisited (Michael E. Gerber)
Book PresentationThe E-Myth Revisited by Michael E. Gerber
Book Abstract
MAIN IDEA
The E-Myth, or Entrepreneurial Myth, says that most new businesses are not started by entrepreneurs who set out to build a strong business but by technicians who enjoy the hands-on work themselves. Because of that natural bias, most business owners focus on working in their business when really they should be working on their business.
There is, however, a simple and effective way to offset the E-Myth tendency. Instead of looking at the business as a one-off operation, the owner should consider the business to be a prototype for a large number of franchises that will be added at a later stage. By adopting that mindset, the business owner will not only participate in the business as a technician but will also act as a manager (putting systems in place and controls) and as an entrepreneur (having a vision of how the business can create sustainable added-value for all key stakeholders).
A business that is built and managed by someone who combines the approach of the technician, the manager and the entrepreneur will have a far greater chance of future success than one guided by someone thinking like a technician alone.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The E-Myth Revisited (Michael E. Gerber)
Section 1: Basic E-Myth Concepts and Principles
Main Idea
The key principles which form the foundation for the E-Myth approach to business are:
Most new businesses are started by technicians -- people who are skilled at what they enjoy doing, and who figure they’d rather work for themselves than for someone else.Almost all new business owners assume that because they understand the technical work of the business, they understand how a technical business works. In reality, these are two completely different issues, and blurring the distinction between the two is a fatal error.Building a business actually takes three unique skill sets: The entrepreneur -- supplies the vision.The manager -- supplies order and systems.The technician -- supplies the output.Most businesses go through three phases of growth: Infancy -- when the technician is to the fore.Expansion -- when better management skills are required.Maturity -- an entrepreneurial perspective is needed.Supporting Ideas
Most new businesses are started by technicians -- people who are skilled at what they enjoy doing, and who figure they’d rather work for themselves than for someone else.The popular concept of a noble entrepreneur who starts a business to make the world a better place is just a myth. In the majority of cases, businesses are started by people who are very good at doing something technical, and who one day have an entrepreneurial flash of inspiration and decide to start their own business rather than let someone else profit from all the good work they do.
Almost all new business owners assume that because they understand the technical work of the business, they understand how a technical business works. In reality, these are two completely different issues, and blurring the distinction between the two is a fatal error.In a new business, being able to do the technical work required personally is a liability rather than an asset. Why?
Business building skills are far more important than the mere production of output for any new business.
