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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Paul Leinwand and Cesare Mainardi's book: "The Essential Advantage: How to Win with a Capabilities Driven-Strategy".
This complete summary of the ideas from Paul Leinwand and Cesare Mainardi's book "The Essential Advantage" shows how everyone in business tries to earn and then sustain an essential advantage – to be doing things their competitors can’t match. The companies which succeed in doing this in the long run are always “coherent”, focusing on their capabilities and continually improving them. In their book, the authors advise business people to work on being 100% coherent by choosing an approach to the marketplace that suits their unique capabilities and that cannot be matched by competitors. This summary will teach you how to bring your company ahead of the competition and stay there.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Essential Advantage" and discover the key to staying ahead of the competition by capitalising on your own capabilities.
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Seitenzahl: 32
Veröffentlichungsjahr: 2014
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Book Presentation: The Essential Advantage by Paul Leinwand and Cesare Mainardi
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Essential Advantage (Paul Leinwand and Cesare Mainardi)
Book Presentation: The Essential Advantage by Paul Leinwand and Cesare Mainardi
Book Abstract
MAIN IDEA
Everyone in business tries to earn and then sustain an essential advantage – to be doing things their competitors can’t match. The companies which succeed in doing this over the long haul are always “coherent”:
They focus on products and services which work for them and have products and services which draw on their capabilities.They continually and deliberately reinvest in deepening those capabilities so their competitors never catch up.They’re very resolute and clear-minded about the game they have chosen to play and their resulting market positioning.Accordingly, to get ahead and stay ahead, work on being thoroughly and consistently 100% coherent:
Pick an approach to the marketplace – a way to play – which suits your unique capabilities and which competitors can’t match.Define the three to six capabilities which will drive your business and become world-class in those specific areas.Create a product and service portfolio which harnesses those capabilities so you can earn superior returns.About the Author
PAUL LEINWAND is a partner in Booz & Company’s global consumer, media and retail practice. He consults with clients on strategy and capability building. He is a graduate of Washington University and Northwestern University’s graduate school of management. Mr. Leinwand and Mr. Mainardi are the coauthors of Cut Costs and Grow Stronger.
CESARE MAINARDI is managing director of Booz & Company’s North American business. He has served as global leader of Booz& Company’s functional, consumer products and health practices. Mr. Mainardi consults with large global companies to help them achieve major business transformations. He is a graduate of Northwestern’s graduate school of management.
The Web site for this book is at www.theessentialadvantage.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Essential Advantage (Paul Leinwand and Cesare Mainardi)
1. The logic of capabilities-driven strategy
To progressively and steadily increase your coherence levels, you need to be making pragmatic choices. A capabilities-driven strategy means you make changes to each of the three strategic elements in light of the others rather than in isolation. You identify what you do best and the opportunities for meeting the market effectively and you then develop the capabilities which will allow you to bring both these elements together in a coherent, systematic fashion.
It’s all too easy for companies to become less and less coherent as time passes:
Someone might note an emerging new market and suggest the company should acquire the capabilities which will appeal to that market in a “if you build it, they will come” approach.Another executive may carry out a SWOT (strengths, weaknesses, opportunities and threats) analysis and suggest a new direction to go.You might get locked into an existing product line which is static and serves a diminishing market.However, when you analyze the marketplace, there is a clear statistical correlation between coherence and financial performance. The data shows there is a consistent “coherence premium” which shows up in multiple industries and across numerous markets. Coherence generates more value in four specific and observable ways:
If you follow a capabilities-driven strategy, you will become more effective because there is consistent and ongoing emphasis on improving your most relevant capabilities.
