9,99 €
Mehr erfahren.
- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of A. G. Lafley and Ram Charan's book: "The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation".
This complete summary of the ideas from A. G. Lafley and Ram Charan's book "The Game-Changer" shows how every good business owner understands that innovation is the driver to future success. However, not all manage to incorporate innovation into their core business processes, rather than a stand-alone department. Those that do will gain the largest payoffs. In their book, the authors explain that there are eight elements that companies need in order to make innovation a priority. This summary demonstrates each element, analysing its requirements and effectiveness for your company.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Game-Changer" and take simple measures to ensure that your company is reaching its full potential.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 36
Veröffentlichungsjahr: 2014
Ähnliche
Book Presentation: The Game-Changer by A.G. Lafley and Ram Charan
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Game-Changer (A.G. Lafley and Ram Charan)
Book Presentation: The Game-Changer by A.G. Lafley and Ram Charan
Book Abstract
Main Idea
Innovation can change the game of business your company is forced to play. New products and services can lead to new customers which drive revenue growth and ultimately profits. For innovation to have a payoff, however, it must be integrated into how you run your business rather than treated as a standalone activity. There are in fact eight elements of any business which must be organized in order for innovation to work.
Get all eight of these elements to work together and innovation will generate solid organic growth and provide some very worthwhile differentiation for your firm. Fail to get these eight elements in place and innovation simply will not happen.
“An innovation is the conversion of a new idea into revenues and profits. Real innovation can change the context – the market space, the competitive space, the societal space – in which a business operates. Game-changing leaders search for and execute ideas that put the company on a long-term path to prosperity. ‘Innovate or die’ is truly the name of the game.”
– A.G. Lafley and Ram Charan
About the Author
A.G. LAFLEY is chairman and CEO of Proctor & Gamble (P&G), one of the world’s leading consumer goods companies. Mr. Lafley was named CEO in 2000 and since then, P&G has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. Mr. Lafley started his business career in the Navy, then attended Harvard Business School and joined P&G as a brand assistant in 1977. He also serves on the boards of General Electric and Dell.
RAM CHARAN is a speaker, advisor, author and business strategy specialist. He grew up in India where he gained a grounding in business helping run his family’s shoe shop. Dr. Charan then attended Harvard Business School where he was awarded an M.B.A. and a D.B.A. He taught for a number of years at Harvard and Northwestern universities. Dr. Charan advises the boards and senior management of companies like GE, DuPont, Nokia, Verizon and the Thomson Corporation. He is the author or coauthor of several business books including Execution, Know-How and What Customers Want You to Know.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Game-Changer (A.G. Lafley and Ram Charan)
Innovation is always customer centered
Innovation only matters when you make your customers the boss. You have to understand their rational and emotional needs to come up with new products which will improve their lives. This is the ultimate goal.
“While it sounds painfully obvious, innovation will not be successful unless and until you know WHO the consumer target is and WHAT she wants. Find out who she is, find out what she wants, and then give it to her. There is no deep dark secret here. The formula for innovation is as simple as that.”
– A.G. Lafley and Ram Charan
To come up with better and more innovative products, you first need to know what it is your customers are trying to achieve. If you can make potential customers active participants in the developments of new and better products, it stands to reason those products will be more successful than products which get developed in the isolation of your own lab or research facility.
To take a few examples:
