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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Phil Rosenzweig's book: "The Halo Effect...and the Eight Other Business Delusions that Deceive Managers".
This complete summary of the ideas from Phil Rosenzweig's book "The Halo Effect" shows how success in business is actually far more elusive than most business books, gurus and best-selling professors would have you believe. In his book, the author explains how the problem lies in the fact that many authors offer a "quick fix" that simply does not exist in reality. This summary reveals how focusing on the elements that actually drive your company's performance, rather than acting on common business delusions, is the only way to achieve results.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Halo Effect" and make sure you don't get caught up believing business delusions and take action that actually works!
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Seitenzahl: 36
Veröffentlichungsjahr: 2014
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Book Presentation: The Halo Effect by Phil Rosenzweig
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Halo Effect (Phil Rosenzweig)
1. The nine delusions of business thinking
2. A better way to approach business management
Book Presentation: The Halo Effect by Phil Rosenzweig
Book Abstract
Main Idea
Success in business is actually far more elusive than most business books, gurus and best-selling professors would have us believe. Every year hundreds of new books are published which basically are variations on the same theme:
This is the secret of high performing companies which not too many people know.Study what makes these companies great, and then go and do likewise by applying these ideas to your company.If you do this, you’ll gain a competitive advantage because your competitors won’t know these things.The problem is even though many of these authors mean well and have worked hard to synthesize the reasons for one company’s success, they are offering a “quick fix” route to high performance which simply does not exist in the real world. Being successful is never just a matter of taking what works for someone else and plugging in your own products and people. Instead, you have to do your own thinking and take a much more clear-eyed and thoughtful approach.
If you plan on achieving superior and lasting business performance, you won’t get there by following a specific set of steps which apparently worked for someone else. Instead, you need to focus on understanding and acknowledging the fundamental uncertainty of business performance and then progressively working to improve your probabilities of success. That will take more work than you’d like, but at least you’ll be focused on the elements that actually drive your company’s performance rather than the common business delusions which absorb the time and attention of others.
About the Author
PHIL ROSENZWEIG is a professor at the International Institute for Management Development in Lausanne, Switzerland. He currently directs and teaches executive development courses for leading companies. Dr. Rosenzweig is a graduate of the Wharton School, the University of California, Santa Barbara and UCLA. In addition to spending six years on the faculty of the Harvard Business School, Dr. Rosenzweig worked as marketing manager for Hewlett-Packard’s leasing unit for six years.
The Web site for this book is atwww.the-halo-effect.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Halo Effect (Phil Rosenzweig)
1. The nine delusions of business thinking
Business success is never genuinely plug-and play – take what worked for another company and go and do likewise. Anyone who believes that has had their thinking shaped by one or more of the nine most common delusions in the business world:
These combined results of these delusions are two pieces of business fiction:
That following a few key steps will lead to genuine business greatness.Any company’s success is the result of its own actions irrespective of external factors.The reality is success is more often than not shaped by external factors well beyond the company’s control. In a competitive business environment, there is no formula which guarantees a company’s success. This may be disappointing at first glance but it actually is good because it means managers will always be needed to make the complex decisions. If success could be reduced to a formula, there would be no need for human input which would mean less opportunities for good people to shine. In short, what business executives bring to an enterprise matters and they make an important contribution.
1. The Halo Effect
Successful companies must be doing everything right. If they are generating good results, they must have a good culture, strong leadership and values.
