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- Herausgeber: Business Book Summaries
- Kategorie: Ratgeber
- Sprache: Englisch
The must-read summary of Seth Godin's book: "The Icarus Deception: How High Will You Fly?".
This complete summary of the ideas from Seth Godin's book "The Icarus Deception" explains that when you settle for small dreams, you are robbing the world of what you could have created if you'd tried. In his book, the author highlights that to get ahead today and in the future, you’ve got to stand out and the only thing that will achieve that is if you make art – however you define it.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Icarus Deception" and discover the key to aiming high and achieving your potential.
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Seitenzahl: 33
Veröffentlichungsjahr: 2014
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Book Presentation: The Icarus Deception by Seth Godin
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Icarus Deception (Seth Godin)
Book Presentation: The Icarus Deception by Seth Godin
Book Abstract
MAIN IDEA
Almost everyone knows the story from Greek mythology about Icarus who flies too high and close to the sun. Icarus perished because the sun melted the wax holding his wings on. That story is used ad infinitum to encourage people to conform and not to take risks. That is, however, a deception. The other aspect of the story which is less well known is Icarus was also warned not to fly too low because the mist and the water would ruin the lift in his wings. Society has altered the myth to encourage everyone not to stand out but flying too low or settling tor too little is the bigger danger today. When you settle for small dreams, you rob the world of what you could have created if you’d tried.
As the industrial economy continues to morph into the connection economy, the only viable way to get ahead is to make “art” rather than mindlessly following the rules. To get ahead today and in the future, you’ve got to stand out and the only thing that will achieve that is if you make art – however you define it.
Like it or not, we are all artists now.
“A revolution is here, our revolution, and it is shining a light on what we’ve known deep down for a long time — you are capable of making a difference, of being bold, and of changing more than you are willing to admit. You are capable of making art.”
– Seth Godin
“The connection revolution is shuffling the deck and enabling new organizations and new ideas to thrive. Someone is going to be leading us; someone is going to be exploring the edges; someone is going to be creating things of incalculable value. What happened yesterday is over. Tomorrow the door is wide open, and this is your chance to connect.”
– Seth Godin
About the Author
SETH GODIN is the author of more than seventeen books including Meatball Sundae, Linchpin, Unleashing the Ideavirus and Permission Marketing. He writes one of the most widely read marketing blogs in the world and is an accomplished keynote speaker. He founded and served as CEO of interactive marketer Yoyodyne which was acquired by Yahoo! in late 1998 meaning Mr. Godin became vice president of marketing at Yahoo! until he left to pursue other projects. Seth Godin is a graduate of Stanford Business School and Tufts University.
The Web site for this book is at www.flyclosertothesun.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Icarus Deception (Seth Godin)
1. Safety no longer lies in compliance, it has moved to creating art
You no longer get ahead by fitting in and obeying the rules. To get ahead today, you’ve got to make some noise and stand out – you’ve got to create “art” however you define it. Society is finally starting to value art so to get ahead, it’s time to make art.
“Your ability to follow instructions is not the secret to your success.”
– Seth Godin
For much of the industrial era, people spent their entire careers aligning their personal “Comfort Zone” with society’s “Safety Zone”. Putting that in personal terms, your value in the industrial era was probably based on your obedience, your compliance with industry norms and your level of competence. Get those three factors right and you were highly employable.
