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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Marsh Fisher's book: "The Ideafisher: How to Land the Big Idea - and Other Secrets of Creativity in Business".
This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come up with new and different ideas. Companies which develop new and original ideas will move forward, while those that develop me-too products will forever be doomed to compete in aggressive and marginal-value marketplaces. In this book, the author explains that creative thinking is not a random process and can be understood and applied consistently and rationally. This summary will teach you how the mind works so that you can work with the mind to come up with new creative ideas.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Ideafisher" and discover the key to creative thinking that will take your business to the next level.
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Seitenzahl: 29
Veröffentlichungsjahr: 2014
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Book Presentation: The Ideafisher by Marsh Fisher
Book Abstract
Important Note About This Ebook
Summary of The Ideafisher (Marsh Fisher)
Part 1: Associational Thinking and Creativity in Business
Part 2: Associational Thinking Techniques
Technique # 1 - Word Bait
Technique #2 - Defining the Problem
Technique #3 - The Six Universal Questions
Technique #4 - Visualization
Technique #5 - Strategic Planning
Technique #6 - Speech Writing
Technique #7 - Modify and Evaluate
Book Presentation: The Ideafisher by Marsh Fisher
Book Abstract
MAIN IDEA
Creativity in business – an ability to come up with new and different ideas – is the real survival skill of the 1990s. Companies which develop new and original ideas will move forward, while those that develop me-too products will forever be doomed to compete in aggressive and marginal-value marketplaces.
Fortunately, creative thinking is not a random process. It can be understood and applied consistently and rationally. The heart of creative thinking lies in understanding how the mind works – in the principle of associational thinking, which states the mind stores information in clusters of closely related concepts and ideas. By understanding how the mind stores information, you then have the key on how best to recall ideas at will. Once you can recall ideas, you are then in a position to come up with new and unique combinations of previously unrelated concepts. You’ll also know how to harness the imagination effectively and efficiently, and how to create added-value through insights never before considered.
In other words, how to think creatively – and profitably.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Ideafisher (Marsh Fisher)
Part 1: Associational Thinking and Creativity in Business
Main Idea
Associational thinking is the principle that the mind stores information in clusters or packets of associated ideas and other information. Therefore, to think creatively, all a person needs to do is to develop new ways of collecting images and concepts from different groups and combine them together. In other words, creativity lies in forming new relationships between pieces of existing information which have never before been combined that way.
Supporting Ideas
Association thinking was developed in the 17th century by John Locke, an English philosopher.
Prior to that time, thinking was considered to be built around intuition. It was assumed that people took in information through any of the five senses (sight, smell, sound, touch or taste) and stored that information somewhere in the mind. Recalling an idea was then considered to be a random act.
Locke asked why it was people could hear a voice and immediately visualize their friend, or smell smoke and be reminded of a pleasant night spent in front of an open fire. Locke suggested the mind stored concepts in groups of associated concepts, like a family. Locke further suggested knowledge consisted of organizing these concepts according to whatever they had in common.
An American philosopher / psychologist, William James, said: “The art of remembering is the art of thinking.”
According to James, memories need a clue or a trigger around which associated concepts could be gathered. Once all those concepts were available, the mind could then think, as one concept from the memory will lead to another and so on.
One of the original developers of the concept of Artificial Intelligence, Marvin Minsky, said:
