Summary: The Internet Publicity Guide E-Book

BusinessNews Publishing

• Herausgeber: Business Book Summaries
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 31

Veröffentlichungsjahr: 2014

Beschreibung

The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace".

This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of the communications revolution, offering individual consumers the ability to have personalised multimedia communications with other people or companies anywhere in the world. In this book, the author explains that your ultimate goal should be to build profitable relationships by communicating your Web presence to others on the internet and getting qualified visitors to visit your site. This summary explains exactly how you can do that and succeed at internet publicity with helpful tips and strategies that you can apply to your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Internet Publicity Guide" and find out how you can enhance your online image and promote your products.

Leseprobe

Book Presentation The Internet Publicity Guide by V.A. Shiva

Book Abstract

Important Note About This Ebook

Summary of The Internet Publicity Guide (V.A. Shiva)

PART 1: THE INTERNET

PART 2: PUBLICITY

PART 3: COMMUNITY

Book Presentation The Internet Publicity Guide by V.A. Shiva

Book Abstract

MAIN IDEA

The Internet, in its purest form, is a communication network for individuals to share knowledge and information.

The information revolution was based around the concept of broadcasting information to as many people as possible. By contrast, the Internet is part of the communications revolution – offering individual consumers the ability to have personalized multimedia communications with other people or companies anywhere in the world.

The ultimate goal of communication (and thus of any Internet based publicity initiative) is to build profitable relationships, from which either emotional or financial benefits can be derived. This is achieved by communicating your Web presence to others on the Internet, and getting qualified visitors to visit your Web site.

To succeed at Internet publicity, you must have a good understanding of the Internet, know the customs and tricks of the trade that exist within the culture of the Internet for acceptable ways to generate visitors to your Web site and have an effective site that will convert those visitors into customers or clients.

In the final analysis, the Internet is ideally suited to building commercial relationships – the key to future revenues and profits.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of The Internet Publicity Guide (V.A. Shiva)

PART 1: THE INTERNET

Main Idea

Before anyone can develop a worthwhile Internet specific publicity strategy, they have to become familiar with what the Internet is, what it can and cannot do and how people and businesses go about establishing residence on the Internet.

The key principles of the Internet are:

How the Internet is structuredSeven basic Internet conceptsTools of the Internet based tradeHow to get on to the InternetBeing on the InternetSetting up shop on the InternetSecurity and copyright Issues

Supporting Ideas

1. How the Internet evolved

In the 1960s, the U.S. Department of Defense developed a computer based communication system to control its armed forces. In 1964, they realized that if they had one central point for their system, all an enemy had to do was destroy that point for the system to be rendered ineffective. Therefore, they developed a computer based communication system based on the peer-to-peer concept – that is, there is no central office and every computer on the system can communicate with every other.

In 1969, a recommendation was made to build a peer-to-peer network using packet switching technology – a telecommunications standard which splits data into small packets of information that can travel by different routes to be assembled in order at the destination. The first network built (in 1969) was called ARPANET, and it used peer-to-peer communications and packet switching. ARPANET was used by military bases, universities and companies with U.S. Defense Department contracts.

In 1984, ARPANET split into two separate networks: MILNET for military use, and the Internet for educational use. Many other independent computer networks started applying for permission to connect to the Internet, so in 1991, the Internet was made available to the general public.