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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Norm Brodsky and Bo Burlingham's book: "The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up".
This complete summary of the ideas from Norm Brodsky and Bo Burlingham's book "The Knack" shows how everyone wants to find a step-by-step formula or a specific set of rules that will guarantee success in business. However, no such thing exists. In their book, the authors demonstrate that, instead of trying to find a fail-safe success formula, you should focus on getting and maintaining the right mind-set. This summary reveals the true key to business success and how you can change your company's mind-set to become determined and dedicated.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Knack" and stop wasting your time trying to find a miracle formula and start developing the right mind-set for success.
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Seitenzahl: 39
Veröffentlichungsjahr: 2014
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Book Presentation: The Knackby Norm Brodsky and Bo Burlingham
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Knack(Norm Brodsky and Bo Burlingham)
Book Presentation: The Knackby Norm Brodsky and Bo Burlingham
Book Abstract
MAIN IDEA
Everyone wants to know the step-by-step formulas or the specific set of rules which guarantee success in business. They don’t exist. Instead, there is a way of thinking which can be termed “the mindset of success”. When you have that mindset in place:
You become better equipped to deal with whatever situations and whatever opportunities arise.You increase your chances of winning, which hopefully means you can stay in the game longer.You end up doing the things and taking the steps which mean you win more than you lose.Instead of trying to find a fail-safe formula for success, focus on getting and then maintaining the right mind-set. Once you develop these habits of mind, you can then acquire the kind of life you want to live.
“I believe it’s such mental habits that allow people to become successful entrepreneurs. I myself have been an entrepreneur for three decades. I’ve built more than eight companies, including a messenger business that made the Inc. 500 list of fastest-growing private companies for three straight years and a records storage company that I sold for $110 million in a leveraged buyout. Along the way, I’ve had the privilege of meeting many other successful men and women company builders, and I’ve noticed that most of us share these mental habits. They are the secret of our success.”
– Norm Brodsky
About the Author
NORM BRODSKY is an Inc. magazine columnist along with Bo Burlingham. Mr. Brodsky has launched seven successful businesses including CitiStorage which sold for $110 million. Another of his companies, Perfect Courier, was featured for three consecutive years in Inc.’s annual listing of the 500 fastest-growing private companies in America. Mr. Brodsky is a graduate of Rider College and Brooklyn Law School. In addition to writing, Mr. Brodsky is also active in making company acquisitions, starting new businesses, mentoring and developing real estate.
BO BURLINGHAM co-writes Inc. magazine’s Street Smarts column with Norm Brodsky. He is also editor-at-large of Inc. magazine. Mr. Burlingham graduated from Princeton University and is the author of several books including Small Giants, The Great Game of Business and A Stake in the Outcome. In addition to his publishing career, Mr. Burlingham has worked for Fidelity Investments and as a board member of The Body Shop Inc.
The Web site for this book is atwww.theknack.info.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Knack(Norm Brodsky and Bo Burlingham)
1. Make sound business decisions with your head, not with your heart
Keep your emotions in check - don’t let your emotions lead you to make hasty decisions which later end up making it more difficult for you to achieve your genuine goals. When you first go into business, lots of emotions will usually come into play. You’ll be naturally anxious about whether:You’ll be able to meet your bills.You’ll be able to earn a decent living.You can find and retain good people to work for you.You have enough start-up capital available.In fact, you name it and you’ll feel nervous about it. That’s understandable so you need to make sure you don’t make some hasty decisions which you will come to regret later on. Get into the habit of analyzing your thinking and put in place systems which will help you move towards your long-term goals rather than impeding your progress further down the track.
Develop a business plan - even if you’re not going to seek outside capital. Developing a written business plan takes some of the emotion out of the equation. It demystifies what needs to happen as well. When you personally get involved in writing your business plan, there are several advantages:You get a hands-on appreciation of your cash flows.You get to understand what your break-even will be.You get a feel for where your start-up capital will go.You set out what your profit margin should be.You understand the realities of your business.Replace a sales mentality with a business mentality
