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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Jesse Berst's book: "The Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future".
This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In his book, the author explains three critical concepts that will help you to establish yourself online: the "Magnet Effect", "Spiral Marketing" and the "Domino Method". This summary will teach you how to use each of these concepts to position your business advantageously and become an Internet success in just a few clicks.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Magnet Effect" and discover how you can take advantage of the falling dominoes of the future.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 30
Veröffentlichungsjahr: 2014
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Book PresentationThe Magnet Effect by Jesse Berst1
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Magnet Effect (Jesse Berst)4
Section 1. The Magnet Effect
Section 2. Spiral Marketing
Section 3. The Domino Method
Book PresentationThe Magnet Effect by Jesse Berst
Book Abstract
MAIN IDEA
Surviving and prospering in the digital business era all comes down to how effectively you can attract and retain an Internet based audience of regular customers. To achieve that requires an understanding of three critical concepts:
The “Magnet Effect” means that you use other, passive media to create awareness of and generate visitors to your Web site.
Once people have visited your Web site, you then use “Spiral Marketing” to keep them actively involved. Spiral Marketing is a loop where visitors are attracted to the Web site using passive media, provided with the ability to do or learn something useful while actually at the site and then followed up with using e-mail. Smart online business operators build a strong spiral and keep their customers moving around that spiral time and again, generating ongoing business and profits.
The “Domino Method” is the way emerging markets can be anticipated correctly so a business can be positioned to exploit them well. In essence, technology markets always follow a highly predictable pattern – like a string of dominos falling over. Most of the time, you will be able to tell what’s going to happen with a high degree of accuracy but it will be harder to forecast exactly when each domino will actually fall.
By combining the Magnet Effect, Spiral Marketing and the Domino Method, anyone can position their business advantageously to take advantage of the falling dominos of the future rather than being crushed by them.
About the Author
JESSE BERST is one of the world’s most widely read technology commentators. He founded and edited until recently ZDNet’s AnchorDesk e-mail daily newsletter which now has a circulation of more than 1.5 million readers. Mr. Berst appears weekly on CNNFn and has authored or co-authored 15 technical books including How To Manage Your Small Computer … Without Frustration. With over 20 years industry experience, Mr. Berst has also served as CEO of CompuThink Inc. and Vice President of New Riders Publishing Inc., both of which were companies he founded or cofounded.
Mr. Berst’s personal Web site is located athttp://www.jesseberst.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Magnet Effect (Jesse Berst)
Section 1. The Magnet Effect
Main Idea
Traditionally, companies would develop a new product and then look for customers to sell that product to. In the digital business era, the process is reversed – you create a group of customers first and then find additional products and services which you can sell to those customers.
In other words, the main priority of a modern business is to develop some sort of magnet which will pull in customers and allow you to rise above the background noise and clutter. Once you have the attention of a large set of customers, you then find a number of ways to profit – by selling products, services or access to your customers.
