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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Lisa Gansky's book: "The Mesh: Why the Future of Business Is Sharing".
This complete summary of the ideas from Lisa Gansky's book "The Mesh" shows how mesh companies harness a fundamentally different business model than traditional businesses – they provide customers the temporary use of the goods and services they need at the exact moment they need them, after which those goods can be returned or recycled. In her book, the author explains how a new model is starting to take root and grow, one in which consumers have more choices, more tools, more information and more power to guide those choices, and how you can use this new model to benefit your business. This summary is a must-read for business people who want to learn more about the next big business opportunity.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business
To learn more, read "The Mesh" and find out how you can take advantage of the new business model and offer customers that something different.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 34
Veröffentlichungsjahr: 2014
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Book PresentationThe Mesh by Lisa Gansky
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Mesh (Lisa Gansky)
Book PresentationThe Mesh by Lisa Gansky
Book Abstract
MAIN IDEA
Traditional businesses create a product or service, sell it and collect money. Mesh companies harness a fundamentally different business model – they provide customers the temporary use of the goods and services they need at the exact moment they need them, after which those goods can be returned or recycled. People get all the utility of various products without any of the usual standing costs which are part and parcel of conventional ownership.
Mesh businesses are thriving today because it’s now feasible for information to be created, shared and used cost effectively. Social media, wireless networks and other information gathering tools have reached a stage of development at which they are robust and flexible enough to be used in a variety of real-world applications.
“For now, most companies stubbornly stick to various twists on a single tried-and-true formula: Create a product or service, sell it and collect money. Few businesspeople, including most entrepreneurs and venture capitalists, have imagined creating wealth any other way. Around these entrenched businesses, a new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide those choices. I call this emerging model ‘The Mesh.’ In recent years, thousands of Mesh businesses have been created and scaled up, a few into well-known brands. These businesses understand and cleverly exploit the perfect storm of mobile, location-based capabilities, Web and social network growth, changing consumer attitudes, and the historically understood market benefits of shared platforms. The Mesh is that next big opportunity – for creating new businesses and renewing old ones, for our communities, and for the planet. And it’s just beginning.”
– Lisa Gansky
About the Author
LISA GANSKY was cofounder and CEO of GNN, the world’s first commercial Web site. When GNN was acquired by AOL in 1995, she then directed Internet services for AOL until 1997 when she left to cofound and become chairman of Ofoto. Ofoto was subsequently acquired by Eastman Kodak and Lisa Gansky stayed on until it reached 45 million customers. She left Ofoto and has since become an investor and board member in more than twenty internet and mobile services companies. Lisa Gansky is currently a board member of Me Please, Squidoo, TasteBook and Dos Margaritas, en environmental foundation.
The Web site for this book is atwww.meshing.it.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Mesh (Lisa Gansky)
What is a mesh business?
Mesh businesses use data crunched from every available source to make available high-quality goods and services only when people need and want them. The focus is on local services and products which are used and then returned rather than purchased and retained.
A mesh business takes the fractional ownership business model and breaks it down into small micro-level bites. You can think of a mesh business as being an integrated and savvy blend of the Web, data sharing and social media.
Mesh businesses have become feasible because of the availability of social media, the Internet, wireless networks and mobile phones. Using the data generated by these and other sources, it has become feasible for goods to be tracked, located and managed remotely. That means a core offering – which can include products, services or even raw materials – can be shared within a community, a marketplace or a value chain. The shared goods are tracked, usage is aggregated and everything is intelligently managed using social network services.
The four essential components of a mesh business are:
You need a core offering which can be sharedYou need data networks for tracking usageThe goods need to be readily accessible and localYou need a means to coordinate and promote
