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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Mark Satterfield's book: "The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business".
This complete summary of the ideas from Mark Satterfield's book "The One Week Marketing Plan" tells you how to develop a marketing plan in just one week. According to Satterfield, the key to successful marketing is focusing on creating a marketing system instead of unconnected activities. You can set up this system by following the Basic One Week Marketing Plan.
The Basic One Week Marketing Plan involves:
1. Choosing your niche market
2. Creating a great FREE offer
3. Building a website
4. Sending drip-marketing messages
5. Getting website traffic
Added-value of this summary:
• Save time
• Set up a marketing plan in one week
• Create a connected marketing system
To learn more, read “The One Week Marketing Plan” and create a marketing system that works in just one week!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 30
Veröffentlichungsjahr: 2015
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Book Presentation: The One Week Marketing Plan by Mark Satterfield
Summary of The One Week Marketing Plan (Mark Satterfield)
Book Presentation: The One Week Marketing Plan by Mark Satterfield
Book Abstract
Most small- to medium sized enterprises struggle to develop a workable marketing plan but it really isn't difficult. In fact, all it takes is one week to get your marketing set up. You then keep progressively fine-tuning and boosting to get it working better.
To set up a workable marketing plan in five days (one work week) follow this sequence:
Choose your niche marketCreate a great FREE offerBuild a website for your FREE offerSend drip-marketing messagesGet traffic to your websiteMarketing doesn't have to be expensive, time-consuming or complicated. The key to succeeding with marketing is to focus on getting your system working rather than trying a series of unconnected marketing activities.
“The success of any company depends upon having a consistent flow of new prospective clients. Unfortunately, far too many businesses rely solely on their existing clients and referrals as their primary methods for getting new business. The One Week Marketing Plan is about gaining visibility in your niche market, educating people about the problems you solve, and having clients call you about how you can help them.”
- Mark Satterfield
About the Author
MARK SATTERFIELD is founder and CEO of Gentle Rain Marketing, Inc., a marketing services company. He has more than 20 years practical experience in helping business owners attracting new prospects and turning them into paying clients. Prior to founding Gentle Rain Marketing, Mark Satterfield held executive positions with PepsiCo and Kraft Foods. He also was Director of Career Services at Emory University's School of Business. He is the author of eight books including Unique Sales Stories and Power Prospecting. Mark Satterfield is a graduate of Washington University and Browne & Nichols.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The One Week Marketing Plan (Mark Satterfield)
1. The basic one week marketing plan
To get a robust marketing plan up and running in just one week, the steps you need to follow each day are:
Choose your niche marketCreate a great FREE offerBuild a website for your FREE offerSend drip-marketing messagesGet traffic to your website1. Choose your niche market
While everyone naturally assumes they will make more money by going after everyone, the reality is that if you focus on one niche you will stand out from your competition and eliminate many of the objections people have about doing business with you. By becoming a specialist rather than a generalist, you always increase your appeal.
Focusing on a niche is especially important in today's business environment. It's hard to stand out against the background noise of the marketplace but when you market to a niche you solve that challenge. You can communicate a very specific message which details the specific problems you can cure. As you articulate your understanding of the problems people in your niche face, they assume you know the solution they need because you understand their problems so well. The more you focus on a niche, the less resistance they will have to what you offer.
Niche markets come in two varieties:
Industry – you target businesses which are in the same industryFunction
