9,99 €
Mehr erfahren.
- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Josh Kaufman's book: "The Personal MBA: A World-Class Business Education in a Single Volume".
This complete summary of the ideas from Josh Kaufman's book reveals the author's belief that an MBA is not worth your time and money, and you would be far better off educating yourself in business by taking advantage of the thousands of business books that are published worldwide every year. Josh Kaufman believes that in order to get well-educated for a career in business, all you need to do is take charge of your own business education. This summary demonstrates the eleven topics that you need to learn, how you can get a solid knowledge base of each and why you should go out and get hands-on learning experience to find out what works.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Personal MBA" and discover why you should skip business school and teach yourself.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 36
Veröffentlichungsjahr: 2014
Ähnliche
Book Presentation: The Personal MBA by Josh Kaufman
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Personal MBA (Josh Kaufman)
Book Presentation:The Personal MBA by Josh Kaufman
Book Abstract
MAIN IDEA
Instead of spending $150,000 and two years of your life to graduate from an MBA program, you’re far better off gaining your own self-education in business by taking advantage of the 11,000 new business books which get published worldwide every year and the 1.2 million business books which already exist. To really get well educated for a career in business, skip school and take charge of your own business education.
“It’s hard for me to understand why getting an MBA is a better use of time and money than actual experience combined with a dedicated reading of 30 or 40 books.”
– Seth Godin
When you get right down to brass tacks, all a good two-year full-time MBA will teach you are the three fundamental things you need to know in order to succeed in the business sphere, which can be broken down into eleven topics. If you set about getting a solid knowledge base of your own in these areas and combine that with actual hands-on experience in learning what works and what doesn’t in each of these topics, you’ll have a solid, real-world business education which is the equivalent of anything you’d learn by studying for an MBA.
About the Author
JOSH KAUFMAN is an educational activist and independent business professor. He is the creator of the Personal MBA business self-education program. He previously worked as assistant brand manager in Procter & Gamble’s Home Care Division where he worked on projects from new product development to in-store marketing programs. He is a graduate of the University of Cincinnati.
The Web site for this book is at www.personalMBA.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary ofThe Personal MBA (Josh Kaufman)
1. How businesses work
A successful business – by definition – provides something of value which other people want or need at a price they’re willing to pay in such a way that it satisfies the customer’s needs and expectations while at the same time the business brings in sufficient profit to make it viable for the owners to continue operations. The five key concepts to understand in this area are:
1. Value creation
Every successful business creates something of value – something which makes people lives better in some tangible way and which customers are prepared to pay for. Unless you create and deliver something your customers will value, you don’t have a business – you have a hobby.
Economic value generally takes one of twelve different forms:
Product – you manufacture or create a tangible item which you then sell for more than it costs to make. Products are good because their manufacture can be scaled up and duplicated many times over. The ongoing challenges with products are to keep costs of production low, to have inventory on hand to meet demand and then to sell as many units as possible at as high a price as the market will bear.Service – where you provide some form of help or assistance and charge a fee. The challenges here are to ensure your service is delivered consistently well and to attract and then retain enough paying customers.Access to a shared resource – which customers pay to use for part of the time (fitness clubs, amusement parks, etc.) Key business challenges here are to monitor usage levels and ensure you’re charging enough to make a profit and also to cover all up-front costs, future replacement costs and ongoing maintenance expenditure.Subscriptions – where you offer an ongoing benefit and charge a recurring fee. Challenges here are to cut down on churn by retaining your subscribers as long as possible and to keep on enrolling new subscribers all the time.Resale
