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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Faith Popcorn's book: "The Popcorn Report: The Future of Your Company, Your World, Your Life".
This complete summary of the ideas from Faith Popcorn's book "The Popcorn Report" shows that for anyone in business, the future is a serious issue. Business success requires that you constantly evolve towards meeting the requirements of the future. In this book, the author tries to predict future trends and gives you ideas to help create new products, start new businesses and capture new markets. This summary will provide you with the right tools to preserve the long-term future and profitability of your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Popcorn Report" and put yourself on the path to future success.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 33
Veröffentlichungsjahr: 2014
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Book PresentationThe Popcorn Report by Faith Popcorn
Book Abstract
Important Note About This Ebook
Summary of The Popcorn Report (Faith Popcorn)
1. Timelines
2. Paths To The Future
3. Getting On-Trend
4. Capitalizing On The Trends. Observations & Applications
5. The New Marketing Frontier
6. Future Signals
How The Future Looks To Those In Business Now
Book PresentationThe Popcorn Report by Faith Popcorn
Book Abstract
Main Idea
For anyone in business, the future is a serious issue. If your customers reach it before you do, they will leave you behind. Business success requires that you constantly evolve towards meeting the requirements of the future.
The best approach lies in constantly monitoring the attitudes, requirements and tastes of your customer base. Take what you observe and project those perceptions to their logical conclusion. Then start aligning your product or service with the long-term logical conclusions of your analysis. In doing this, you are acting today to preserve the long-term future and profitability of your business.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Popcorn Report (Faith Popcorn)
1. Timelines
Main Idea
The future is a serious business, and if your customers reach it before you, they’ll leave you behind. There will be economic casualties as the changes take effect, but those who see the shakeups coming stand the best chance of surviving.
Supporting Ideas
The 90s will be a decade of change from fast-track living to a return to home and self-protection. This change is not inspired by any single particular happening, just by society shifting its assumptions about the past, present and future.
Consider these trends;
For the first time ever, the wilderness is now considered safer than civilization. People are increasingly entrenching themselves in the privacy of their own homes as a fortress from society. They will work from home, shop from home, be entertained and educated at home - their homes will become their centers of consumption.Nature is no longer our ally but our enemy. What we eat, and how our food has been prepared, has become a political issue. The impulse to get fit has been superseded by an intense drive to survive.Foodaceuticals (food combined with drugs) will be developed to create new methods of nourishment. Herbal treatments will combine with modern medicine to produce specific foods for treatment of ailments.There is presently a general aversion to long-term thinking. Consumers are disillusioned by the traditional corporate approach of “search-out-resources-and-destroy” and instead they look at purchase decisions as political. Companies no longer sell what they are offering, but increasingly what they are and their value system.2. Paths To The Future
Main Idea
Trends are a road map to the next decade. They are designed to point to the factors that will motivate consumers to buy one product over another. It is a focus on consumer moods rather than simply consumer types. Trends are predictive simply because they start small and gather momentum. On average, trends last about ten years. If you can propel your business on the momentum of a current trend, you can increase your hold on the consumer.
Watching the trends expands your vision, and helps you see more clearly how the future will look and feel. And, specifically, how your business can profit from this unique perspective.
Trend 1. Cocooning in a New Decade
Main Idea
Cocooning refers to staying at home rather than going out and about on the town or in the community. People are increasingly setting up their homes exactly as they want them, and spending more time at home enjoying their own personal set-up.
