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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Adrian Slywotzky and David Morrison's book: "The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits".
This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "The Profit Zone" shows how it is generally acknowledged that the company with the largest share of the market will ultimately generate the greatest profits. However, Slywotzky and Morrison suggest that not all market share is created equal. In their book, the authors state that in any market, there will be one strategic area where the greatest amount of added-value for the customer will be created. Whichever company can dominate that key strategic area will generate the greatest profits. This summary explains how you can develop four business dimensions in order to place your company in the Profit Zone and ensure future success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Profit Zone" and find out how to tailor your approach and optimise your company's profits.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 24
Veröffentlichungsjahr: 2014
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Book Presentation: The Profit Zone by Adrian Slywotzky & David Morrison
Book Abstract
Important Note About This Ebook
Summary of The Profit Zone (Adrian Slywotzky & David Morrison)
Section 1. The Profit Zone Concept in Business Design
Section 2. Applying Profit Zone Concepts and Principles To Strategic Business Design
Section 3. Examples of Applications of the Profit Zone Philosophy
Book Presentation: The Profit Zone by Adrian Slywotzky & David Morrison
Book Abstract
MAIN IDEA
Conventional business thinking has been that market share is king – in other words, whichever company has the largest share of the market will ultimately generate the greatest profits.
The Profit Zone philosophy, however, suggests that not all market share is created equal. Specifically, in any market, there will be one strategic area where the greatest amount of added value for the customer will be created. Whichever company can dominate that key strategic area – The Profit Zone – will generate the greatest profits and the greatest market valuation – irrespective of what their share is of the market as a whole.
Businesses get into the Profit Zone through the use of specific profit models – explicit strategies for generating revenue. There are a large number of profit models which can be used.
Before a profit model can be brought to bear, however, the business must first be designed effectively and efficiently across four business dimensions:
Customer selection – who the business targets as customers (and who is not targeted).Value capture – specifically which profit model will be applied.Strategic control points – which differentiate a products.Scope – the range of business activities which will be performed by the business rather than outsourced.And finally, developing a business design to position the business in the Profit Zone is not a one-time activity – it must be performed again and again if long-term success is to be achieved. Why? Simply because the Profit Zone in any market is in a constant state of flux and transition – it moves as customer preferences move and change.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Profit Zone (Adrian Slywotzky & David Morrison)
Section 1. The Profit Zone Concept in Business Design
Main Idea
Conventional business thinking was:
Do anything that is required to win market share.Profitability will follow as a natural consequence.The Profit Zone concept suggests a better approach is to ask:
What do customers value the most?How can we make a profit providing that to customers?How can we increase our market share in that area?
