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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Chip Conley's book: "The Rebel Rules: Daring to Be Yourself in Business".
This complete summary of the ideas from Chip Conley's book "The Rebel Rules" shows how today's rebel entrepreneurs are those who start new companies that break the established rules. In his book, the author explains that you do not necessarily have to conform and do what everyone else has done in the past to succeed. Chip Conley analyzes four personality traits that those who succeed against conventional wisdom have in common. This summary will help you gain the confidence you need to become a business rebel and start succeeding on your own terms.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Rebel Rules" and find out how you can develop the qualities that will make you more competitive on the market.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 34
Veröffentlichungsjahr: 2014
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Book Presentation: The Rebel Rules by Chip Conley
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Rebel Rules (Chip Conley)
Rebel Trait #1: Vision – The Eyes
Rebel Trait #2: Passion – The Heart
Rebel Trait #3: Instinct – The Gut
Rebel Trait #4: Agility – The Feet
Book Presentation: The Rebel Rules by Chip Conley
Book Abstract
MAIN IDEA
In the 1960s, rebels staged revolutions to try and change the world. Today, the rebel entrepreneurs who start new companies which break the established rules are the folk heroes of the business world.
Why are business rebels so likeable? Mainly because everyone realizes we live in a time of ongoing rapid change and daring leaders who are prepared to take risks and break-all-the-rules are our barometer to a brighter future and a better way of getting things done. In other words, business rebels illustrate the fact you can be yourself in business and still succeed – you don’t necessarily have to conform and do what everyone else has done in the past.
Business rebels who succeed in standing their ground against the voice of conventional wisdom have four personality traits in common:
In the years ahead, those who use the old rule books are going to be increasingly left behind as the world rapidly evolves around them. To succeed and hopefully excel, everyone is going to need to become a business rebel to one degree or another.
About the Author
CHIP CONLEY is the founder and owner of Joie de Vivre (meaning “joy of life” in French) Hospitality, a management company operating twenty-six businesses – hotels, motels, restaurants, luxury campgrounds, bars and luxury day spas – generating revenues of $60 million per year. In addition to being awarded “Entrepreneur of the Year” and “Guerrilla Marketer of the Year”, Chip Conley has also been profiled in feature stories in The Wall Street Journal, The New York Times, USA Today, Time and People. He has a B.A. and an M.B.A. from Stanford University. Prior to starting his company, Chip Conley was a Project Manager and Partner with Bay West Development and an Associate with Morgan Stanley Realty.
Chip Conley’s Web site is located athttp://www.rebelsrule.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Rebel Rules (Chip Conley)
Rebel Trait #1: Vision – The Eyes
Main Idea
Rebels make the complex simple and believable. They imagine the future and then articulate vividly what they see in today’s terminology so others can get involved as well. That vision provides rebels with all the guidance they need to know what to do and in which direction to move.
A successful business rebel also generates an organization full of people who buy into their vision. Of necessity, that type of organization will always be quite experimental while people find out what their specific part should be. But above all, the vision will resonate with and inspire everyone involved.
Supporting Ideas
Rebels frequently use three (or more) different methods to communicate their vision:
Visual imagesThey create a simple visual icon which can be used to illustrate and exemplify what the vision is all about. Good and memorable visual icons:
May come from pivotal events in the organization’s past.Incorporate industry-specific objects and shapes.Build on heritage icons and images.For example, the service industry commonly uses a heart as a visual icon. Or Coca-Cola has a unique bottle shape everyone is familiar with. These themes can be integrated into simple graphics that explain the vision. Since people are already familiar with one element of the graphic, they understand how the vision builds on something they already know to achieve something new and impressive.
Verbal descriptions
