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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself".
This complete summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author states that it's time to craft a strategy which will compel your customers and partners to voluntarily and actively participate in your marketing by providing referrals. Satisfied customers who offer referrals will provide the elements which will generate positive buzz around your products and services others will pick up on. This summary explains how to design a referral engine in order to create a pool of brand supporters and expand your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Referral Engine" and discover the key to generating referrals and prospering.
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Seitenzahl: 35
Veröffentlichungsjahr: 2014
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Book Presentation The Referral Engine by John Jantsch
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Referral Engine (John Jantsch)
1. Referrals – the best way to grow a business
2. The six elements of a referral engine
Book Presentation The Referral Engine by John Jantsch
Book Abstract
MAIN IDEA
Everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. It’s time to craft a strategy which will:
Compel your customers and partners to voluntarily and actively participate in your marketing by providing referrals.Provide the elements which will generate positive buzz around your products and services others will pick up on.In other words, you need to build and then maintain a Referral Engine – a systematic and consistent approach to generating referrals and then using them to maximum effect on an ongoing basis.
Building a Referral Engine is a new and better way of doing business. Instead of advertising to generate a stream of new business, you work to create a pool of brand supporters who sing your praises to their friends, colleagues, neighbors and family. Generating referrals and then spending your time working with people who have been referred is a great way to do business.
“Despite what some may suggest, there are no real secrets in business – only truths you haven’t figured out how to apply. If you are going to get your customers, partners, and staff to voluntarily and authentically talk about how remarkable your business is, just in that act alone, and the eventual changes it will require you to make will improve your business. A referral strategy is a lead strategy, it’s a customer service strategy, it’s a process strategy, it’s a competitive strategy, it’s a management strategy, it’s a people strategy, and it’s a financial strategy.”
– John Jantsch
About the Author
JOHN JANTSCH is a small business marketing and digital technology coach. He is the creator of the Duct Tape Marketing System and author of the award winning book Duct Tape Marketing. Mr. Jantsch’s blog has been chosen as a “Favorite for Marketing and Small Businesses” by Forbes while his podcasts have been rated as a “Must Listen” by Fast Company magazine. Mr. Jantsch presents workshops and webinars on marketing for American Express, Intuit, Verizon, HP, Citrix and other companies. He is a graduate of the University of Kansas.
The Web site for this book is atwww.ReferralEngineBook.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Referral Engine (John Jantsch)
1. Referrals – the best way to grow a business
Referrals are a great way to grow your business. There’s nothing better or more productive than word-of-mouth recommendations from your customers, partners and staff. Even more importantly, if you strive to generate referrals consistently, then you’re also working to make your products better, your service and follow-up more thorough and the ideas you use to run your business more robust. By concentrating on being worthy of the referrals you hope to generate, your business will get better all the time.
Referrals are in equal measure the most rewarding and the most elusive forms of marketing that exist. This is due to several factors:
Humans are hardwired to both give and act on the basis of referrals. Everyone loves giving sound advice to others. Equally, most people will jump at the chance to learn from the mistakes of others. Referrals are a way to connect to other people and to build social equity.When we act on someone else’s referral, we’re reducing risk and enhancing our chances of success.Nobody ever talks about boring businesses -meaning to generate referrals, you have to do interesting and noteworthy things.Almost everyone likes to get referrals but very few businesses ever put in place marketing systems which will generate referrals consistently. Most people just view referrals as happy accidents when they happen – despite the fact word-of-mouth endorsements are almost universally acknowledged as the most powerful form of marketing that exists.
