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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Jay Abraham's book: "The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times".
This complete summary of the ideas from Jay Abraham's book "The Sticking Point Solution" shows how healthy businesses grow their revenues and profits each and every year. In his book, the author explains that if your business is not growing, it may be because you're stuck at your present performance levels. It’s time to get moving onward and upward and to grow your business, even in tough times. This summary reveals nine major areas which frequently create "sticking points" or performance barriers for companies and how you can overcome them.
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• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Sticking Point Solution" and discover how you can ensure that your company thrives at all times.
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Seitenzahl: 39
Veröffentlichungsjahr: 2014
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Book Presentation: The Sticking Point Solution by Jay Abraham
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Sticking Point Solution (Jay Abraham)
Book Presentation: The Sticking Point Solution by Jay Abraham
Book Abstract
Main Idea
Healthy businesses grow their revenues and profits year to year. The numbers never lie – they are a key indicator you’re running a successful business. And that growth should be continuing, even if we are in very tight economic conditions. If you’re not growing at the present time, it may be because you’re stuck at your present performance levels, for better or for worse. It’s time to get moving onwards and upwards and to grow your business, even in tough times.
There are nine major areas which frequently form “sticking points” or performance barriers for companies. These are:
CompetitionLow Sales VolumeErratic VolumesPoor StrategiesHigh CostsStatus QuoMarginalizationPoor MarketingDo-It-YourselfFigure out which particular sticking points are affecting your business today and do something about overcoming those bottlenecks and you get back on track for superior performance in the future. You can and will thrive even in a bad economy.
About the Author
JAY ABRAHAM is widely described as America’s #1 marketing expert. He has consulted with more than 10,000 clients in over 400 different industries over the past twenty five years. Mr. Abraham is the founder and CEO of his own consulting company, the Abraham Group, Inc. He has won praise from USA Today, the New York Times, the Los Angeles Times, Washington Post, Entrepreneur magazine, Success magazine and Inc. Mr. Abraham specializes in solving practical marketing problems and finding innovative ways to increase bottom line profits.
The Abraham Group Web site is atwww.abraham.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Sticking Point Solution (Jay Abraham)
1. Competition
ProblemYour competitors might not have a better product than you but they may currently be better at positioning, marketing and selling.
SolutionEngineer and then implement some authentic and innovative new marketing ideas. Do something better to preempt your competition.
“Marketing and innovation produce results; all the rest are costs.”
– Peter Drucker
If you’re losing out to your competition, you need to start doing something different. In particular, you need to change your marketing so you stand out from the crowd. To develop breakthrough marketing like this, a two-stage process is usually required:
Optimize – look at what is currently working in your marketing mix and make it work to the nth degree.Innovate – start engineering some breakthrough marketing vehicles which have never been used before.To take your business to a higher level, you’ll need both optimization and innovation in your marketing. They feed off each other in dynamic ways. In particular:
To optimize your existing marketing processes, you measure how effective your current marketing is and make tweaks which will improve that performance. You change the way you do things and measure the results. You try different approaches and then when you find a better approach, you scale that up and exploit it to the hilt. You keep working at it until you’re confident you’re using the highest performing ways to generate more business.Once you’ve extracted every last bit of performance from your current marketing, you then start looking for new marketing concepts you can try. Often, this involves picking up marketing ideas used in other industries and adapting them to your own needs. You look for leverage points which you can graft into the way you market your product or service. This is the essence of marketing innovation.Great marketing can create leverage in the marketplace. If you use a better approach than everyone else, you can achieve breakthrough performance. A surprising number of businesses do no marketing at all. Still fewer ever get around to monitoring performance and working to improve their different marketing variables. As you first optimize your marketing and then introduce new and different marketing vehicles, you can move well ahead of the pack.
Marketing is an investment in the future of your business. Good marketing has the potential to increase your profits by huge amounts – increases of 200 percent or more a year are not uncommon when people get serious about marketing. This builds on the single marketing mantra you need to know:
If you change your marketing strategy, then you automatically change your results.
