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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Robyn Waters' book: "The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next".
This complete summary of the ideas from Robyn Waters' book "The Trendmaster's Guide" shows that new trends are not always spotted early by the ultra-hip types who are much cooler than everyone else. At the very best, these trend trackers help keep a business up-to-date with what is going on in the world. In her book, the author explains why you need to become a trendmaster: someone who initiates a new trend and translates it into ideas and concepts that make sense for your own company and customers. This summary reveals the mind-set that you need to adopt in order to become a trendmaster and provides the tools and tricks that will help you to spot and react to trends.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Trendmaster's Guide" and find out how you can stay ahead of the curve and spot the trends that will put your business on top.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 35
Veröffentlichungsjahr: 2014
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Book PresentationThe Trendmaster’s Guide by Robyn Waters
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Trendmaster’s Guide (Robyn Waters)
A. Antennae
B. Big picture
C. Connect the dots
D. Design
E. Eliminate detail
F. Fusion
G. Guts
H. Triple-H
I. Instinct & intuition
J. Just-for-me
K. KISS
L. Lighten up
M. Lighten up
N. No secrets
O. Observation
P. Passion
Q. Quintessence
R. Resonate
S. Soul
T. Translate
U. Unabashed
V. Voracious
W. Walk
X. (E)xaggerate
Y. Your gut
Z. Zen
Book PresentationThe Trendmaster’s Guide by Robyn Waters
Book Abstract
MAIN IDEA
Contrary to generally accepted wisdom, new trends aren’t always spotted early by ultra-hip types who are much cooler than everyone else. At the very best, these people help keep a business up-to-date with what’s going on in the world. They’re trend trackers. Instead, you need to become a trendmaster – someone who initiates a new trend and translates it into ideas and concepts which make sense for your own company and customers. The good news is everyone can become a trendmaster by adopting the right mind-set and by applying the A-Z tools and tricks of the trendmaster trade.
“I believe that anyone can use these tools to become even more aware of the world around them. Even if you weren’t born with a trend spotting bone in your body, you don’t have to be a follower forever. These days no one can afford to be just catching on as others are already moving on! Recognizing and reacting to trends is a learned skill, and it can be acquired without extensive time in the streets of Milan or the high schools of Orange County. If you’ve ever witnessed a trend unfolding and said to yourself, ‘ I should have seen this coming’, there’s hope. You too can become a trendmaster and get a jump on your competition.”
– Robyn Waters
About the Author
ROBYN WATERS is the founder and president of her own consulting firm specializing in tracking the latest consumer trends for companies. She served as vice president of product development for Target for more than ten years before starting her own business. Ms. Waters has over 25 years of experience in the American retail industry.
Ms. Water’s Web site is atwww.rwtrend.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The Trendmaster’s Guide (Robyn Waters)
A. Antennae
Always be on the lookout for out-of-place little things. That’s where upcoming trends originate.
To successfully spot the next big thing, keep your antennae out and your personal scanner activated. Look at all the trivial bits of information you gather and see whether unrelated ideas can come together to bring an innovative new idea to life.
For example, Monica Nassif asked herself: “Why shouldn’t washing your dishes be a pleasant experience?” She hired a chemist and developed dishwashing liquids, hand soaps and hand lotions which integrated aromatherapy right into the products. She then founded her own company, Caldrea, to market and sell her products. Today, her business is thriving and she is continuing to expand her product line.
“People tend to file away what doesn’t immediately make sense. That’s exactly the stuff we should be paying attention to. Chances are you’ve already seen the next big thing. What you need to do is let yourself recognize it.”
– Robyn Waters
B. Big picture
Don’t get bogged down in details. Look at the bigger picture issues through your customer’s eyes.
If you obsess over details, you can inadvertently head off down paths that don’t ultimately end up adding value for customers. You’re better off sometimes taking a step back and looking at the basic premise on which you are planning on competing.
