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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Thomas L. Friedman's book: "The World Is Flat: A Brief History of the Twenty-First Century".
This complete summary of the ideas from "The World Is Flat" explains that the changes undergone by the business world in the 21st century are a result of the availability of cheap and ubiquitous means of telecommunication. In addition to exposing the 'flattening' of the world and the forces behind globalisation, this useful summary identifies both the challenges faced by the business world in the 21st century and the means to tackle them efficiently, thus effectively giving you the knowledge necessary to thrive in a rapidly changing world.
Added-value of this summary:
• Save time
• Understand key concepts
• Enhance your prospects
To learn more, read "The World Is Flat" and discover how to live and work in this new global environment.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 38
Veröffentlichungsjahr: 2013
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Book PresentationThe World Is Flat by Thomas L. Friedman
Summary of The World Is Flat (Thomas L. Friedman)
Book PresentationThe World Is Flat by Thomas L. Friedman
Book Abstract
MAIN IDEA
The availability of cheap, ubiquitous telecommunications in the early 21st century has had the effect of creating a “flat” world. In other words, no matter where a company is physically located, it can now compete for customers who may similarly located anywhere in the world. This is generating some profound changes as these technological advances cut across many national and social boundaries which were previously well established and pervasive.
The driving force and engine room of this flattening process is generally labeled as “globalization”. Regardless of whether companies and countries resist change, globalization is gathering momentum. The resulting flattening of the world is making possible all kinds of complex supply chains which are based on value-added services. Products in all industries are becoming increasingly commoditized to take advantage of labor and services provided by emerging economies like China and India.
The great challenge for the business world of the 21st century will be to have sufficient leadership, imagination and flexibility to adapt quickly enough to stay up with the speed of changes as they occur. These changes are inevitable and unavoidable, so it’s worth taking the time to develop a framework for how to think about this task and manage it to generate maximum benefit.
“I am convinced that the flattening of the world, if it continues, will be seen in time as one of those fundamental shifts or inflection points, like Gutenberg’s invention of the printing press, the rise of the nation-state, or the Industrial Revolution. If the prospect of this flattening – and all of the pressures, dislocations, and opportunities accompanying it – makes you uneasy about the future, you are neither wrong nor alone.”
– Thomas Friedman
About the Author
THOMAS FRIEDMAN is the foreign affairs columnist for The New York Times. He has served as the Beirut Bureau Chief and the Israel Bureau Chief for that organization. Mr. Friedman has been awarded three Pulitzer Prizes for his articles. He is also the author of three other books: From Beirut to Jerusalem, The Lexus and the Olive Tree and Longitudes and Latitudes. Mr. Friedman is a graduate of Brandeis University and Oxford University.
The Web site for this book is at www.thomaslfriedman.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of The World Is Flat (Thomas L. Friedman)
1. Globalization 3.0
Many people have become so preoccupied with the war on terror and America’s response to the terrorist attacks of 9/11 they have not noticed Globalization has already entered a new phase. To use the numbering system of the software industry, Globalization 3.0 has already arrived. It will be marked above all by the empowerment of individuals rather than organizations.
There have actually been three great eras of globalization:
This was the era of countries and muscle which saw the world shrink from size large to size medium. The dynamic driving force here was muscle power and the bigger the country you came from, the greater the chances you would do well in international trade. Many logistical barriers were broken down as countries started trading with each other actively and aggressively.
This phase of globalization was driven by multinational companies harnessing falling transportation costs. These companies used the steam engine, railroads, ships and then telecommunications to move goods and information from continent to continent, creating global markets. Globalization 2.0 shrunk the world from medium to small size. Succeeding in this era was a matter of being smart enough to take advantage of the opportunities which arose through collaboration.
When the Internet and e-commerce became available in the late-1990s, the world shrunk from a size small to a size tiny. Suddenly, it became possible and feasible for individuals in one country to collaborate with people residing in other countries to create added value. A flat-world platform has emerged which almost anyone and everyone can access. This flat-world platform consists of:
A personal computer – allowing people to create and edit their own digital materials.An internet connection often through a fiber-optic cable – which allows every individual to access the digital content created anywhere in the entire world for next to nothing.
