9,99 €
Mehr erfahren.
- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue".
This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a website takes planning and work. In his book, the author explains that you need to have two different activities happening at all times: clicks and customers. This summary explains these activities in detail and how you can set up your website to maximise your revenues and the amount of business you generate.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Turn Clicks into Customers" and discover the key to getting your customers to click that all-important "Purchase" button.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 36
Veröffentlichungsjahr: 2014
Ähnliche
Book Presentation Turn Clicks Into Customers by Duane Forrester
Book Abstract
About the Author
Important Note About This Ebook
Summary of Turn Clicks Into Customers (Duane Forrester)
Book Presentation Turn Clicks Into Customers by Duane Forrester
Book Abstract
MAIN IDEA
Monetizing a Web site takes planning and work. You need to have two different activities happening at all times:
Clicks – You need to get people to come visit your Web site where they can be exposed to your offers.Customers – You need viable and workable strategies to convert those visitors into customers.Your ultimate success or failure will depend on doing both these things well, or having both clicks and customers happening.
What is less well-known is the fact you have to set up your Web site to handle each source of traffic in an optimal way if you want to maximize your revenues and the amount of business you generate. Each source of traffic has its own best practices and insider secrets when it comes to converting clicks into customers. Focus on matching the “how you get people to buy” with “how you get people to visit” and your conversion rate will increase – and maybe even go off the dial.
About the Author
DUANE FORRESTER is a senior program manager with Microsoft. He has responsibility for MSN’s internal search engine optimization (SEO) program. He is a moderator at searchengineforums.com and publishes his own blog. Mr. Forrester also writes a monthly column for www.searchengineland.com and is a frequent keynote speaker at search industry conferences. He is a graduate of the University College of Cape Breton. Mr. Forrester is the author of How to Make Money With Your Blog.
Mr. Forrester’s blog is at www.theonlinemarketingguy.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Turn Clicks Into Customers (Duane Forrester)
1. Strategy #1
For many sites, search engines account for 75 percent or more of total inbound traffic – so getting search engine optimization right can have a profound impact on overall revenues. The keys to strategy #1 are:
Know the essentials of how to set up your site.Organize an editorial plan for your content.Base your conversion process on the five pillars of trust.Simplify the path through the sales process.Narrow your scope and think local.There are three basic ways you can use search engines to generate traffic for your Web site and each needs to be handled differently in order to maximize your revenues:
Organic search results are where you appear in the results when people search for a term. To enhance the amount of traffic you receive from organic searches, you can and should build your site around the concepts of search engine optimization (SEO). Organic search campaigns have lower costs and tend to yield better long-term results but take longer to get up and running.Paid search campaigns are where you buy traffic from the search engines. The price you pay varies according to your priority placement but the direct costs involved mean you’re generally trying to drive more immediate sales.Local search marketing is where you try to link your search results to a selected city or community. You’re trying to make your physical location and phone number an integral part of what is seen and found.A sales funnel approach tends to be used in all three search engines strategies which looks something like this:
Early in the process, people are researching out their options and seeing what’s available. Organic search is at the forefront here. When people come to your Web site, you want them to get the impression you have lots of material available for them to access.Weighing options is where visitors do some comparison research. They compare what you offer to what your competitors offer. Only those who are thinking about purchasing will do this.
