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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Joel Comm and Ken Burge's book: "Twitter Power: How to Dominate Your Market One Tweet at a Time".
This complete summary of the ideas from Joel Comm and Ken Burge's book "Twitter Power" shows the benefits of using Twitter as a worthwhile business tool. Savvy businesses are now beginning to integrate Twitter into the campaigns to create a buzz about new products, attract and hire new talent and drive traffic to their sites. This summary explains how Twitter can be an exceptional way to connect with your customers and boost your marketing campaigns to gain a solid competitive advantage.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Twitter Power" and find out why you should integrate social media into your marketing campaign to really get customers excited about your products.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 29
Veröffentlichungsjahr: 2014
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Book Presentation: Twitter Power by Joel Comm and Ken Burge
Book Abstract
About the Author
Important Note About This Ebook
Summary of Twitter Power (Joel Comm and Ken Burge)
1. What exactly is Twitter?
2. How do you use Twitter?
3. How can businesses leverage Twitter?
4. How do you put together a coherent Twitter campaign?
Book Presentation: Twitter Power by Joel Comm and Ken Burge
Book Abstract
MAIN IDEA
Twitter is part of the growing online social media platforms – alongside Facebook, MySpace and many others. Twitter allows users to send short 140-character text messages (called “tweets”) to people who have signed up to receive messages from you. These messages are delivered via the Twitter Web site, by cell phone, by e-mail, through Instant Messaging or Facebook.
Twitter is a great way for people to know what those in their social circle are up to at the present time. But beyond these social interactions, Twitter also has some worthwhile business applications:
Twitter is now used by political campaigns to keep supporters and volunteers up to date.Activists currently use Twitter to organize themselves and coordinate their street protests.Many serving political leaders are using Twitter to keep people informed on new policies.Businesses are using Twitter to reach new markets, increase sales and build their brands.Savvy businesses are now starting to integrate Twitter into their campaigns to build buzz for new products, to attract and hire the best new talent, to drive traffic to their Web sites and to stay connected with customers. Twitter is a high-tech, low-cost and most importantly low-hassle way to gain and maintain a solid competitive advantage in the marketplace.
“Twitter is surprising. The idea is ridiculously simple. But the benefits – and the enjoyment – are incredible. It’s addictive, it’s fun and it’s very, very effective. For Web users, it’s a great way to keep in touch. For online publishers, nothing makes readers and customers feel closer. And for commercial users, it’s an incredibly powerful branding tool. The power to broadcast is in your hands – and the power to earn from those broadcasts too. The results can certainly be impressive, but perhaps the most surprising thing about Twitter is just how much fun reading and writing 140-character posts can be. There are few marketing tools that are such a blast to use.”
– Joel Comm
About the Author
JOEL COMM is a social media specialist and a New York Times best-selling author. Mr. Comm is a specialist in online marketing strategies. He is also a frequent keynote speaker on Internet marketing and business. Mr. Comm is the author of The AdSense Code and Click Here to Order.
KEN BURGE is president of InfoMedia, Inc. He is Joel Comm’s business partner. Mr. Burge specializes in online marketing and strategy. He worked for Microsoft for eight years before joining InfoMedia. Mr. Burge is responsible for the direction and management of around fifty profitable online businesses.
The Web site for this book is at www.TwitterPower.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Twitter Power (Joel Comm and Ken Burge)
1. What exactly is Twitter?
