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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Donald Laurie's book: "Venture Catalyst: The Five Strategies for Explosive Corporate Growth".
This complete summary of the ideas from Donald Laurie's book "Venture Catalyst" shows that, regardless of the ebb and flow of the economy, business leaders are responsible for achieving two sometimes conflicting goals: meeting Wall Street expectations and developing new technologies and products. In his book, the author explains that the best approach to balance these two goals is to be more proactive in building new businesses. Impressive earnings and profit growth can and should be achieved by starting and then growing new ventures alongside the existing business. This summary will teach you five basic corporate growth strategies that can be applied to accomplish Laurie's venture approach.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Venture Catalyst" and discover the strategy you need to deliver impressive growth.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 33
Veröffentlichungsjahr: 2014
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Book Presentation: VentureCatalyst by Donald Laurie
Book Abstract
About the Author
Important Note About This Ebook
Summary of Venture Catalyst(Donald Laurie)
Book Presentation: VentureCatalyst by Donald Laurie
Book Abstract
Main Idea
Irrespective of the ebb and flow of the economy, business leaders are responsible for achieving two sometimes conflicting goals:
To meet (or exceed) Wall Street’s expectations on a quarterly basis.To foster the development of the new technologies and products which will generate genuine long-term growth.To balance these two goals, many businesses end up playing it safe and trying to grow through line extensions or by expansion into new international markets. A better approach, however, is to be far more proactive in building new businesses. Or, more specifically, impressive earnings and profit growth can and should be achieved by starting and then growing new ventures alongside the existing business. There are five basic corporate growth strategies that can be applied using a venture approach:
In total, business ventures can be a great source of growth, not just for entrepreneurial companies but also for large and mid-size companies. Performance-driven business leaders will take advantage of these top-line growth strategies to deliver impressive and notable growth, even if doing so is easier said than done.
About the Author
DONALD LAURIE is founder and chairman of Oyster International LLC, a strategic management consulting firm specializing in growth strategies, business start-ups, venture investing and technology spinouts. A graduate of Columbia University, Mr. Laurie is the author of The Real Work of Leaders. He previously worked for Arthur D. Little Inc., a Merrill Lynch subsidiary and Xerox Corporation. Mr. Laurie invests personally in a number of early stage business ventures and serves as a director for a number of these businesses.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Venture Catalyst(Donald Laurie)
Growth Strategy #1. Invent – Create the next great business within your firm.
Main Idea
With this strategy, a business venture is born and grown under the corporate roof alongside the existing business. That way the existing business can be responsible for delivering the quarterly results demanded by Wall Street while the business venture develops the next-generation products and services which will generate revenue in the future.
Advantages
The managers of the next great business unit can get important market insights from the managers of the existing business units.The next great business idea can be originated by observing some unmet customer need or by noting some market insight which will not be obvious to thoseoutside this field.
The next great business unit can be staffed by peoplewho are passionate about the idea.
A disciplined and structured approach to breakthrough business building can be followed:Build knowledge and understand the underlying trends.Determine the market feasibility for the new idea.Develop a prototype and analyze its practicality.Prove the new product is economically viable.Launch and commercialize the new product.The rate of development of the internal business venture can be varied by the level of resources provided to it.If it is decided to abandon the new business venture, the people can be reassigned elsewhere in the organization.
