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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Evan Schwartz's book: "Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web".
This complete summary of the ideas from Evan Schwartz's book "Webonomics" presents a strategy for delivering business principles and strategies for successful internet-based commerce. In his book, the author explains the nine principles of Webonomics which have been derived from the study of successful internet business models and explain why some succeed while others don't. This summary provides readers with a road map for achieving and sustaining commercial success on the internet.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Webonomics" and discover the key to achieving success in the crowded internet marketplace.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 34
Veröffentlichungsjahr: 2014
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Book PresentationWebonomics by Evan Schwartz
Book Abstract
Important Note About This Ebook
Summary of Webonomics (Evan Schwartz)
Principle #1: The quantity of people visiting your Web site is less important than the quality of their experience
Principle #2: Marketers shouldn’t be on the Web for exposure; they should be on the Web for results
Principle #3: Consumers must be compensated for disclosing data about themselves
Principle #4: Consumers will shop online only for information-rich products
Principle #5: Self-service provides the highest level of customer service
Principle #6: “Value-based currencies” enable you to create your own monetary system
Principle #7: Trusted brand names matter even more on the Web
Principle #8: Even the smallest business can compete globally on even terms on the World Wide Web
Principle #9: Agility rules – Web sites must continually adjust to their target market’s requirements
Book PresentationWebonomics by Evan Schwartz
Book Abstract
MAIN IDEA
Webonomics are the business principles and strategies for successful Internet based commerce. The nine principles of Webonomics have been derived from studying which Internet business models are successful, and which are not. They also take into account business common sense, tempered by an appreciation of the new market forces the Internet unleashes.
In essence, Webonomics explains why some Web sites succeed while others falter. Success depends on offering an information-rich Web site build around a viable value proposition for the consumer. The best Web sites offer a high degree of self-service capability, combined with an opportunity to create incentives to do business in the future through the use of site or company specific value-based currencies and other offers. Successful Web sites reward consumers for providing information about themselves and their personal preferences. And importantly, Webonomics forecasts that the most vibrant and commercially successful Web sites are in a constant state of development and enhancement – allowing companies to explore new ways to create additional value for customers as the Web evolves and expands.
Successfully operating an Internet based business takes more than an appreciation of the technical issues involved. It takes an entirely new mindset, and a new approach to meeting customer demands. The nine principles of Webonomics articulates the operational criteria by which success in the Internet based economy will be achieved and sustained.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Webonomics (Evan Schwartz)
Principle #1: The quantity of people visiting your Web site is less important than the quality of their experience
Main Idea
The Web is not a mass broadcast medium. It’s a vast niche medium which allows personalization and interactivity. Therefore, to be successful, a Web site should focus not on the number of visitors but on the quality of the visit each individual enjoys.
Supporting Ideas
Traditional economics is based on the concept of scarcity – that consumer demands will always exceed supply, thereby driving prices upwards. On the Web, however, the supply of information available greatly exceeds demand. The only commodity in limited supply is the attention of busy people who have numerous other web sites to visit.
Therefore, the key is not solely to capture but also to sustain the attention of people visiting your Web site. The only way to do this is by providing visitors with a high-quality experience every time they visit.
To deliver consistent high-quality visits:
Don’t simply provide information, but an opportunity for visitors to interact with other visitors – creating an online community of people with a common interest. The information can provide a context, but the sense of community will drive people to visit again and again to stay up-to-date on the latest developments.
