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- Herausgeber: Business Book Summaries
- Kategorie: Ratgeber
- Sprache: Englisch
The must-read summary of Robert Sutton's book: "Weird Ideas that Work: 11 1/2 Practices for Promoting, Managing and Sustaining Innovation".
This summary of the ideas from Robert Sutton's book "Weird Ideas that Work" shows that almost all highly creative companies do weird things and refuse to do the same as everyone else. By doing this, creative companies consistently develop new ways of thinking and acting. In his book, the author presents 11 1/2 weird ideas for sparking business innovation. He also explains concrete ways to build an organisation where innovation flourishes and becomes a way of life. This summary will teach you the importance of creativity in your company and how you can start changing the way you do things in order to stay ahead.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Weird Ideas that Work" and find out why you should become an expert in the art of innovation in order to stay on top.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 37
Veröffentlichungsjahr: 2014
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Book PresentationWeird Ideas that Work by Robert Sutton
Book Abstract
About the Author
Important Note About This Ebook
Summary of Weird Ideas that Work (Robert Sutton)
Idea #1: Hire people who are “slow learners” – of the status quo.
Idea #1½: Hire people who you dislike or feel uncomfortable about.
Idea #2: Hire people you probably don’t even need yet.
Idea #3: Use job interviews to get ideas, not to screen candidates.
Idea #4: Encourage people to ignore and defy their peers and bosses.
Idea #5: Identify your “happy” people and get them fighting.
Idea #6: Reward success and failure equally generously but punish inaction.
Idea #7: Undertake an impossible task with a positive attitude.
Idea #8: Think of some impractical things and then plan on doing them.
Idea #9: Avoid anyone (even customers) if all they talk about is money.
Idea #10: Innovate by ignoring what everyone else has done before you.
Idea #11: Forget the past, especially your own company’s successes
Application Putting the weird ideas to work
Book PresentationWeird Ideas that Work by Robert Sutton
Book Abstract
MAIN IDEA
The most creative companies and teams are usually inefficient and irritating places to work because they follow business practices that are the complete opposite of the way routine businesses operate.
Almost all highly creative companies do weird things. They are filled with mavericks who refuse to do things the same way as everyone else. By doing that, creative companies consistently develop new ways to think and act. That willingness to see old things in new ways positions these creative companies to come up with the breakthrough ideas of the future – which are never extensions of the existing but complete departures from the norm.
The 11½ weird ideas for sparking business innovation are:
To build an organization where innovation flourishes and becomes a way of life, you have to:
Encourage variance amongst the employees – rather than “toeing the corporate line”.Let people see old things in refreshingly new and original ways.Break from the past and be willing to release new products that may fail in the marketplace.Have a goal of making more money in the future rather than optimizing your organization to make money right now.And thus, weird ideas are required. It is impossible to build an organization that acts differently to other companies by replicating what they do. To reach a different destination, a different set of rules are needed, and the journey must be judged not by the same criteria conventional companies use but by a new valuation methodology.
In short, when it comes to being creative in business, sometimes a little weirdness will go a long way.
About the Author
ROBERT SUTTON is professor of management science and engineering at the Stanford Engineering School. He is also an active researcher in the Stanford Technology Ventures Program and co-director of the Center for Work, Technology and organization. Dr. Sutton is the author of more than seventy articles and co-author of The Knowing-Doing Gap.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Weird Ideas that Work (Robert Sutton)
Idea #1: Hire people who are “slow learners” – of the status quo.
Main Idea
To instill a wide range of perspectives into a business, identify and hire smart people who like to do their own thing and don’t feel pressured to blend in with everyone else. If they do what they think is right rather than what everyone else does, your organization will be better for it.
Supporting Ideas
Creativity flourishes when you bring in newcomers who don’t feel any great need to learn “how things are supposed to get done around here”. In fact, the less time a new hire spends talking with his or her coworkers or bosses, the greater the possibility they will be able to see better ways to get things done.
The best slow learners:
Tend to be socially awkward – preferring to hide in their office and work rather than mingle around the water cooler correlating social calendars.Are relatively unfettered by social conventions
