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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Barry Nalebuff and Ian Ayres' book: "Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small".
This complete summary of the ideas from Barry Nalebuff and Ian Ayres' book "Why Not?" shows that innovation doesn’t have to be as high-tech and complicated as you might suspect. Loads of very good commercial ideas can be developed and implemented which are actually simple refinements of everyday thinking. In their book, the authors present a process for generating real-world innovations based on two basic methods and four problem-solving tools. This summary will teach you how to apply these strategies and help you on your way to innovative success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Why Not?" and discover the key to enhancing your capacity for innovation with basic methods and tools.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 40
Veröffentlichungsjahr: 2014
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Book Presentation: Why Not? by Barry Nalebuff & Ian Ayres
Book Abstract
About the Author
Important Note About This Ebook
Summary of Why Not? (Barry Nalebuff & Ian Ayres)
The Two Basic Methods For Generating New Ideas
The Four Problem-Solving Tools
Book Presentation: Why Not? by Barry Nalebuff & Ian Ayres
Book Abstract
Main idea
“The whole of science is nothing more than a refinement of everyday thinking.”
– Albert Einstein
Innovation doesn’t have to as high-tech and complicated as you might suspect. Loads of very good commercial ideas can be developed and implemented which are actually simple refinements of everyday thinking. In other words, the old-fashioned style of American ingenuity centered around finding practical solutions to common problems just may not be as out of date as you think. There are loads of great solutions which are right in front of us every day, if we can just take the time and effort to notice them.
The process of generating real-world innovations can be visualized in this way:
“There is a myth of genius surrounding innovation: This is a job for rocket scientists and creativity gurus. While we don’t dispute that Edison and Einstein were cut from a different cloth, if we focus on innovation outside the technology arena, it no longer looks like rocket science. Our goal is to help individuals be more creative. The trick is to give people guidance on where to look.”
– Barry Nalebuff and Ian Ayres
About the Author
BARRY NALEBUFF is a professor of economics at Yale School of Management. He is an expert on game theory and its application to business. Dr. Nalebuff is also the co-author of Thinking Strategically and Co-opetition. A former Rhodes scholar, Dr. Nalebuff earned his doctorate at Oxford University.
IAN AYRES is an economist and a lawyer. He currently serves as a professor at the Yale Law School. In addition to writing more than 100 published articles, Dr. Ayres is also the author of Voting With Dollars and Persuasive Prejudice. He is a graduate of Yale Law School and MIT.
The Web site for this book is atwww.whynot.net.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Why Not? (Barry Nalebuff & Ian Ayres)
The Two Basic Methods For Generating New Ideas
There is a simple and recurrent structure to being able to “think outside the box”. Most new ideas aren’t completely original in and of themselves. Instead, most new commercial innovations are a hybrid mix of problems in search of solutions or solutions in search of problems to solve. The trick lies in knowing when and how to use these two basic methodologies of innovative thinking.
Innovators typically are good at identifying the problems other people are having and relating to them personally. They take note of the inconveniences and problems others are happy to sweep under the mat or ignore. Rather than accepting the status quo as the only possible option, they decide to do something about the problem, which sets off a cycle that is repeated again and again:
Once a problem has been identified, usually the first place to start looking for a solution is to observe how people are already starting to solve that problem for themselves. Often, these solutions will be awkward and less than perfect, but they can serve as a good place to start developing something workable and practical. Improving on what people are already doing for themselves has been the mainstay method used to develop numerous successful products and services.
This approach to generating new ideas does have some limits, however. For one thing, most consumers will have extremely limited resources, and therefore they will be prepared to put up with minor irritations that detract from the optimal solution. In addition, consumers really don’t know what’s available. If you enhance what they’re doing, it may lead you away or divert attention from even better solutions that are not as widely known.
To overcome these limitations, however, you can use the first two problem solving tools:
