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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Dr. Frank Luntz's book: "Win: The Key Principles to Take Your Business from Ordinary to Extraordinary".
This complete summary of the ideas from Dr. Frank Luntz's book "Win" shows the nine principles that make the difference between the people that excel and those that do fine. This summary explains that winners are never satisfied with their status quo but are always trying to move everything they’re involved with from the ordinary to the extraordinary.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Win" and find out what it really takes to excel.
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Seitenzahl: 39
Veröffentlichungsjahr: 2014
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Book Presentation Win by Dr. Frank Luntz
Book Abstract
About the Author
Important Note About This Ebook
Summary of Win (Dr. Frank Luntz)
Book Presentation Win by Dr. Frank Luntz
Book Abstract
MAIN IDEA
Everyone wants to win, but the most successful people have nine principles by which they live and that makes all the difference.
The simple fact is winners are never satisfied with the status quo. They’re always trying to move everything they’re involved with from the ordinary to the extraordinary. This just comes naturally with the territory when you’re aiming for high achievement. High achievers want to go higher, faster, more impressively and better than anyone else. Rather than being satisfied with the skills they are born with, these people get to work learning what it takes to excel.
You can and should do like they do and get to work incorporating these nine principles into your own life and career. It doesn’t matter whether these principles come easy or not as long as you’re consistently working on them. The more you master, the more likely you are to win, and the greater your chances become to move from the ordinary to the extraordinary.
About the Author
DR FRANK LUNTZ is a communications professional. He has written, supervised and conducted around two thousand surveys, focus groups and instant response sessions for clients in twenty-one countries. He has advised Fortune 500 companies including Coca-Cola, Anheuser-Busch, FedEx, General Motors, Lowe’s, McDonald’s, Pepsi, and Samsung. Dr. Luntz regularly appears on Fox News and MSNBC/CNBC. He is the author of two previous books Words That Work and What Americans really Want … Really.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Win (Dr. Frank Luntz)
P-1. People-centeredness
No matter what you do or what you sell, your business is really all about people. Winners always ask one key question: How does this effect real everyday people? Get to know what makes people tick and then work to provide genuine solutions to the problems they face every day.
Bill Clinton is the perfect example of a people-centered leader. When he worked a room as an aspiring politician, he didn’t just hand out his business card to network with people. He would go home after each event and meticulously write on a growing stack of index cards every conversation. He would then commit to memory who each person was, where they worked and what they were interested in. The next time he saw that person, he would then ask “How have you been?” showing people they were known and valued. If you met Clinton once, he remembered you the next time and when he spoke, even if he was on TV, you felt like he was talking to you personally. He managed to created authentic connections with people and that skill (among others) propelled him to the top of the heap in national politics.
An undeniable truth is at a deep level, people want to be acknowledged and not just noticed. A people person will be good at networking and making friends but being genuinely people-centered goes much deeper. If you can master the skill of being people-centered, you’ll have an advantage that will serve you well.
Are you people-centered? See how you answer these questions:
Do you look others right in the eye when you’re talking to them? If you’re people-centered, not only will you hear what people say but you’ll also be thinking about how they say it and what emotions are bubbling beneath the surface.Do you ask “why” again and again? If you’re people-centered, you’ll be naturally inquisitive about how others think. You’ll get to know their back story and understand all the nuances and twists.Do you analyze what you can gain from each and every interaction? If you are genuinely people-centered, you’ll be looking for personal meaning and benefit each time you interact with someone. You’ll be trying to learn from others so you can identify an opportunity to align your product or service with that person’s need.Are you actively trying to improve the results you achieve for others? People-centered people are problem solvers. If you’re looking for problems and then getting busy fixing them, that’s a good indicator you’re people-centered.Do you apply your experiences?
