The Amp It Up Fieldbook E-Book

Frank Slootman

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 95

Veröffentlichungsjahr: 2024

Beschreibung

Hyper scale your organization with practical prompts and exercises

Snowflake's chairman and former CEO Frank Slootman, one of Silicon Valley’s most respected figures in tech leadership, has penned the Amp It Up Fieldbook to help leaders grow any organization by challenging the status quo every day, getting used to making conflicted trade-offs, avoiding incrementalism, refocusing resources to the only places where they count, and being uncompromisingly objective.

Building on Slootman’s wildly successful book, Amp It Up, this fieldbook helps readers easily apply his conceptual first principles, mindsets, and tactical advice to their own organizations and careers.

Readers will learn about:

• How to align people around first principles that guide change and execute with urgency and intensity every day
• Maximizing growth and scale without making expensive changes to talent, structure, or fundamental business models
• The three essential characteristics of great mission statements, and why Slootman chose Snowflake’s current mission statement, broken down word-by-word
• How to identify personal blind spots that keep us from achieving our best

With firsthand insight gleaned from Slootman’s personal experience over three decades of building hyper-growth companies, the Amp It Up Fieldbook earns a well-deserved spot on the bookshelves of leaders, managers, and entrepreneurs looking to take their organizations and careers to the next level.

Leseprobe

Table of Contents

Cover

Table of Contents

Title Page

Copyright

Preface

HOW TO USE THE FIELDBOOK

WHO THE FIELDBOOK IS FOR

GETTING STARTED

1 Introduction: The Power of Amping Up

GET THE LAY OF THE LAND

ORGANIZATIONAL SCAN

2 My Journey from Teenage Toilet Cleaner to Serial CEO

CAREER HIGHLIGHTS

TOUGH TIMES

YOU AS A LEADER

3 Make Your Organization Mission Driven

DRAFT YOUR MISSION

BIG, BUT NOT IMPOSSIBLE

CLARIFY YOUR MISSION

MEASURING YOUR MISSION

LIVING THE MISSION EVERY DAY

4 Declare War on Your Competitors and on Incrementalism

KNOW YOUR ENEMY

KNOW YOURSELF

BANISH INCREMENTALISM

ADOPT A GROWTH MINDSET

OUTPACE YOUR COMPETITION WITH A GROWTH PLAN

LEADING YOUR TEAM INTO BATTLE

5 Put Execution Ahead of Strategy

SET A CAREER PATH FOR EXECUTION EXCELLENCE

EVALUATE YOUR EXECUTION: ON YOUR OWN

CONSIDER ALTERNATIVES

EVALUATE YOUR STRATEGY: WITH YOUR TEAM

6 Hire Drivers, Not Passengers, and Get the Wrong People Off the Bus

DRIVERS AND PASSENGERS

MAKE ROOM FOR MORE DRIVERS

DRIVE ACTIVE RECRUITMENT

PERFORM ACTIVE CALIBRATION

7 Build a Strong Culture

CLARIFY YOUR CULTURAL VALUES

CULTURE THROUGH ACCOUNTABILITY

PROTECT YOUR CULTURE

8 Teach Everyone to Go Direct and Build Mutual Trust

IDENTIFY SILOS

GO DIRECT

STEP INTO A HIGH-TRUST ENVIRONMENT

9 Put Analysis Before Solutions

WHEN THE SOLUTION IS THE PROBLEM

DIAGNOSE YOUR PROBLEM

PRE-INTERVIEW PLANNING

NEW-HIRE CALIBRATION

IMPROVING FUTURE ANALYSIS

10 Align Incentives for Customer Success

SUPPORT YOUR CUSTOMERS AT EVERY LEVEL

11 Ramp Up Sales

GET THE TIMING RIGHT

CROSS THE CHASM

ESTABLISH YOUR PROCESS

EVALUATING RESOURCES

12 Grow Fast or Die Slow

BUILD YOUR GROWTH MODEL

BEATING THE COMPETITION

KEEP GETTING BIGGER

MANAGING COSTS

13 Stay Scrappy as You Scale Up

PEG YOUR EXPENSES TO YOUR STAGE OF DEVELOPMENT

THE RIGHT LEADER FOR YOUR STATE OF DEVELOPMENT

14 Materialize Your Opportunities

SURVEY THE LANDSCAPE

TAKE THE MARKET'S VITALS

LOOK END TO END

DETERMINE YOUR TECH

KEEP LOOKING AHEAD

15 Open the Aperture

IDENTIFY SUPER-GROWER POTENTIAL

LAY THE GROUNDWORK FOR YOUR EXPANSION

PLAN TO TRANSFORM YOUR STRATEGY

WIDEN THE APERTURE

ICE OUT THE COMPETITION

16 Swing for the Fences

PLAN THE NEXT SHIFT

DEFINE YOUR STRATEGY EVOLUTION

17 Amp Up Your Career

PRODUCT-MANAGE YOURSELF

FIND YOUR APTITUDE

DEFINE YOUR PATH

STAY THE COURSE

18 Not Just for CEOs: Dealing with Founders and Boards

UNPACK THE FOUNDER MYTHOLOGY

TREAD LIGHTLY

DEFINE THE BOARD'S ROLE

LEAD YOUR BOARD

CONSIDER YOUR PERSONAL BOARD

19 Conclusion: Great Leaders Have Great Outcomes

TRACK YOUR OUTCOMES

ORGANIZATIONAL SCAN

Index

End User License Agreement

Guide

Cover

Title Page

Copyright

Preface

Table of Contents

Begin Reading

Index

End User License Agreement

Pages

iii

iv

vii

viii

ix

x

1

3

4

5

7

9

10

11

12

13

15

16

17

18

19

21

23

24

25

26

27

28

29

30

31

33

34

35

36

37

38

39

40

41

43

45

46

47

48

49

50

51

52

53

54

55

57

59

60

61

62

63

65

67

68

69

70

71

72

73

75

77

78

79

80

81

82

83

85

87

88

89

91

92

93

94

95

96

97

99

101

102

103

104

105

106

107

108

109

111

112

113

114

115

117

119

120

121

122

123

124

125

127

128

129

130

131

132

133

135

137

138

139

140

141

143

144

145

146

147

149

151

152

153

154

155

156

157

158

159

160

161

163

164

165

166

167

168

169

170

171

172

173

174

175

FRANK SLOOTMAN

Chairman and Former CEO of Snowflake, Inc.

THE AMP IT UP FIELDBOOK

A Guide for Leaders, Teams, and Facilitators

Copyright © 2024 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone], or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online at http://www.wiley.com/go/permission.

Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at [phone], outside the United States at [phone] or fax [phone].

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic formats. For more information about Wiley products, visit our web site at www.wiley.com.

Library of Congress Cataloging-in-Publication Data is Available:

ISBN 9781394245024 (Paperback)ISBN 9781394245031 (ePub)ISBN 9781394245048 (ePDF)

Cover Design: Wiley

Preface

The role of leadership is to drive performance to change the status quo. The most effective leaders are able to identify opportunities within their organizations and pursue them to attain exceptional outcomes. They amp it up.

When people ask me about my secret to success, they may be surprised that the explanation is so simple. Anyone can do it. Most organizations are underperforming, whether their people realize it or not. The secret to amping it up is finding the slack that naturally exists and eliminating it by setting bigger goals, a faster pace, and a higher intensity. It's about pushing the organization to perform at a much higher level and reaping the results of your amplified efforts.

If anybody can do this, then why do so many organizations remain complacent? In some cases, it's simply because it's hard. Change is always hard, and amping it up will push people beyond what they have grown comfortable with. As a leader, you may become unpopular. People who don't keep up will leave. But those are the trade-offs needed to make meaningful change. When you give up the good-enough mindset and amplify your expectations, you gain far more than you lose.

In other cases, organizations plod along with the status quo because they don't know how to get started. While the approach is simple, the execution is not. This fieldbook forms the bridge that can help you move from the concepts described in Amp It Up to implementation in your own organization.

HOW TO USE THE FIELDBOOK

If you've already read Amp It Up, you know that I focus on execution. That's because even the best strategy will fail if the execution is weak. The fieldbook benefits from this approach by focusing on practical ways to execute the recommendations from Amp It Up.

This fieldbook's activities will help you create a concrete path to executing the ideas and guidance in Amp It Up. Each chapter in this fieldbook corresponds to a chapter in the main book, so I recommend you read or revisit each chapter there before digging into these activities. Most of the exercises will help you figure out what steps you must take to realize the principles described in the chapter. By applying the concepts from the book to your own situation, you will understand what to do and how to do it. The questions in this fieldbook will lead you to develop a plan to make those changes a reality.

If you haven't amped it up before, you may need to prepare yourself for the magnitude of change you are pursuing. To this end, some of the exercises will help you shift your mindset, so you can be ready to make a major impact on your organization or team.

WHO THE FIELDBOOK IS FOR

This book is for leaders at every level. No matter where you are in your career or what kind of organization you are part of—startup, nonprofit, established firm, small business—you can be a leader.

Drivers Wanted

To use the terminology from the book, the people who will benefit most from these activities are drivers. Drivers are the people who are invested in solving problems and improving their organization. They get their satisfaction from making things happen and they bring much needed energy to their team. When they face an amped-up goal or daunting project, drivers say, “Let's do it!”

Your organization needs drivers. As you start to amp it up, people who are passengers—the ones who are happy with the status quo—will leave, and that's okay because passengers struggle in an amped-up environment. Drivers, by contrast, are the people who