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A concise and practical guide to financial modeling in Excel In The Essentials of Financial Modeling in Excel: A Concise Guide to Concepts and Methods, veteran quantitative modeling and business analysis expert Dr. Michael Rees delivers a practical and hands-on introduction to financial modeling in Excel. The author offers readers a well-structured and strategic toolkit to learn modeling from scratch, focusing on the core economic concepts and the structures commonly required within Excel models. Divided into six parts, the book discusses the use of models and the factors to consider when designing and building models so that they can be as powerful as possible, yet simple. . Readers will also find: * The foundational structures and calculations most frequently used in modeling, including growth- and ratio-based methods, corkscrews, and waterfall analysis * Walkthroughs of economic modeling, measurement, and evaluation, and the linking of these to the decision criteria. These include breakeven and payback analysis, compounding, discounting, calculation of returns, loan calculations, and others * Structured approaches for modeling in corporate finance, including financial statement modeling, cash flow valuation, cost of capital, and ratio analysis * Techniques to implement sensitivity and scenario analysis * Core aspects of statistical analysis, including data preparation, manipulation, and integration * The use of approximately 100 Excel functions within example modeling contexts * Further Topics Sections, which introduce advanced aspects of many areas, in order to provide further benefit to more advance readers, whilst presenting the truly essential topics separately. Examples of these include introductions to PowerQuery and PowerPivot, as well as advanced waterfall structures An invaluable, all-in-one blueprint for learning financial modeling in Excel, this book is ideal for beginning and intermediate financial professionals and students seeking to build and reinforce essential topics in financial modeling.
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Cover
Title Page
Copyright
Dedication
About This Book
The Author
Part One: Introduction to Modeling
1 Modeling and Its Uses
1.1 WHAT IS A MODEL?
1.2 WHAT ARE MODELS USED FOR?
2 Principles of Model Design
2.1 INTRODUCTION
2.2 DECISION IDENTIFICATION, FRAMING, AND STRUCTURE
2.3 DECISION CRITERIA AND INFORMATION NEEDS
2.4 SENSITIVITY‐BASED DESIGN
2.5 DATA AND DATA SOURCES
2.6 MODEL MAPPING AND APPROXIMATIONS
2.7 BUILDING AND TESTING
2.8 RESULTS PRESENTATION
2.9 BIASES
Part Two: Essentials of Excel
3 Menus, Operations, Functions, and Features
3.1 INTRODUCTION
3.2 STRUCTURE AND MENUS
3.3 CALCULATIONS USING ARITHMETIC
3.4 FUNCTION BASICS
3.5 A CORE FUNCTION SET
3.6 FURTHER PROPERTIES AND USES OF FUNCTIONS
3.7 CALCULATION SETTINGS AND OPTIONS
3.8 KEYTIPS AND SHORTCUTS
3.9 ABSOLUTE AND RELATIVE REFERENCING
3.10 AUDITING AND LOGIC TRACING
3.11 NAMED RANGES
3.12 BEST PRACTICES: OVERVIEW
3.13 BEST PRACTICES: FLOW
3.14 BEST PRACTICES: TIME AXIS
3.15 BEST PRACTICES: MULTIPLE WORKSHEETS
3.16 BEST PRACTICES: FORMATTING
3.17 MODEL TESTING, CHECKING, AND ERROR MANAGEMENT
3.18 GRAPHS AND CHARTS
4 Sensitivity and Scenario Analysis
4.1 INTRODUCTION
4.2 BASIC OR MANUAL SENSITIVITY ANALYSIS
4.3 AUTOMATING SENSITIVITY ANALYSIS: AN INTRODUCTION
4.4 USING DataTables
4.5 CHECKING THE RESULTS, LIMITATIONS, AND TIPS
4.6 CREATING FLEXIBILITY IN THE OUTPUTS THAT ARE ANALYZED
4.7 SCENARIO ANALYSIS
4.8 VARIATIONS ANALYSIS
4.9 USING GoalSeek
4.10 FURTHER TOPICS: OPTIMIZATION, RISK, UNCERTAINTY, AND SIMULATION
Part Three: General Calculations and Structures
5 Growth Calculations for Forecasting
5.1 INTRODUCTION
5.2 GROWTH MEASUREMENT AND FORECASTING
5.3 LOGIC REVERSALS
5.4 FORECASTING STRUCTURES IN PRACTICE
5.5 SIMPLIFYING THE SENSITIVITY ANALYSIS AND REDUCING THE NUMBER OF PARAMETERS
5.6 DEALING WITH INFLATION
5.7 CONVERSIONS FOR MODEL PERIODS
5.8 FURTHER TOPICS: LOGARITHMIC AND EXPONENTIAL GROWTH
6 Modular Structures and Summary Reports
6.1 INTRODUCTION
6.2 MOTIVATION FOR SUMMARY AREAS AND THEIR PLACEMENT
6.3 EXAMPLE I: SUMMARIES AND CONDITIONAL SUMMARIES
6.4 EXAMPLE II: TARGETS, FLAGS, AND MATCHING
6.5 SENSITIVITY ANALYSIS
6.6 COMMENTS ON FORMATTING
6.7 INITIALIZATION AREAS
7 Scaling and Ratio‐driven Forecasts
7.1 INTRODUCTION
7.2 BASIC USES
7.3 LINKS TO LENGTH OF MODEL PERIODS
7.4 DAYS' EQUIVALENT APPROACHES
7.5 EXAMPLE I: FORECASTING FROM REVENUES TO EBITDA
7.6 USING RATIO‐BASED FORECASTING EFFECTIVELY
7.7 EXAMPLE II: RATIO‐BASED FORECASTING OF CAPITAL ITEMS
7.8 FURTHER TOPICS: LINKS TO GENERAL RATIO ANALYSIS
8 Corkscrews and Reverse Corkscrews
8.1 INTRODUCTION
8.2 CLASSICAL CORKSCREWS
8.3 BENEFITS AND FURTHER USES
8.4 REVERSE CORKSCREWS
9 Waterfall Allocations
9.1 INTRODUCTION
9.2 EXAMPLE I: COST SHARING
9.3 EXAMPLE II: TAX CALCULATIONS
9.4 OPTIONS FOR LAYOUT AND STRUCTURE
9.5 FURTHER TOPICS: WATERFALLS FOR SHARING CAPITAL RETURNS OR CARRIED INTEREST
10 Interpolations and Allocations
10.1 INTRODUCTION
10.2 EXAMPLE I: LINEAR SMOOTHING
10.3 EXAMPLE II: PROPORTIONAL SMOOTHING
10.4 USES OF TAPERING AND INTERPOLATION
10.5 TRIANGLES
10.6 FURTHER TOPICS: TRIANGLES
Part Four: Economic Foundations and Evaluation
11 Breakeven and Payback Analysis
11.1 INTRODUCTION
11.2 SINGLE‐PERIOD BREAKEVEN ANALYSIS: PRICES AND VOLUMES
11.3 BREAKEVEN TIME AND PAYBACK PERIODS
12 Interest Rates and Compounding
12.1 INTRODUCTION
12.2 STATED RATES AND CALCULATIONS WITHOUT COMPOUNDING
12.3 COMPOUNDING TYPES AND EFFECTIVE RATES
12.4 CONVERSION OF EFFECTIVE RATES FOR PERIODS OF DIFFERENT LENGTHS
12.5 AVERAGE EFFECTIVE RATES
12.6 IMPLIED RATES AND BOOTSTRAPPING
13 Loan Repayment Calculations
13.1 INTRODUCTION
13.2 EFFECTIVE RATES FOR INTEREST‐ONLY REPAYMENTS
13.3 ALIGNING MODEL PERIODS WITH INTEREST REPAYMENTS
13.4 CONSTANT REPAYMENT LOANS USING THE PMT FUNCTION
13.5 CONSTANT REPAYMENT LOANS: OTHER FUNCTIONS
13.6 PERIODS OF DIFFERENT LENGTHS
14 Discounting, Present Values, and Annuities
14.1 INTRODUCTION
14.2 THE TIME VALUE OF MONEY
14.3 CALCULATION OPTIONS FOR PRESENT VALUES
14.4 ANNUITIES AND PERPETUITIES
14.5 MULTI‐PERIOD APPROACHES AND TERMINAL VALUES
14.6 FURTHER TOPICS I: MATHEMATICS OF ANNUITIES
14.7 FURTHER TOPICS II: CASH FLOW TIMING
15 Returns and Internal Rate of Return
15.1 INTRODUCTION
15.2 SINGLE INVESTMENTS AND PAYBACKS
15.3 MULTIPLE PAYBACKS: AVERAGE RETURNS AND THE INTERNAL RATE OF RETURN
15.4 USING ECONOMIC METRICS TO GUIDE INVESTMENT DECISIONS
15.5 PROPERTIES AND COMPARISON OF NPV AND IRR
Part V: Corporate Finance and Valuation
16 The Cost of Capital
16.1 INTRODUCTION
16.2 RETURNS, COSTS, AND OPPORTUNITY COSTS OF CAPITAL
16.3 THE ROLE OF RISK IN DETERMINING THE COST OF CAPITAL
16.4 THE PROPERTIES AND BENEFITS OF DEBT
16.5 THE FINANCING MIX AND THE WEIGHTED AVERAGE COST OF CAPITAL
16.6 MODIGLIANI‐MILLER AND LEVERAGE ADJUSTMENTS
16.7 THE CAPITAL ASSET PRICING MODEL
16.8 FURTHER TOPICS: DERIVATION OF LEVERAGING AND DELEVERAGING FORMULAS
17 Financial Statement Modeling
17.1 INTRODUCTION
17.2 FINANCIAL STATEMENT ESSENTIALS
17.3 KEY CHALLENGES IN BUILDING INTEGRATED FINANCIAL STATEMENT MODELS
17.4 FORECASTING OF THE INTEGRATED STATEMENTS: A SIMPLE EXAMPLE
17.5 THE DYNAMIC FINANCING ADJUSTMENT MECHANISM
17.6 GENERALIZING THE MODEL FEATURES AND CAPABILITIES
17.7 STEPS AND PRINCIPLES IN BUILDING A FINANCIAL STATEMENT MODEL
17.8 FURTHER TOPICS: AVOIDING CIRCULARITIES
18 Corporate Valuation Modeling
18.1 INTRODUCTION
18.2 OVERVIEW OF VALUATION METHODS
18.3 PRINCIPLES OF CASH FLOW VALUATION
18.4 FREE CASH FLOW FOR ENTERPRISE VALUATION
18.5 THE ROLE OF THE EXPLICIT FORECAST
18.6 EXAMPLE: EXPLICIT FORECAST WITH TERMINAL VALUE CALCULATION
18.7 FURTHER TOPICS I: ENTERPRISE VALUE BASED ON FREE CASH FLOW AND EQUIVALENCES
18.8 FURTHER TOPICS II: VALUE‐DRIVER FORMULAS
18.9 FURTHER TOPICS III: IMPLIED COST OF EQUITY
19 Ratio Analysis
19.1 INTRODUCTION
19.2 USE AND PRINCIPLES
19.3 RATIOS FOR PROFITABILITY AND VALUATION
19.4 RATIOS RELATING TO OPERATIONS AND EFFICIENCY
19.5 RATIOS FOR LIQUIDITY AND LEVERAGE
19.6 DuPont ANALYSIS
19.7 VARIATIONS ANALYSIS WITHIN THE DuPont FRAMEWORK
19.8 FURTHER TOPICS: PORTFOLIOS AND THE PIOTROSKI F‐SCORE
Part Six: Data and Statistical Analysis
20 Statistical Analysis and Measures
20.1 INTRODUCTION
20.2 DATA STRUCTURES IN EXCEL AND THE IMPACT ON FUNCTIONALITY
20.3 AVERAGES AND SPREAD
20.4 THE AGGREGATE FUNCTION
20.5 CONDITIONAL AGGREGATIONS
20.6 DATABASE FUNCTIONS
20.7 CORRELATIONS, COVARIANCE, AND REGRESSION
20.8 EXCEL TABLES
20.9 PIVOT TABLES
20.10 FURTHER TOPICS: MORE ON AVERAGES, CORRELATIONS, AND CONFIDENCE INTERVALS
21 Data Preparation: Sourcing, Manipulation, and Integration
21.1 INTRODUCTION
21.2 MODELING CONSIDERATIONS
21.3 OVERVIEW OF DATA MANIPULATION PROCESS
21.4 CLEANING EXCEL DATA SETS
21.5 INTEGRATION OF EXCEL DATA SETS
21.6 FURTHER TOPICS I: INTRODUCTION TO PowerQuery – APPENDING TABLES
21.7 FURTHER TOPICS II: INTRODUCTION TO PowerQuery – DATA MANIPULATION
21.8 FURTHER TOPICS III: INTRODUCTION TO PowerPivot AND THE DATA MODEL
Index
End User License Agreement
Chapter 1
Figure 1.1 Influence Diagram of a Simple Revenue Model
Figure 1.2 Excel Model That Contains Formulas but No Values
Figure 1.3 Excel Model with Input Cells Populated with Values
Figure 1.4 Input Cells with Color‐Coding
Figure 1.5 Using a Model to Compare Sales Revenues for Business Design Optio...
Chapter 2
Figure 2.1 Basic “Go/No Go” Decision with Sub‐Options
Figure 2.2 Using the Decision to Design the Model That Supports the Decision
Figure 2.3 Using a Sensitivity‐Based Thought Process to Define Model Variabl...
Chapter 3
Figure 3.1 Core Menu Tabs
Figure 3.2 The Home Tab (left‐hand‐side only)
Figure 3.3 The Formulas Tab (left‐hand‐side only)
Figure 3.4 Example of the SUM Function
Figure 3.5 The Insert Function Menu
Figure 3.6 The IF Function and Its Arguments
Figure 3.7 Entering the UNIQUE Function in a Single Cell
Figure 3.8 The Dynamic Output Range of the UNIQUE Function
Figure 3.9 Using # To Refer to a Dynamic Output Range
Figure 3.10 The Calculation Options on the Formulas Tab
Figure 3.11 Effect of Changes to Input Values in Manual Setting
Figure 3.12 Accessing the Menu Using KeyTips
Figure 3.13 Selecting a Range to be Copied
Figure 3.14 Results After Pasting
Figure 3.15 The Adjusted and Completed Model
Figure 3.16 The Paste Special Menu
Figure 3.17 Central Costs Allocated According to Trips
Figure 3.18 Formulas Used to Allocate Central Cost
Figure 3.19 The Formulas/Formula Auditing Menu
Figure 3.20 The Formula View
Figure 3.21 Using Trace Dependents and Trace Precedents
Figure 3.22 Inspecting a Formula Using the F2 Key
Figure 3.23 The Watch Window
Figure 3.24 Using the Name Manager
Figure 3.25 Simple Model with Named Inputs
Figure 3.26 The Name Box
Figure 3.27 Accessing the Go To (F5) Functionality
Figure 3.28 Diagonal Dependency Paths
Figure 3.29 Horizontal and Vertical Dependency Paths
Chapter 4
Figure 4.1 Accessing a DataTable Using Data/What‐If Analysis
Figure 4.2 Recap of Cab (Taxi) Business Profit Model
Figure 4.3 Three Raw DataTable Structures
Figure 4.4 Completing a Two‐Way DataTable
Figure 4.5 The Completed Two‐Way DataTable
Figure 4.6 The Raw DataTable Structures for DataTables with Multiple Outputs
Figure 4.7 Summary Area with Selection Menu
Figure 4.8 DataTable with Choice of Outputs to Analyze
Figure 4.9 Using Data Validation to Restrict a User's Choices to Valid Items...
Figure 4.10 Model Inputs Are Replaced by Cell References to the Scenario Cho...
Figure 4.11 Implementing the Scenario Results Using a DataTable
Figure 4.12 Simple Example of Variance Analysis
Figure 4.13 Example of Using GoalSeek
Chapter 5
Figure 5.1 Basic Growth Forecast
Figure 5.2 Historical Information and Growth Forecasting
Figure 5.3 Common Layout of Growth Forecasting
Figure 5.4 Multi‐period Forecast Using the Common Layout
Figure 5.5 Reducing the Number of Separate Input Assumptions
Figure 5.6 Full Separation of Inputs from Calculations
Figure 5.7 DataTable of Year 5 Revenues to Two Growth Assumptions
Figure 5.8 Using Inflation as a Separate Item
Figure 5.9 Comparison of Measurement and Forecasting Results
Figure 5.10 Raw Data on Growth Rates Measured by Each Method
Figure 5.11 Calculation of Total and Average Growth Using Each Method
Chapter 6
Figure 6.1 An Initial Five‐Year Model with Quarterly Periods
Figure 6.2 Summary of Five‐Year and Specified Year
Figure 6.3 Using Flag Fields to Find When a Target is Met
Figure 6.4 Using a DataTable for Items in the Summary Report
Figure 6.5 Setting a Conditional Format Rule
Figure 6.6 Dependencies without Initialization Area
Figure 6.7 Use of an Initialization Area to Be Able to Have Consistent Formu...
Chapter 7
Figure 7.1 Historical Calibration and Ratio‐Based Forecast for a Flow Item...
Figure 7.2 Historical Calibration and Ratio‐Based Forecast for a Stock Item...
Figure 7.3 Using the Days, Equivalent Method
Figure 7.4 Price Forecast for the Example Model
Figure 7.5 Sales Revenue Calculation
Figure 7.6 Calculation of Fixed and Variable Costs
Figure 7.7 Calculation of EBITDA in the Simple Model
Figure 7.8 Calculation of CapEx Using a Volume‐Based Ratio and Inflation...
Chapter 8
Figure 8.1 Framework for a Corkscrew Structure
Figure 8.2 Linking of CapEx into the Corkscrew Structure
Figure 8.3 Linking of CapEx into the Corkscrew Structure
Figure 8.4 Completion of Structure for the First Period
Figure 8.5 Completed Structure with Dependency Paths Shown
Figure 8.6 Basic Ratio Analysis of Assets to Sales
Figure 8.7 Calculation of Net Flow Items
Figure 8.8 Core Structure of a Reverse Corkscrew
Figure 8.9 Inclusion of One Flow Item
Figure 8.10 Completion of Both Flow Items
Chapter 9
Figure 9.1 General Split Using the MIN Function
Figure 9.2 Two Category Waterfall Split – Vertical Layout
Figure 9.3 Two Category Waterfall Split – Horizontal Layout
Figure 9.4 Capacities of the Multiple Layers
Figure 9.5 Completed Calculations of Multiple Layer Example
Figure 9.6 Waterfall Structure for Tax Calculation
Figure 9.7 Vertical Waterfall Structured by Item
Figure 9.8 Time Axis on a Vertical Waterfall Structured by Item
Figure 9.9 Vertical Waterfall Structured by Band
Figure 9.10 Capital Return Waterfall with Single Threshold
Figure 9.11 Capital Return Waterfall with Alternative Value
Figure 9.12 Capital Return Waterfall with Alternative Value
Chapter 10
Figure 10.1 Overview of Model with Interpolated Growth Rates
Figure 10.2 The Formula Used in Cell H11
Figure 10.3 Proportional Smoothing with Flexible Period Start
Figure 10.4 Logic Flow for Each Forecast Formula
Figure 10.5 Formula Used in Cell H8
Figure 10.6 Example of the Effect of a Combined Smoothing
Figure 10.7 Triangle Inputs: Time‐Specific Purchases and Generic Time Alloca...
Figure 10.8 Time‐Specific Allocations (Step 1)
Figure 10.9 Time‐Specific Allocations (Step 2)
Figure 10.10 Triangle Outputs Feeding a Corkscrew
Chapter 11
Figure 11.1 Model Used for Single‐Period Analysis
Figure 11.2 Cost Structure as Volume is Varied
Figure 11.3 Revenue, Cost, and Profit as Volume is Varied
Figure 11.4 Thresholds and Combinations to Achieve Breakeven
Figure 11.5 Time‐Based Forecast from Sales to EBITDA
Figure 11.6 Completed Model with Forecast to Cash Flows
Figure 11.7 Completed Set of Calculations
Figure 11.8 The Formula View of the Completed Calculations
Chapter 12
Figure 12.1 Example of Compounded Interest Calculations
Figure 12.2 Example of the EFFECT Function
Figure 12.3 Effective Periodic Rates for Different Compounding Frequencies
Figure 12.4 Use of FVSCHEDULE Function
Figure 12.5 Yield Curve Bootstrapping Assumptions and Context
Figure 12.6 Yield Curve Bootstrapping Results
Chapter 13
Figure 13.1 Use of the Derived Formula to Calculate an Effective Rate Given ...
Figure 13.2 Explicit Calculation of the Effective Rate Given Repayments
Figure 13.3 Example of the PMT Function
Figure 13.4 Function Arguments for the PMT Function
Figure 13.5 Explicit Calculation of Loan Repayment Using a Corkscrew Structu...
Figure 13.6 Payment Value with Start‐of‐Period Payments
Figure 13.7 Explicit Calculation When Payment Is at the Start of Each Period
Figure 13.8 Reversal of Natural Values when Using PMT
Figure 13.9 Verification of Calculations Using Sign Reversal
Figure 13.10 Examples of the RATE, NPER, FV, and PV Functions
Figure 13.11 Rates When the Loan Period Is a Multiple of the Compounding Per...
Chapter 14
Figure 14.1 The Assumed Cash Flow Profile for a Discounting Example
Figure 14.2 The Assumed One‐Year Discount Rates
Figure 14.3 Possibilities to Calculate the Discount Factors
Figure 14.4 The Discounted Cash Flows and the Total
Figure 14.5 Constant Discount Rate with Explicit Profile
Figure 14.6 Use of the NPV Function
Figure 14.7 Valuing an Annuity by Explicit Calculation of the Cash Flows
Figure 14.8 Application of the Annuity Formulas
Figure 14.9 Input Assumptions for Two‐Stage Terminal Value Calculation
Figure 14.10 Implementation of Two‐Stage Terminal Value Calculation
Chapter 15
Figure 15.1 Percentage Returns Calculated Explicitly in a Simple Case
Figure 15.2 Returns Expressed on a Per‐Period Basis
Figure 15.3 Example with Payback Occurring in Two Periods
Figure 15.4 Inflating or Discounting Cash Flows to Achieve a Total Value of ...
Figure 15.5 Using the IRR Function
Figure 15.6 IRR with Several Periods of Investment and Payback
Chapter 16
Figure 16.1 Threshold Level for Debt‐Equity Substitution and without Taxes...
Figure 16.2 Threshold Level for Debt‐Equity Substitution and without Taxes...
Figure 16.3 The Leverage Effect of Debt on Returns to Equity (at Book Value)
Figure 16.4 Effect of Debt with Taxes
Figure 16.5 Effect of Debt If Charges Were Not Offset Against Taxes
Figure 16.6 Generic Effect of Leverage on Cost of Capital: Equity, Debt, and...
Figure 16.7 A Simple Example of the Calculation of the Expected Return
Chapter 17
Figure 17.1 Income Statement for Simple Model
Figure 17.2 Cash and Equity Corkscrews
Figure 17.3 The Balance Sheet for the Base Case
Figure 17.4 The Balance Sheet with a Lower Initial Capital Injection
Figure 17.5 Implementation of the Adjustment Mechanism
Figure 17.6 Completion of Statements to Reflect the Equity Injection
Figure 17.7 Example of Adding an Accounts Receivable Functionality
Chapter 18
Figure 18.1 Forecast to the NOPAT line
Figure 18.2 Calculation of the Value in the Explicit Forecast Period
Figure 18.3 Terminal Value Calculation
Figure 18.4 Total Enterprise and Equity Value
Chapter 19
Figure 19.1 Generic Example of DuPont Analysis Using Linear Scales
Figure 19.2 Variations Analysis Using Component Parts
Chapter 20
Figure 20.1 Raw Data for Input to the Statistical Functions
Figure 20.2 Examples of the Use of AGGREGATE
Figure 20.3 Using AGGREGATE with its Fourth Argument
Figure 20.4 Augmented Data Set with Month and Year Information
Figure 20.5 Use of the AVERAGEIFS Function
Figure 20.6 Data Set with Field Headers
Figure 20.7 Example of a Criteria Range for a Database Function
Figure 20.8 Function Arguments for the Database Functions
Figure 20.9 Results of Applying the Database Functions
Figure 20.10 Data Set for Correlation and Regression Analysis
Figure 20.11 X‐Y Scatter Plot with Trendline Displayed
Figure 20.12 Calculation of Slope, Correlations, and Standard Deviations
Figure 20.13 Creating a Table
Figure 20.14 The Table Design Tab
Figure 20.15 Entering a Formula That Will Refer to a Table
Figure 20.16 Completed PivotTable with a Row Structure
Figure 20.17 First Step to Insert a PivotTable
Figure 20.18 Completion of Step‐by‐Step Creation of a PivotTable
Figure 20.19 Population of the PivotTable Structure
Figure 20.20 Results of the LINEST Function
Chapter 21
Figure 21.1 Raw Data and Desired Transformation
Figure 21.2 Calculation Steps for One Item, Shown in a Column
Figure 21.3 Row Form of the Calculations and Results
Figure 21.4 Data Including Transaction Values in Local Currency
Figure 21.5 Tables with Additional Information That Need to Be Referenced
Figure 21.6 Augmented Main Table Showing Country Names
Figure 21.7 Main Table with Further Augmentation
Figure 21.8 The Completed Flat Table
Figure 21.9 Results of Appending Two Tables to Create a Third
Figure 21.10 The PowerQuery Editor
Figure 21.11 Selecting to Create a Connection Only
Figure 21.12 Queries & Connections Before Appending
Figure 21.13 Using the Table.Combine Operation
Figure 21.14 Using PowerQuery for the Full Process
Figure 21.15 Tables and Their Relationships within the Data Model
Figure 21.16 Creation of a Measure
Figure 21.17 PivotTable that Displays the Value of a PowerPivot Measure
Cover Page
Title Page
Copyright
Dedication
About This Book
The Author
Table of Contents
Begin Reading
Index
Wiley End User License Agreement
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Michael Rees
This edition first published 2023
© 2023 Michael Rees
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Library of Congress Cataloging‐in‐Publication Data
Names: Rees, Michael, 1964‐ author.
Title: The essentials of financial modeling in Excel: a concise guide to concepts and methods / Michael Rees.
Description: Hoboken, NJ: John Wiley & Sons, Inc., 2023. | Includes index.
Identifiers: LCCN 2022043302 (print) | LCCN 2022043303 (ebook) | ISBN 9781394157785 (paperback) | ISBN 9781394157792 (adobe pdf) | ISBN 9781394157808 (epub)
Subjects: LCSH: Finance—Mathematical models. | Corporations—Finance—Mathematical models. | Microsoft Excel (Computer file)
Classification: LCC HG106. R439 2023 (print) | LCC HG106 (ebook) | DDC 332.0285/554—dc23/eng/20220908
LC record available at https://lccn.loc.gov/2022043302
LC ebook record available at https://lccn.loc.gov/2022043303
Cover Design: Wiley
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This book is dedicated to Elsa and Raphael.
This book provides a concise introduction to financial modeling in Excel. It aims to provide readers with a well‐structured and practical tool kit to learn modeling “from the ground up.” It is unique in that it focuses on the concepts and structures that are commonly required within Excel models, rather than on Excel per se.
The book is structured into six parts (containing twenty‐one chapters in total):
Part I
introduces financial modeling and the general factors to consider when designing, building, and using models.
Part II
discusses the core features of Excel that are needed to build and use models. It covers operations and functionality, calculations and functions, and sensitivity and scenario analysis.
Part III
covers the fundamental structures and calculations that are very frequently used in modeling. This includes growth‐based forecasting, ratio‐driven calculations, corkscrew structures, waterfalls, allocations, triangles, and variations of these.
Part IV
discusses economic modeling, measurement, and evaluation. It covers the analysis of investments, interest calculations and compounding, loan calculations, returns analysis, discounting, and present values.
Part V
treats the core applications of modeling within corporate finance. It covers the cost of capital, the modeling of financial statements, cash flow valuation, and ratio analysis.
Part VI
covers statistical analysis, as well as data preparation, manipulation, and integration.
Readers will generally obtain the maximum benefit by studying the text from the beginning and working through it in order. It is intended that the reader builds from scratch the models that are shown, to reinforce the learning experience and to enhance practical skills. Of course, there may be areas which are already familiar to some readers, and which can be skim‐read. Nevertheless, the text is intended to be concise and practical, and to contain information that is potentially useful even to readers who may have some familiarity with the subject.
Although the text is focused on the essentials, at various places it briefly highlights some aspects of more advanced topics. These are described in Further Topics sections, which are situated at the end of some chapters. These sections can be skipped at the reader's discretion without affecting the comprehension of the subsequent text. Note that another of the author's works (Principles of Financial Modelling: Model Design and Best Practices Using Excel and VBA, John Wiley & Sons, 2018) discusses in detail some topics that are only briefly (or not) covered in this text (notably VBA macros, optimization, circularities, named ranges, and others). For convenience, in the current text this other text is occasionally mentioned at specific places where it contains significant additional materials related to the discussion, and is subsequently referred to as PFM.
Dr. Michael Rees is a leading expert in quantitative modeling and analysis for applications in business economics, finance, valuation, and risk assessment. He is Professor of Finance at Audencia Business School in Nantes (France), where he teaches subjects related to valuation, financial engineering, optimization, risk assessment, modeling, and business strategy. His earlier academic credentials include a Doctorate in Mathematical Modelling and Numerical Algorithms, and a BA with First Class Honours in Mathematics, both from Oxford University in the UK. He has an MBA with Distinction from INSEAD in France. He also studied for the Certificate of Quantitative Finance, graduating top of the class for course work, and receiving the Wilmott Award for the highest final exam mark. Prior to his academic career, he gained over 30 years' practical experience, including in senior roles at leading firms in finance and strategy consulting (JP Morgan, Mercer Management Consulting, and Braxton Associates), as well as working as an independent consultant and trainer. His clients included companies and entrepreneurs in private equity; auditing and consulting; finance; banking and insurance; pharmaceuticals and biotechnology; oil, gas, and resources; construction; chemicals; engineering; telecommunications; transportation; the public sector; software; and training providers. In addition to this text, he is the author of Principles of Financial Modelling: Model Design and Best Practices Using Excel and VBA (2018); Business Risk and Simulation Modelling in Practice: Using Excel, VBA and @RISK (2015); and Financial Modelling in Practice: A Concise Guide for Intermediate and Advanced Level (2008).
Modeling activity takes place within an overall context and a wider set of business processes. At a high level, the main steps to consider when planning and building a financial model for decision support are:
Identifying the decision and its structure, options, and criteria.
Mapping the elements of real‐life that should be captured, including the variables and logic flow.
Building and testing the model.
Using relevant external data.
Using the results, including presentation, graphics, sensitivity analysis, reports, and documentation.
This chapter explores these topics, discussing the core principles of each point and the main practical issues. Note that in this chapter, the discussion is still quite generic; in fact, most of the principles apply whether a model is to be built in Excel or in some other platform. However, the rest of the book (from Chapter 3 onwards) is devoted to implementing these within the Excel environment.
A model is generally used to support a decision process in some way. Therefore, it is important to establish what decision is being addressed, what are the objectives, and what are the constraints or limitations that must be respected.
A common failing of decision processes is known as the “fallacy of choice”: This is where what would have been the best decision option is not considered at all. Clearly, for a model to be most useful, it must also reflect the relevant decision and the most appropriate or best option(s).
Generically, one may think of a decision as having a binary structure (“go or no go?”). Most commonly, Excel models reflect this: The model represents the “go” option, whereas the “no go” option is not modeled explicitly (i.e. it is implicitly considered as being neutral or evaluating to zero).
It is also frequently the case that (within the “go” option) there are set of sub‐options which each have the same structure. That is, there is only one model, and the sub‐options are captured as scenarios (each simply using different input values). If there were major structural differences between the sub‐options then a different model would be required for each (and, in that case, they are strictly speaking not sub‐options at all). Figure 2.1 illustrates this for the situation discussed in Chapter 1 (see Figure 1.5 and the associated discussion).
Other types of decision structures include allocations or optimizations (e.g. how much capital shall we allocate to project A, and how much to project B?), multiple structurally different options (such as whether to renovate one's house, buy a new car, or go on vacation), and decision sequences (e.g. using a phased approach rather than making a single up‐front decision). These may require more advanced models and tools to properly address them. However, the core points are that the appropriate decision needs to be identified and that the model should reflect the structure of the decision situation.
Figure 2.1Basic “Go/No Go” Decision with Sub‐Options
There are many ways that a decision could be made, or a decision option selected. The least structured is using “gut feel,” which is essentially a subjective method. A more robust process is to make the criteria explicit and to evaluate these as objectively as possible (often quantitatively).
In principle it should be self‐evident that a model should be designed so that it calculates (or contains) the values of the decision criteria (or metrics) that are to be used by the decision‐maker. Figure 2.2 depicts the idealized modeling process. It starts with identifying the decision, with the nature of the decision then determining the decision criteria (metrics). These are used to determine the design requirements, allowing the model to be built so that it evaluates the criteria, with the results used to support the decision.
It is also worth noting that a “gut feel” decision process is often one where the process of decision identification is incomplete and potentially subject to the fallacy of choice. In addition, it may be considered as one in which there is a direct route from decision identification to decision‐making (i.e. a route directly downwards from the top‐left box to the bottom‐left one in Figure 2.2).
Common decision criteria used in economic analysis include measures relating to:
Breakeven analysis (such as time‐to‐breakeven and payback periods).
Figure 2.2Using the Decision to Design the Model That Supports the Decision
Returns (such as the internal rate‐of‐return, the return‐on‐capital) and net present values).
Ratios (such as profit/sales, or sales/assets, and so on).
In some cases, one may wish to focus on a specific item only and maximize or minimize this. For example, one may wish to choose the option which has the maximum revenues, that which has the minimum cost, or that with the minimum risk, and so on. Clearly, these criteria could lead to different decision choices. For example, in day‐to‐day life, the choice to go on the cheapest vacation possible would likely lead to a different selected vacation than if one sought to choose the vacation option by considering both the costs and benefits (such as the quality of the hotel one is staying in). Similarly, in a business context, the option that maximizes revenues may require making significant up‐front investments that would not be acceptable if criteria such as profitability or financing constraints were considered.
Note that while one may initially interpret “decision criteria” in a pure economic sense, the term should be thought of in a wider context (i.e. the full information needs of decision‐makers). These would typically also include that a sensitivity or scenario analysis (or a full risk assessment) be conducted. That is, one would aim to establish the likely ranges for the decision criteria (such as the range of value for the time‐to‐breakeven, or for the return‐on‐capital, and so on). This is discussed further in the next section.
Similarly, in practice, some decision criteria may initially be overlooked when a model is first built: It is possible that the criteria are not understood initially, or that the information needs of decision‐makers change over time after some initial results have been reviewed, or that further information about the market or competition has become available, and so on.
Finally, some decision elements (e.g. relating to ethical or moral issues) may not be able to be evaluated by quantitative analysis (i.e. cannot be included in a model). In these cases, some judgment by the decision‐maker is likely to be required. However, the core point is that when planning a model, one should take some time to reflect on a wide set of likely decision criteria that may ultimately be needed, and to build the model so that these are evaluated, at least as far as possible.
Sensitivity analysis is the exploration of the changes that occur to the value of a calculated item when one or more of the input value(s) is changed. It is a key part of decision support, as it can:
Help to understand the conditions under which a decision makes sense (or not). For example, while a base case may indicate that a “go” decision is preferable (to “no go”), a sensitivity analysis could identify that this is true only if costs do not rise by more than 10%.
Establish the range of likely outcomes and generally to assess the potential upsides and downsides.
Identify the relative importance of the key input variables, and hence the effectiveness of potential management actions that could be used to maximize (or optimize) the overall result while mitigating or reducing risk.
A seemingly obvious – but often overlooked – point is that sensitivity analysis should be considered before the model is built (i.e. as a planning and design tool): If it is considered only afterwards, the model may have been built in a way which does not allow the necessary sensitivities to be run! The approach to implementing sensitivity techniques varies according to the stage within the modeling process:
At the design and planning stage, it revolves around identifying as precisely as possible the sensitivities that will need to be run later. This can help to define the variables that should be included in the model, their roles as inputs or outputs (i.e. the logic flow), as well as the level of detail or granularity that is needed.
When a model is being built, it can be used to verify and test its general behavior, notably by checking that the relationships that are present in the real‐life situation are reflected properly. It can also be used to develop and check complex calculations, by testing their results at various values (ideally a combination of simple values, extreme values, and values which are critical in how the formulas would evaluate).
Figure 2.3Using a Sensitivity‐Based Thought Process to Define Model Variables
Figure 2.3 shows a simple illustration of the use of a sensitivity thought process in model design and planning. When creating a model forecast of Sales Revenue, there could be several fundamentally different approaches to the choice of variables and the logic used. These include:
Volume multiplied by Price.
Market Size multiplied by Market Share.
Sum of the Sales Revenue per Customer (or per product, geographic region, etc.).
By considering the nature of the sensitivity analysis that will be needed when the model is complete, one should be able to see which of these is most appropriate or what variations of one of them may be required. (The process could also highlight that none of these options are suitable and that other modeling approaches should be considered.)