The Responsible Entrepreneur E-Book

Carol Sanford

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 309

Veröffentlichungsjahr: 2014

Beschreibung

"Individuals, acting on deeply held beliefs and passion, areboldly imagining and bringing into existence a different world...Whether you're a business entrepreneur, a social entrepreneur, aninvestment entrepreneur, or an academic, artistic, or civil servantentrepreneur, devour this important and wise book."--From theForeword by John Fullerton Responsible entrepreneurs are a special breed, seeking totransform industries and even society itself. They challenge andrefine cultural assumptions, laws, regulations, and even theprocesses of governance. This requires them to do and think farbeyond what is usually required of business leaders. The Responsible Entrepreneur offers a blueprint for thisnew kind of business leadership, describing the means by which anyentrepreneur can pursue a higher order of work. In it, CarolSanford, one of the most trusted names in responsible businessdevelopment, brings her vast expertise in helping executives andcorporations to the entrepreneur looking to launch and scale aventure. She maps this journey through four archetypes: * The Realizing Entrepreneur: Industry Game-Changer * The Reconnection Entrepreneur: Society Game-Changer * The Reciprocity Entrepreneur: Culture Game-Changer * The Regenerative Entrepreneur: Governance Game-Changer By understanding the archetype most aligned with their goals,entrepreneurs will learn how to grow their business into a powerfulplatform that can leverage change, and even change the foundationsthat create our most pressing problems and issues. To illustratethese principles in action, The Responsible Entrepreneurfeatures case studies based on long-term work and in-depthinterviews with Google Innovation Labs, Indigenous Designs (theprimary supplier for Eileen Fisher), FishPeople (who supply Costcoand Google with gourmet seafood entrees), and many more. For entrepreneurs seeking to pursue world-changing results, orimpact investors looking to align their capital with their values,The Responsible Entrepreneur provides the frameworks tobuild a business and to evaluate and direct investments to createthe greatest benefit for all stakeholders. For anyone who wants to make a difference in the way businessesaffect the world, The Responsible Entrepreneur lays out waysto make that aspiration focused and doable.

Leseprobe

Contents

Foreword

Introduction

A Method to Manage the Madness

Primary Characteristics of the New Entrepreneur

Reimagining the World of Entrepreneurship

Leveraging Entrepreneurship to Accelerate Change

Entrepreneurship Is Everyone’s Birthright

Responsible Entrepreneurs Rise Above Rugged Individualism

Latent Entrepreneurship Identifiers

The Responsible Entrepreneur Master Plan

Business Is a Preeminent Instrument for Global Change

A Blueprint for Responsible Entrepreneurs to Change the World

Part One: Changing the World Requires Game-Changing Roles

Chapter 1: Modern Archetypes Are Altering the Future

Four Domains for Changing the Game

Four Timeless Leadership Archetypes Evident Everywhere Today

An Archetype Is a Mantle You Consciously Take Up

Archetypal Leadership and the Birth of a Nation

Accessing an Archetype Gives You More Choices and Power

Chapter 2: Four Game-Changing Entrepreneurial Roles

The Four Entrepreneurial Roles Do Different Work

Responsible Entrepreneurs Take on American Society and Social Equity

Four Big Promises

Taking on a Game-Changing Role Matters

Part Two: The Secret Structure Behind the Approach of Four Iconic Entrepreneurs

Chapter 3: Steve Jobs and the Role of the Realization Entrepreneur

Build a Platform to Make a Difference

Essence of the iPad: One Hand Scoopability

Making Life Work Better

Integration and Control: Two Complementary Sides of a Contradictory Personality

Note

Chapter 4: Richard Branson and the Role of the Reconnection Entrepreneur

Selling Your Soul for Good Outcomes

Responsibility Starts Early and Goes on Forever

Defiance Is a Path to Conscience

Note

Chapter 5: Oprah Winfrey and the Role of the Reciprocity Entrepreneur

Oprah Inspired Me During a Major Life Transition

Oprah’s Rallying Cry: Turn Every Wound Into Wisdom

Build a Media Platform That Makes a Better World Apparent

Help Them Hear What They Haven’t Been Ready to Hear

Chapter 6: Larry Page and the Role of the Regenerative Entrepreneur

Regenerative Entrepreneurship and the Founding of Google

Work on Governing Infrastructure to Produce Big Change

Regenerative Entrepreneurs Are Shaped by Up Close and Personal Events

How We Are Educated Fuels How We Intervene in the World

Note

Part Three: Being the Change Requires a Transformative Framework

Chapter 7: Disrupting Industries

The Four Pillars of the Realization Entrepreneur

Shadow: Insensitivity

Note

Chapter 8: Realization Entrepreneurs

Sarah Slaughter: Changing the Building Industry and Academic Research Methods

Shadow: Insensitivity

Indigenous Designs: Changing the Fashion and Textile Manufacturing Industries

Chapter 9: Upending Social Systems

The Four Pillars of the Reconnection Entrepreneur

Shadow: Projection or Hypersensitivity

Note

Chapter 10: Reconnection Entrepreneurs

Cheryl Contee: Revealing Questions Can Change Social Systems

Shadow: Projection or Hypersensitivity

Kipp Baratoff: Uniting the Strange Bedfellows of Commerce and Conscience

Chapter 11: Shifting Paradigms and Beliefs

Reciprocity Is About Wholes, Not Parts

The Reciprocity Archetype Role Carries Bigger Risks—And Rewards

The Reciprocity Entrepreneur Is a Discerning Storyteller

The Four Pillars of the Reciprocity Entrepreneur

From Pattern Following to Pattern Generating

Camaraderie with Nature

Shadow: Isolation

Note

Chapter 12: Reciprocity Entrepreneurs

Michiel Bakker: Shifting Cultural Paradigms and Beliefs

Annalie Killian: Paradigm Change in Post-Apartheid South Africa

Chapter 13: Revitalizing Founding Agreements

Regenerative Entrepreneurs Unify Us Around Uplifting Purposes and Principles

The Four Pillars of the Regenerative Entrepreneur

Shadow: Aloofness

Note

Chapter 14: Regenerative Entrepreneurs

Jay Coen Gilbert: Evolving the Idea of Incorporation

Shainoor Khoja: Rebuilding a War-Torn Nation

Part Four: The Game of Changing the Game: Using Domains, Archetypes, and Communities of Practice to Foster Change

Chapter 15: The System of Archetypes at Work

Find a Teaching and a Teacher

Found a Business to Change a World

Regenesis Works in All Four Domains

Use Archetypes to Anchor Great Aims

Chapter 16: Time to Walk Your Talk

Prerequisite 1: Magnetic Pull

Prerequisite 2: You Have No Other Choice

Prerequisite 3: The Right Domain and Archetype for the Desired Change

Prerequisite 4: Your “Change the World” Roadmap

Acknowledgments

About the Author

More from Wiley

Index

End User License Agreement

List of Illustrations

Figure 2.1 Hierarchy of Entrepreneurial Roles

Figure P3.1 Generic Tetrad

Figure 7.1 Realization Tetrad

Figure 9.1 Reconnection Tetrad

Figure 11.1 Reconnection Tetrad

Figure 13.1 Regenerative Tetrad

Figure 13.2 Hierarchy of Goals

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Guide

Cover

Table of Contents

Begin Reading

Praise for The Responsible Entrepreneur

“The Responsible Entrepreneur is an inspiring book that tells us how to be the kind of entrepreneur that the world needs today. Carol Sanford tells vivid, compelling stories of what it means to be a successful businessperson and at the same time fundamentally change the world for the better. If every entrepreneur, aspiring entrepreneur, and entrepreneurship educator read this book, the world couldn’t help but be a better place!”

—Pamela Hinds, associate professor, Department of Management Science and Engineering, Stanford University

“Several decades ago, Peter Drucker declared that we were entering the Entrepreneurial Society. Carol Sanford’s book spells out in concrete terms what it will take to make that a life-enhancing reality with responsible entrepreneurs who, instead of working the system or even the system, industries and society itself.”