Visibility 4 E-Book

Dannella Burnett

• Herausgeber: WS
• Kategorie: Geisteswissenschaft
• Serie: Visibility
• Sprache: Englisch

Seitenzahl: 177

Veröffentlichungsjahr: 2024

Beschreibung

"VISIBILITY: Success Stories from Elite Leaders Making An IMPACT from the Stage" is a collaborative book featuring contributions from successful thought leaders in various industries. The book provides a unique perspective on the importance of visibility and offers insights and strategies for building a strong personal brand. Each chapter provides practical advice on increasing visibility through different channels, including digital marketing, speaking engagements, events, and media appearances. The contributors share their personal stories and experiences, providing readers with valuable insights and lessons learned from their own journeys to success. "VISIBILITY" is a comprehensive guide for speakers, business owners, experts, and coaches seeking to establish themselves as credible authorities in their industry and build a successful personal brand. The book offers a diverse range of perspectives and strategies, making it a valuable resource for anyone looking to increase their visibility and achieve greater success. - Dannella Burnett, Founder SpeakerGigs.com 

Contributing Authors: Dannella Burnett, Diann Alexander, Mark Allen, Ann Bennett, Earlene Coats, Mona Das, Tim Faris, Katie L. Friedman, LDO, Dr. Nicholas Harvey, Caroline Kohn, LL.B., RPC, MPCP, Jeff Marr, Lori McDowell, PhD, Cecil Mcintosh, Dr. Sree Meleth, Nancy Michieli, Drocella Mugorewera, Cathy Otten,  RN, BSN, Ann Rolle, Natalie Runoff, Arlene Stearns, Kimberly Weitkamp, Shaye Woodward

Leseprobe

Published by Hybrid Global Publishing 333 E 14th Street #3C New York, NY 10003

Copyright © 2024 by Dannella Burnett

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without the written permission of the Publisher, except where permitted by law.

Manufactured in the United States of America, or in the United Kingdom when distributed elsewhere.

Burnett, Dannella.Visibility 4

ISBN: 978-1-961757-79-0 eBook: 978-1-961757-80-6

Cover design by: Jonathan Pleska Copyediting by: Claudia Volkman Proofreading: Sue Toth Interior design by: Suba Murugan

speakergigs.com

CONTENTS

Foreword | Justin Guarini and Kim Walsh Phillips

Maximizing Visibility for Impact and Income | Dannella Burnett

Three Fear-Busting Confidence Skills for Onstage Visibility | Diann Alexander

From Drifting Apart to Growing Together: Embracing Non-Traditional Love | Mark Allen

Breaking the Rules and Building a Business You Love | Ann Bennett

Unveiled Faith: The Hidden Power of Visibility | Earlene Coats

Breaking Free: Shaking Off the Life Others Have Envisioned for You and Finding Your Authentic Self | Mona Das

Relationships Are All We Got | Tim Faris

Seeing Your Audience from a Visionary Mindset and Perspective | Katie L. Friedman, LDO

Visible and Valued: What Your Employees Really Want from You | Dr. Nicholas Harvey

Love Among the Ruins—Peace of Mind and Happiness Are Our Birthright | Caroline Kohn, LL.B., RPC, MPCP

Success Leaves Clues | Jeff Marr

From Dimmed to Dazzling: Embracing the Power of Your Authentic Self | Lori McDowell, PhD

Five Steps to Relief from Overwhelm | Cecil Mcintosh

Integrity, Honesty, Visibility | Dr. Sree Meleth

Are You Too Smart for Your Own Success? | Nancy Michieli

Visibility IN Action: Be Seen, Be Heard, Be the Change, Lead the Change | Drocella Mugorewera

Take Charge of Your Healthcare: Three Roadblocks to Overcome for Safer Care! | Cathy Otten, RN, BSN

Is Your Weight Keeping You Invisible? | Ann Rolle

The Secret Sauce for Modern CEOs: Combining Post-Soviet Grit with Michelin-Star Precision for Business Excellence | Natalie Runoff

$avvy Style: Your Shortcut to Success | Arlene Stearns

Messaging Is Your Marketing—Claim Your Authentic Self for Better Clients | Kimberly Weitkamp

The Comeback—Reclaiming Your Sassy Spirit | Shaye Woodward

FOREWORD

One speech can change everything.

That simple truth is at the heart of Visibility, a book masterfully brought together by Dannella Burnett. In these pages, you will meet extraordinary voices who have harnessed the power of public speaking to transform their lives, their businesses, and the lives of countless others. This book isn’t just a collection of strategies or tips; it’s a roadmap to a new way of thinking about the spoken word—a way that’s deeply rooted in impact, influence, and legacy.

As we reflect on our own speaking journeys, the idea that “one speech can change everything” is a sentiment that hits close to home. We, too, began with just a dream. There were no sold-out arenas or international flights on our calendars in the early days like there are today. In fact, there were barely any calendar events at all—just small rooms, a handful of eager listeners, and a burning desire to share our messages with the world. But that’s the beauty of mastering the stage: no matter where you begin, the journey has the potential to create life-altering impact.

When we first connected with Dannella, it was clear that her vision aligned with ours. She understood that speaking isn’t about perfection; it’s about connection. It’s about using your voice, no matter how polished or raw, to inspire, educate, and move people to action. Her passion for helping others step into their power as speakers is the driving force behind this book, and it’s an honor to be a part of that mission.

The speakers you’ll meet in these pages—whether they started in humble settings like libraries or church basements or have already graced prestigious stages—share something crucial: They have all dared to take the leap. They’ve faced the fear of judgment, failure, and not knowing what might come next. And in doing so, they’ve reaped the rewards that only come from stepping into the spotlight with courage and conviction.

Just look at Tony Robbins, one of the most recognizable names in the speaking world today. He didn’t start by addressing stadiums of fifty thousand people. No, he began with small workshops, speaking to groups of five to ten. Over time, his ability to connect, inspire, and grow in front of his audience turned him into a household name. His story, like so many others in this book, illustrates the truth that success on the stage starts with showing up, no matter where you’re starting from.

Or think of Malala Yousafzai, who risked her life to speak out for equal rights in the face of danger. Her courage to tell her story didn’t just change her own life; it changed the world. Through her words, she’s inspired millions, won the Nobel Peace Prize, and remains a symbol of resilience and hope for girls across the globe.

The journey to becoming an in-demand speaker isn’t paved with instant success. It’s a process of discovery, a refining of your message, and a commitment to your craft. Like Olympians who hone their skills in the early morning hours, we as speakers have the unique privilege of honing our craft in front of an audience. With every talk, we grow, we learn, and we make an impact—no matter where we are on the path.

Voices like our own clients at the Elite Speakers Network—Ayo Haynes, who launched a successful coaching business by leveraging her personal story of motherhood through open adoption, and Howard Globus, whose speaking generated more than eighteen thousand dollars a month in recurring revenue for his cybersecurity business. These are real people who didn’t start out as polished speakers, but through dedication and passion found their voice—and ultimately their success—on the stage.

Here’s the exciting part: The speaking journey you’re about to embark on, or perhaps the one you’re already navigating, can be even more impactful than you realize. Speaking is a learnable skill. No one is born a great speaker. It’s something you cultivate over time, step by step. The good news is that you don’t need to be perfect to be powerful. In fact, some of the most successful speakers in the world started out feeling scared, unsure, and maybe even a little lost.

Both of us have been there. Kim remembers the sheer terror of making her first offer from the stage. Her stomach churned; her mind raced with doubts. She had seen the polished presentations of others, and the fear of failure felt almost paralyzing. Yet, by stepping through the fear, she discovered the incredible results that come from pushing forward, even when you don’t feel ready.

Justin has had similar moments. While building his own speaking business, he was often terrified that no one would buy his course or that his message wouldn’t land. The path wasn’t easy, but it was worth it. Today, both of us are grateful for the courage we mustered in those early days, because it has led to the lives we now live—filled with impact, influence, and yes, financial success.

That’s the message we want to leave you with as you dive into this book. You don’t have to feel ready. You don’t need to wait until everything is perfect. You just need to show up, right where you are, with the willingness to learn, grow, and push through the fear. The rest will come.

As you read through the powerful stories and lessons shared in Visibility, know that you are not alone on this journey. You have a community of fellow speakers, dreamers, and doers who have walked this path before you and are cheering you on every step of the way. Let this book be your guide, your inspiration, and your reminder that one speech truly can change everything.

And Dannella Burnett, thank you for being a beacon of support and encouragement for so many aspiring speakers. Your vision for this book is a gift to all of us, and we are honored to contribute to this incredible work.

Here’s to stepping into the spotlight, sharing your story, and making the world a better place—one speech at a time.

With gratitude and excitement,

Justin Guarini and Kim Walsh Phillips

Kim Walsh Phillips is the founder and CEO of Powerful Professionals, a business coaching and education company. She went from 32 clients to over 11,000 in less than a year, making this one of the fastest growing companies in America and was recently named #475 in the Inc 5000.

Named “a must to read by those in business” by Forbes magazine, she is the bestselling author of multiple books, including The Shift: Scale Your Business and Multiply Your Wealth without Sacrificing You, The Ultimate Guide to Instagram for Business, and The No B. S. Guide to Direct Response Social Media Marketing, co-authored with Dan Kennedy. She co-hosts one of the top running business podcasts with American Idol Season One Alumni and twenty-year entertainment veteran Justin Guarini and has been featured on BRAVO’s Below Deck. She’s the behind-the-scenes secret weapon of some of the biggest names in business, including Kevin O’Leary from Shark Tank, Dan Kennedy, Profit First author Mike Michalowicz, Harley-Davidson, Hilton Hotels, and High Point University. Kim has spoken on stages around the world, including Dubai, Moscow, London, and across the US. She resides just outside of Atlanta, GA where you can find her DJ-ing her daughters’ softball games and is fueled by faith, love, laughter, Titos, and a lot of Starbucks.

Justin Guarini’s illustrious career spans nearly thirty years, making him a true icon in the entertainment industry. From captivating thirty million viewers each week on the groundbreaking first season of American Idol to starring in seven Broadway productions, as well as his beloved performance as the character “Lil’ Sweet” in the award-winning Dr. Pepper commercial campaign, Justin’s talent and charisma have left an indelible mark, bringing joy to millions across America. Beyond his onstage and on-screen success, Justin is a sought-after mentor and coach, dedicated to helping performers, entertainers, and entrepreneurs achieve their dreams through the Elite Speakers Network program (in partnership with Kim Walsh Phillips). His 1-on-1 and small group coaching sessions have helped high achievers and six- to seven-figure business owners enhance their storytelling skills, increase sales, and deliver exceptional service. As a keynote speaker, Justin inspires audiences across America, sharing the secrets of confidence, empowerment, and commanding stage presence. He has spoken for and been endorsed by some of the biggest brands in the industry like Oprah, Good Morning America, The Magnetic Marketing SuperConference, The Today Show, and the Kennedy Center. As a versatile emcee, Justin has hosted in-studio talk shows and live nationally broadcast red-carpet events for the Emmys, Tonys, and Grammys, showcasing his exceptional ability to connect with audiences. Justin prides himself on delivering a diverse, memorable, and outstanding entertainment experience. His unparalleled expertise and celebrity status make him a true authority in his field, dedicated to helping others achieve their highest potential.

MAXIMIZING VISIBILITY FOR IMPACT AND INCOME

DANNELLA BURNETT

Visibility is more than just being seen. It’s about being seen by the right people, in the right way, at the right time. In today’s fast-paced, information-saturated world, getting noticed isn’t the challenge; the challenge is making sure the attention you attract leads to meaningful connections, expanded opportunities, and increased income. Speakers must focus on the clarity of their message, knowing their ideal audience, and strategically leveraging visibility opportunities that amplify both their impact and income.

The Importance of a Clear Message

At the core of every successful visibility strategy is one critical factor: clarity. Clarity in your message is the foundation that supports everything else. Without it, even the best visibility strategies can fall flat.

A clear message is the concise and specific articulation of what you do, who you serve, and the value you offer. It should be easy to understand, memorable, and, most importantly, it should resonate deeply with your ideal audience. Many entrepreneurs, speakers, and business owners make the mistake of trying to speak to everyone. As a result, their message becomes diluted and ineffective. When you lack clarity in your messaging, it becomes harder for people to understand why they should care about you or your work.

A clear message positions you as an expert in your field. It allows you to stand out from the crowd, making it easier for people to understand how you can help them. It builds trust and credibility, both of which are essential for generating income and impact. When you communicate your value clearly, people are more likely to trust you, hire you, or buy from you because they feel confident that you can solve their problem.

Consider your message as a lighthouse guiding ships safely to shore. If your light is dim or constantly shifting directions, ships will pass by without noticing or may even crash. However, if your light is bright and steady, the right ships will find their way to you. That’s the power of a clear message.

Knowing Your Ideal Audience

Once you have clarity in your message, the next critical step is identifying your ideal audience. Knowing who your message is for is essential to gaining visibility that matters. Visibility without purpose can be a wasted effort. Not all exposure leads to growth. You can spend hours, even days, speaking to the wrong people and see little to no return on your time and energy.

Your ideal audience is the specific group of people who are most likely to benefit from your message, products, or services. They are the people who share a need, problem, or desire that you can address. These individuals will resonate with your message because it speaks directly to their pain points, aspirations, and values.

To identify your ideal audience, ask yourself these questions:

•Who can benefit the most from what I offer?

•What specific problem am I solving for them?

•What are their biggest challenges or goals?

•Where do they spend their time (online or offline)?

•What stage of life or business are they in?

Knowing the answers to these questions helps you avoid the scattershot approach of trying to speak to everyone. It allows you to tailor your messaging and visibility efforts to reach those who are most likely to engage with you and convert into clients, customers, or partners.

When you know your audience intimately, you can craft your message in a way that speaks directly to their needs. This connection is what creates loyalty and long-term relationships. It’s the difference between someone hearing your message and feeling indifferent versus hearing your message and feeling like you are speaking directly to them.

A well-defined audience also helps you choose the best platforms for visibility. For example, if your audience consists of corporate executives, LinkedIn may be a better platform than Instagram. On the other hand, if you’re targeting young creatives, visual platforms like Instagram or TikTok might be more effective.

Visibility: Amplifying Impact and Income

Once you have a clear message and a deep understanding of your ideal audience, visibility becomes the vehicle that amplifies both your impact and income. Strategic visibility means showing up where your audience already is, delivering value, and positioning yourself as a go-to authority in your niche.

Visibility isn’t just about the quantity of exposure but the quality of that exposure. Being visible in front of the right audience can change the trajectory of your business and personal brand. There are numerous visibility opportunities that can be leveraged to build your presence, including live and virtual stages, podcasts, summits, conferences, TV, radio, and even hosting your own events.

1. Live and Virtual Stages

Speaking on stages, whether in person or online, is one of the most powerful visibility tools. It allows you to share your expertise with an audience in real time, creating an immediate connection and authority. Live events are great for building personal rapport, but virtual stages have opened up the possibility to reach a global audience from the comfort of your own space.

When selecting live or virtual stages, consider where your ideal audience will be. Industry-specific conferences, niche workshops, or summits related to your field of expertise can be excellent places to showcase your knowledge. The key is to be selective and intentional about the stages you choose, ensuring they align with your audience and message.

2. Podcasts

Podcasts have surged in popularity as a medium for sharing information and stories. They offer a unique opportunity to reach your audience in a more personal, intimate way. By being a guest on podcasts that align with your message and audience, you can tap into existing listener bases and share your insights in a conversational format. Podcast listeners tend to be highly engaged, making them more likely to follow up on calls to action such as visiting your website, purchasing a product, or joining your mailing list.

The beauty of podcasts is that they are evergreen content. Once an episode is published, it lives online indefinitely, allowing new listeners to discover you long after the initial release.

3. Summits and Conferences

Participating in or hosting a summit or conference is another excellent way to expand your visibility. These events typically bring together thought leaders and professionals within a particular industry or niche. By positioning yourself as a speaker or panelist, you can share your expertise with a large, targeted audience and network with other influencers and potential collaborators.

Online summits, in particular, have become increasingly popular and allow for global reach without the cost or travel associated with in-person events. Hosting your own summit or event can also position you as a leader in your field, further solidifying your authority and expanding your network.

4. Television and Radio

Television and radio, though more traditional, are still powerful tools for building visibility, especially when targeting specific demographics that consume media in this way. Local news segments, talk shows, and industry-specific radio programs can offer substantial credibility and provide a platform for reaching new audiences. These media appearances can also be repurposed across your digital platforms, giving them additional longevity.

5. Hosting Your Own Events

Creating and hosting your own events, whether workshops, webinars, or retreats, offers the ultimate control over your message and the audience you attract. Hosting events allows you to curate the entire experience, from the content you deliver to the people you invite. It positions you as a leader and creates an opportunity for direct interaction with your audience, which can build deeper relationships and trust.

Hosting your own events also opens doors to monetization opportunities, from ticket sales to upselling services or products. It’s a strategy that not only amplifies your impact but can also create significant income.

Maximizing Visibility to Grow Impact and Income

Visibility, when done correctly, is more than just a marketing strategy. It is a tool for growth, both personally and professionally. To maximize the impact of your visibility efforts, consistency is key. Show up regularly on the platforms that matter to your audience, engage with them authentically, and deliver value each time. The more your audience sees you providing value, the more they will trust you and the more likely they are to invest in what you have to offer.

Visibility also increases your authority in your industry. When you consistently show up in spaces where your audience already is, you begin to be seen as an expert or thought leader. This positioning leads to more opportunities—from speaking engagements to collaborations, partnerships, and increased income streams.

Visibility, when approached with a clear message and a well-defined audience, has the potential to transform your business and personal brand. It is the catalyst that takes your expertise and amplifies it in a way that reaches the people who need it most. By leveraging visibility opportunities such as live and virtual stages, podcasts, summits, TV, radio, and hosting your own events, you can position yourself for long-term success. The key is to be intentional and strategic in how you show up, ensuring that every visibility effort aligns with your message, audience, and ultimate goals. The result? Greater impact, stronger connections, and a significant boost to your income.

Dannella Burnett is the owner of Encore Elite Events and Speakers Need To Speak. As seen in Entrepreneur.com Magazine, USA Today, LA Tribune, and on hundreds of stages around the world, Dannella has grown her own seven-figure business through speaking, events, and publicity and helps her clients do the same. Through her connections, millions of dollars have been generated and tens of thousands of lives impacted through speaking and live events!

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THREE FEAR-BUSTING CONFIDENCE SKILLS FOR ONSTAGE VISIBILITY

DIANN ALEXANDER

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