101 Easy Ways to Promote Your Company E-Book

Kimberly Palmer

• Herausgeber: DAMIEN R HARRISON publishing
• Kategorie: Fachliteratur
• Sprache: Englisch

Veröffentlichungsjahr: 2025

Beschreibung

Learn a tried-and-true, simple method to bring out your inner storyteller! 
Do you find it difficult to establish a personal connection with your clients? 
In a market that is highly competitive, do you want to stand out? 
Or would you like to advance in your sales profession more quickly? 
You may learn how to tell compelling stories that are effective in sales with this 101 simple steps! 
Simple and powerful narrative techniques that will revolutionize your sales game—no nonsense or filler. 
Thousands of experts at leading organizations like Google, Oracle, and Visa have gained more business by using the same strategies you are about to discover. 
The techniques in this book are straightforward, real, and efficient. 
This book is your go-to resource for maximizing your storytelling potential and improving your sales abilities, regardless of your role—consultant, sales professional, or business owner.
Expectations for this book: 

This comprehensive guide to everyday business storytelling will teach you how to: ✓ Transform any moment—even the most dull one—into an engaging narrative ✓ Discover, create, and tell the five basic story kinds that will work best. Gain the courage to tell a tale at any time. Authentically and organically include stories into any sales interaction. Include storytelling in all of your communications. 
You will benefit from these storytelling strategies and approaches in the following ways: ✓ Make a lasting impression ✓ Become your clients' most trusted advisor ✓ Explain the value you bring to the table ✓ Get over any sales resistance ✓ Encourage, uplift, and have a positive impact on everyone in your vicinity. 
The book provides helpful guidance on using stories to impress your clients, and it is jam-packed with exercises and real-world business storytelling examples. 
Are you prepared to discover how powerful storytelling can be? 
I can tell you with confidence that anyone can become a great storyteller because I have guided thousands of individuals. You're capable of telling incredible tales. 
You can develop into an amazing storyteller with practice, the correct methods, and a growth attitude. 
 

Leseprobe

101 Easy Ways to Promote Your Company

Building a Solid Foundation for Sustainable Growth

BY

Kimberly Palmer

Table of Contents

101 Product Promotion Strategies

Remarks of Thanks

CHAPTER:01

First steps

Quick outcomes with this book

In order to begin, what information is necessary?

Just how much time should you set out for advertising?

In order to stay in business, how much money do you need?

Being unique is significant for what reasons?

What is the recommended budget for advertising?

Would you rather discover new consumers or hold on to the ones you already have?

Is "small business syndrome" a problem for you?

Are you in need of market research, and what exactly is it?

How about some promoting materials?

Would you want to take a break before beginning?

In what ways are you familiar with the operations of your rivals?

When was the last time you had a negative encounter with a marketing campaign?

In business, what constitutes success?

Managing a successful firm requires ten key points.

CHAPTER:02

How distinctive is your company?

CHAPTER:03

Are you maximizing your current customers' experiences?

CHAPTER:04

What is the best way to get free "word-of-mouth" promotion?

CHAPTER:05

Can you handle some unconventional ideas?

CHAPTER:06

How about this: do you push your employees to grow your company?

CHAPTER:07

Is making a purchase from you a breeze?

CHAPTER:08

Is there promotional content that is both intelligent and impactful?

CHAPTER:09

Are you interested in finding ways to use commonplace advertising concepts to benefit your company?

CHAPTER:10

Can people trust your company?

CHAPTER:11

Would you be open to going after new business opportunities?

CHAPTER;12

Consider the customer's perspective, do you?

CHAPTER:13

Is your company advertised wherever it might be?

CHAPTER:14

Here are twenty more simple ways to promote your company.

101 Product Promotion Strategies

Remarks of Thanks

Those who have supported and helped me along the way with this book have my deepest gratitude. I consider my eternal optimism to be my strongest asset. Writing a book is a desire that may easily go unfulfilled without the encouragement and belief of loved ones. To begin, Wendy Bateson, my sister. I don't know of anybody who has ever been more successful than Wendy, but there are various ways to assess success. She is the one that inspired me the most and gave me the will to succeed. Beyond that, my coworkers and business associates from the last two decades. You have all done so much for me, yet I still don't feel like I've gotten anything back. You have my eternal gratitude for it. It is my sincere wish that several people would benefit from the knowledge and stories shared in this book. P.S. I'm sorry I haven't called in a while; life has been hectic.

CHAPTER:01

First steps

There are a variety of motivations behind the purchase or launch of a small company. A person may decide to go into business for oneself for a variety of reasons, including being skilled at what they do and believing they can earn more money that way, wanting to alter their lifestyle, or fulfilling a longtime goal. Retrenchment, redundancy packages, and early retirement payments have made it possible for more individuals to retire before they are emotionally and financially prepared. They are eager to go out on their own, have the necessary funds, and are full of life and energy. They usually lack the necessary expertise to successfully manage their new firm and turn a profit. It takes time to hone the many abilities needed to run a company. Time is of the essence when it comes to developing them. The fact that a large percentage of startups fail in their first few years is something that keeps popping up. The two most common causes, in my opinion, are an inability to attract customers and an inadequate amount of starting cash. The proprietors of these companies put in a lot of time and effort, usually have high-quality goods, and are often totally committed to generating a profit. They have a successful firm, but they are at a loss as to how to attract new consumers and hold on to the ones they already have. In such case, who can you consult for marketing guidance? If you want assistance creating targeted marketing strategies and would want a wealth of ideas for expanding your customer base, a marketing consultant is a great resource. Myself and hundreds of other marketing experts do this all the time. Our typical clientele consists of bigger corporations with the financial wherewithal to retain the services of experts. Having said that, most firms are run by one or two people with little resources. Their own marketing expert is out of their price range. Their time and money are usually limited, and their demands are more pressing. The bright side is that sometimes all it takes to make significant changes to a small firm is a little push in the correct direction. This need was the impetus for me to compose this book. My goal in writing this guidebook was to make it so any company owner or manager could understand it and put it to use right away. The goal of this post was to provide several tried-and-true, easy-to-implement marketing strategies. Reasonable and simple to put into action, they reasonably priced. Neither specialized knowledge nor an inordinate amount of time are prerequisites for implementing the proposed concepts and tactics. Instead of thinking about the future, business owners would rather act now. They would want the ability to act swiftly in the event that business is slow. You may take the initiative in your marketing efforts right now with the help of this book.

I think having the correct mindset is just as crucial as having good marketing ideas when it comes to success. It has been my good fortune to collaborate with many successful company owners. What I see as their defining characteristic is the degree to which they have a common outlook on business and its operations. distinction from companies that seem to be always in trouble. Based on my observations of these very successful company owners, I have given several tips. If this book will assist even one company in overcoming obstacles and achieving success, I would consider it a great accomplishment.

Quick outcomes with this book

In order to get going, you'll have to wade through chapter after chapter of dense material, charts, and trendy terms offered up by most business books. In this case, no. If you're feeling adventurous and want to dive in, go on over to page 27 of the 101 Marketing Ideas section. Start right away with a concept that appeals to you. Depending on your marketing budget and time allocation, implementing a new concept weekly is the most effective approach to generate results quickly. In only one year, if you can put one marketing concept into action every week, you will have launched fifty ideas that have the potential to increase your company's revenue. Please refer to the first part of the book, "What do you need to know to get started?," for more details about the concepts and guiding principles of the basic marketing ideas included inside.on page four. Some of the guiding principles and theories of marketing are laid forth here. There is some repetition of concepts and topics throughout the work. The rationale for this is that highlighting these issues will significantly increase your chances of success. Additionally, almost every page of this book provides actionable marketing advice. Some concepts need some introductory material to fully grasp. not a repetition, but rather me prodding you to pay attention to the point I am attempting to express. In order to further demonstrate the proposed concepts, there are also some example forms provided. These are located in the book's back matter. The "Marketing activity report" stands out among the other crucial types. Simply said, when you begin working on a new concept, you need to fill in the gaps and then update it as results start to come in. After you save them, you'll have a complete picture of your business's advertising efforts. When the time comes to sell your business, this will be a huge help in demonstrating to potential purchasers just how much you have invested in marketing your company.

In order to begin, what information is necessary?

This section of the book is meant to provide you with a general outline of marketing for any kind of company. The answers to numerous frequently asked issues will be provided in a straightforward and easy-to-understand way. Some of the questions addressed and subjects discussed will include: 1. how many hours per week should be devoted to advertising your company; • how much money is best allocated to advertising; Why why knowing your consumers is crucial; • the best approach to advertising your business; • motivational strategies; and • advice on how to manage a company effectively. Whether you've read 101 Marketing Ideas or not, I think you should read this section at some point. The data presented on the following pages will serve as the foundation upon which all of my clients' marketing strategies are based. Building profitable enterprises is undoubtedly aided by it.

Just how much time should you set out for advertising?

You can put into action the majority of the book's marketing suggestions in less half an hour. The first important thing to consider is how much time you have available to invest in advertising and marketing your company. Maybe 30 minutes a month will work for you, or maybe you're very motivated and can spare 30 minutes a day. As long as you consistently put fresh ideas into action, the amount of time you devote is irrelevant. The frequency of the base has to be determined by you. You should make the most of the time you spend promoting your company. It won't make a difference if you attempt to cram it in with all the other things you have to do every day. I think it's best to perform marketing away from your regular workplace, at a quiet place where you won't be interrupted. Take use of this time to plot out your approach; once you get to the workplace, you can put those plans into action. To many company owners, marketing is like filling out paperwork: something you have to do but don't really like. What happens if you skip your homework is common knowledge. You get "the look" from the accountant when you timidly bring the shoebox full of receipts to them at the conclusion of the fiscal year. You hastily leave the office after dropping the package on the accountant's desk. Sooner or later, you'll get a call from the tax man with some "please explain" inquiries, and you'll be required to pay a substantial sum of money. A more drastic outcome—your company going bankrupt—can occur if you do not regularly engage in marketing. The takeaway is straightforward: consistent marketing of your company requires self-discipline and the allocation of reasonable amounts of time.

In order to stay in business, how much money do you need?

This is the first step in every marketing strategy, yet it often goes unnoticed by smaller companies. Determine how much business you really need by asking yourself this question. This inquiry is being asked for two different reasons. The first is to provide you with a goal to strive for every day. You can't have it both ways: knowing how much business you want is essential. The second is that we want to make sure we don't end up with an overwhelming amount of business. Now is the time to sit down and figure out how much money you'll need to pay all of your expenses. Overestimate rather than underestimate and be truthful and practical. In a year, a month, a week, or even a day, you may calculate this number. The majority of our clients pay on a monthly basis, so that's how I like to do things. After you figure out how much money you need to pay all of your expenses, you'll have a good idea of how much money you need to stay in business. It will cost you this much to open the doors daily. Setting a target profit for your company is the next stage. You may now use this as a target when you combine it with your survival figure. Here you may find the precise amount of business that you want. When all of a sudden, everything becomes crystal obvious. It hits you all of a sudden: you need a certain amount of business to stay afloat, and you want to know how much more to turn a profit. While most companies don't bother to find out these goals, the ones that succeed always do. Recalling the following anecdotes pertains to the second issue, producing an excessive amount of business. A gigantic aquarium was being constructed by a friend of mine. The attraction's introduction was a massive affair, with hundreds of millions of dollars spent on attracting opening day visitors. The day turned out to be a complete bust since the oceanarium had not anticipated the large number of visitors. There were a lot of problems, such as long lines, insane crowds, restaurants running out of food, missing children, fainting, and so on. Reestablishing this attraction's credibility was a lengthy process. While the big opening did well financially, it bombed when it came to marketing for the future. People had a bad day, so they urged their friends and relatives not to go to the attraction because it was so bad. Then the masses fled. Cigarette smoking is the subject of another intriguing short tale. An intense advertising campaign from the QUIT line—a number people could call for assistance and help to quit smoking—on television recently inspired a buddy to try to quit smoking. It was all too much, those ads with the blood and gore, and the QUIT line, which seemed to be a great resource for anybody attempting to quit tobacco. My companion decided to leave immediately after seeing the ad.

She smoked one cigarette after quitting for a week, and then she had a breakdown and realized she needed assistance immediately. Everything will be OK when you contact the QUIT number. She dialed the number, waited on hold for 10 minutes, and then a quite unpleasant woman informed her that she couldn't assist at the moment but that someone will be in touch shortly. Someone finally got in touch seven days later to express regret for the holdup and complain that they were overwhelmed by the number of calls they were receiving daily due to the increased advertising. My acquaintance still smokes after giving up attempting to stop at this point. Something important may be gleaned from this. Make sure your company can handle the influx of customers if you decide to ramp up your marketing efforts. Despite everyone's best intentions, very few companies are able to handle an unexpected surge in sales without adjusting some internal processes. Customers that hear about your firm via advertising will be looking on you to fulfill your promises. They may never give you another chance if you fail to make an impression the first time.

Being unique is significant for what reasons?

Envision yourself with a case of the flu and the realization that you must purchase medication. Just picture yourself strolling along the aisles of a grocery store and seeing 10 identical pharmacies side by side. When you need to get flu medication, how do you choose which drugstore to go to? Which factors are most important to you when choosing a restaurant: price, staff friendliness, size, length of time in business, familiarity, or proximity? All the time when we go shopping, these are the kind of questions that pop into our heads. What sets your company apart from the competition is the main question. Why should clients select your firm over the competition if they have a choice between the two? It is up to you to choose the solution. a compelling response to this question. Not long ago, the illustrious Federal Express was having trouble keeping up with the very competitive fascinating realm of shipping. Even though their extensive freight services were essentially identical to those of any other US freight courier, they felt the need to provide a policy or statement outlining the benefits of using their services. Federal Express is the way to go if it absolutely, surely must get there overnight, according to the advertising firm. Everything that followed was a massive advertising push for the new corporate tagline. One of the world's leading freight firms, Federal Express has flourished in recent years. The major reason this phrase was so successful is because it put Federal Express's unique selling point—that you should use them if it truly needs to get there—in front of their many rivals. What this means is that Federal Express is your only option if your shipment really must be at its destination by tomorrow.

Biggest, longest-established, freshest, best, most, guaranteed, perfect, finest, leading, right, highest, and foremost are some of the most effective words to use when trying to come up with a single slogan that will differentiate your business from competitors. When it comes to business, one thing is certain: competition will only become hotter. More vendors will enter the market, all offering essentially the same products to the same consumers. This is why you need to figure out what sets your company apart from the competition and, in the end, what makes it superior.

What is the recommended budget for advertising?

It is not always simple to come up with the capital needed to promote and market a firm. When individuals are struggling, they often cut corners. Now is the moment to ramp up advertising and promotion, but that never occurs in the advertising industry. Companies sometimes have as little as $20 a week to consult with me because of their tight finances. Whatever I say, it always works. How you spend the money is more important than how much money you have. Everything is subjective. A few thousand dollars in annual revenue is likely required for a business with a $20 weekly marketing expenditure. A tens of millions of dollars in annual revenue is required for a corporation with a marketing spend of one million dollars. The amount of money you should invest in advertising your company is a tough one. Typically, a marketing budget should be based on a proportion of total revenue, ranging from 5% to 20%. You would be intending to spend $1,000,000 per year if the percentage you chose was 10% and your annual revenue is $1,000,000 $100,000 annually on marketing and advertising. When making a spending plan, it's smart to consult an accountant or financial counselor, but keep in mind that marketing expenses should be considered fixed, similar to utilities. Nothing will happen to your company unless you make an effort to market it. The pressure to obtain results increases if you wait until you're desperate. A jeweler approached me not long ago about developing a marketing strategy for his business. He has been in business for more than fifteen years without ever investing in advertising. Despite his previous success, this individual has faced rising competition, falling visitor numbers, and unexpected harsh financial times in the last five years. He seemed to have done a lot of introspection to figure out why his firm was failing, and his humility shone through. His biggest wake-up call was the realization that he should have actively promoted his firm from the start. He had assumed that customers would inevitably find him. By the same token, you shouldn't think you have to have a advertising spending many hundred thousand dollars to get a return. With little to no investment, hundreds of small companies have found success with clever advertising. Take stock of your weekly budget, put some money away, and evaluate your advertising possibilities. Put your focus on deciding how to use the money you have rather than worrying about how much of it you have.

If someone is attempting to sell you advertising, don't be shy about telling them how much money you have. Just let them know how much you can spend, and then ask what they can do to advertise your company with that amount. We can work out a bargain for you. They will provide you with an incentive to do business with them if they want your business with sufficient intensity. It is also vital to note that investing in marketing is pointless if you are unable to meet the needs and expectations of your target audience. In order to ensure that they can achieve these expectations, I always advise business owners to carefully examine their company before beginning marketing efforts. The idea of investing in client acquisition if they will only visit your company once before leaving in disgust is moot. A themed restaurant just opened, if my memory serves me well. They did an excellent job promoting the business before it opened, and people were really looking forward to it. People didn't return since, when it did open, the food was terrible and the theme was boring. This company is going out of business soon, in my opinion. They misled customers into thinking they were getting an enjoyable experience when in fact they weren't. Many of the business-generating concepts presented in this book are either free or very inexpensive. Before anything else, double-check that your firm may accomplish its stated goals, and then allocate a certain amount each week to promote it.

Would you rather discover new consumers or hold on to the ones you already have?

Finding new consumers is much more expensive than keeping existing ones, to put it frankly. While exact figures may vary by sector, it is often believed that acquiring new clients is nine times more expensive than retaining current ones. If you want to know the moral of the tale, you should examine your company objectively and ask yourself: 1.Are you reliable and do you provide reasonable prices? 2.How often do your consumers return, or is it more common for them to visit only once? 3.Following a customer's purchase, do you maintain communication with them? 4.Is there a way for consumers to show their loyalty? For businesses that have been around for a while, complacency may be a major issue. Now, more than ever, we must all be astute in order to survive in this very competitive world. Maintaining relationships with current clients is a wise business move. Foster a relationship with them, get them to spend more money with you, and consistently seek their feedback on how to enhance your present service and product offerings. Customers will remain loyal for a long time if you keep in contact with them and provide them something for their loyalty. An incident at a café in Sydney sprang to mind. This coffee establishment has a cup for every regular. These mugs are of high quality and include the person's name written on the side.

On a massive wall, they are all suspended from hooks. They number in the hundreds. Customers that come in often just grab their mugs, bring them to the counter, and type in their name; the computer then automatically pulls up their desired coffee style. There are a lot of frequent sales on mug holders. That is to say, they are treated with the utmost honor and dignity. I am impressed by how well this coffee establishment is doing. The importance of satisfying customers is central to many of the suggestions made here. More money can be waiting for you than you realize.

Is "small business syndrome" a problem for you?

I often see entrepreneurs who claim they lack the resources to engage in the same level of marketing as major firms. "Why not?" I ask. This is something I hear often; I refer to it as the small business syndrome. Large corporations pour vast sums of money into marketing and advertising. To keep their market share, large firms must spend millions on market research and prominent advertising on television, radio, and newspapers. Companies who put out the most effective marketing campaigns and support them with high-quality goods and customer service usually come out on top in a highly competitive industry. In the context of a small firm, how does this differ? Except for the amount of zeros linked to the budget, I don't think there's much of a difference. Why can't you, the owner of a small firm, use the same promotion or marketing strategy that a major corporation uses? Many major companies' customer loyalty programs are excellent examples of this. Most people are familiar with the frequent flyer programs that are provided. by almost every airline in the globe. Flying more with one firm (and its partner airlines) will get you free flights and other perks; that's the main idea behind the system. It seems like this idea might work for any small company, from cafes to car washes. Acknowledge and thank your valued consumers. Your clients have options, and they've picked you, so you should treat them with respect by doing this. Later in the book, we go into further depth about the loyalty program, but there are plenty of other major company concepts that smaller organizations can adopt and implement at a much lower cost. Stop worrying about "small business syndrome" and start capitalizing on the strategies that large companies have already succeeded with. Lots of big companies apply all the concepts presented in this book.

Are you in need of market research, and what exactly is it?

Market research is either dismissed as an expensive luxury reserved for large corporations or, alternatively, as one of those cliches that people use without giving it any thought. A company's marketing arsenal should always include market research. Simply said, market research entails posing a series of straightforward questions to consumers, whether they are current or prospective buyers. Your company's future is shaped by the responses to these questions. Investing in market research is more cost-effective than losing all your money due to a poor choice. Take the hypothetical situation of a bakery owner who is considering a takeout window at the front of their establishment. You may proceed in one of two ways. concerning this. First, you may upgrade your equipment, hire new employees, update your signs, put up some ads, and cross your fingers that people will come rushing in. Even if there are a lot of successful company concepts that follow this pattern, the vast majority of them fail. Alternatively, you may start by doing some preliminary market research. Get some basic questions ready to ask your clients. To illustrate: 1.Does a takeout joint serve your lunchtime needs? 2.How much farther do you need to go? 3.Do you buy there for the convenience or because the cuisine is good? 4.Would you give our takeout a try if we had one? 5.If you could purchase lunch items, what would they be? 6.Would you want us to have any more things that you use frequently? For instance, do you believe we should have magazines, newspapers, etc.? 7.Imagine if we were open later in the day so you could have ready-to-eat supper on the go. Would that work for you? Talking to everyone who could be a consumer is the next logical step. Get on the phone and start calling prospective clients or hire someone to go door-to-door. People are usually more than willing to fill out a survey if you make it clear who you are and what you're looking for and that it would only take a few seconds of their time. To illustrate: Greetings, I am Bob from Bob's Bakery. Could you kindly answer a few concerns I have about our potential bakery takeout business? We are in the early stages of planning our launch. I have run several similar campaigns in the past, and the results have always been jaw-dropping. When people experience significant since you have made an effort to inquire about their thoughts and feelings, and most crucially, you will get helpful information on the actual desires of the market, as opposed to your subjective perceptions of those desires.

After the surveys are finished, you'll have to figure out what the results mean. Finding trends and majority replies is essential. There may be an issue if 99% of those who responded indicated they had been buying their lunch from "Tom's Takeaway" for a century and absolutely enjoy it. You could have a winner on your hands if they mentioned using "Tom's Takeaway" due to its proximity, but complained about the terrible food and unfriendly service. The "mystery shopper" is another popular method employed in market research. In order to gauge the quality of your service, you might use this strategy: having a third party purchase anything from your store. This is something that several well-established businesses provide. Like any kind of market research, the'mystery shopper' studies that our firm often conducts usually provide intriguing findings. Your company's presentation, service speed, technical expertise, phone manner, price, and responsiveness to customer inquiries are all factors that will be considered. This kind of advertising was just executed for a limousine service by me not long ago. They requested that I contact six of their key rivals in the limousine industry to get quotes and details about wedding limo services. I was astounded at the outcomes. Even though they were already aware of two issues—confusing pricing and a lack of a brochure to send out—the poll results highlighted how urgent it was that they resolve them. They had the greatest customer service overall. All six of their rivals were far poorer. None of the six followed through on their pledge to distribute brochures. No one from the competition even cared enough to call back. My recommendation after the study was straightforward: if they sent out a brochure and called again, they would have a 90% better chance of winning the contract. An easy way to do market research is to inquire as to the source of word-of-mouth advertising. You can see whether your marketing budget is making an impact using this. Later in the book, we go into further depth on the subject of word-of-mouth recommendations, which I hope contribute significantly to your company. One typical issue with organizations doing market research is their tendency to disregard results that they find unsatisfactory. It is only fair to listen to the findings and act upon them if you are sincere enough to invest in market research. To keep your company afloat, you must be well-versed in the wants and requirements of both your present and future clientele. Continuous market research that routinely examines many facets of your company is essential. Again, out of all the businesses I've worked with, the most successful ones consistently poll everyone from customers to employees to rivals in an effort to gauge market sentiment. The data they gather helps them shape their company's future and provide better service to its customers.