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- Herausgeber: Stefano Calicchio
- Kategorie: Fachliteratur
- Sprache: Englisch
- Veröffentlichungsjahr: 2020
Welcome to Artist 2.0, the practical manual that explains how to promote and sell your artworks through the web. Inside this guide you will discover fundamental information to develop your artistic career.
You will learn all the main strategies to gain visibility.
You will discover:
- how to place advertisements about your work.
- How to get articles and reviews on your account.
- How to contact and manage critics and journalists through the web.
- How to receive written recommendations from your clients in order to publish them online.
- How to report your works in the main search engines.
- How to sponsor your artistic activity online.
- How to write and publish artistic press releases online.
- How to resell on the internet the rights of use of your works...
And much more!
Stop wasting time and develop your art career NOW with all the information you need to get the attention of your customers and the feedback in the sales of your artwork.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
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Stefano Calicchio
ARTIST 2.0
Indice dei contenuti
Introduction
What online art marketing is for
Build your marketing plan
A short test to get started
How to do business with your art
What you will learn from Artist 2.0
Build your online space
How to report your site to the main search engines
Leverage online forums
How to organize an art exhibition thanks to the web
Preparing art marketing materials
Promote yourself through artistic reviews on line
How to obtain visibility through sponsorships
The Press Office for artists
Writing and publishing press releases online
Build a good press kit
How to write an artistic curriculum vitae
Create link circuits for your artistic activity
Exploiting the power of social networks
The marketing tools of citizen journalism
How to create an online art conference
Take advantage of testimonials from satisfied clients
Take advantage of the media setting agenda in your favour
How to take advantage of viral marketing
Promote your art with Yahoo Answers
How to contact art critics on the web
Take advantage of email marketing to promote your work
Promote yourself with Pay Per Click
Conclusion
Any violation will be prosecuted in accordance with the law.
Stefano Calicchio may grant, against payment, permission to reproduce a portion not exceeding one fifteenth of this volume. Requests must be sent to the following e-mail address: [email protected]
Copyright information
Author: Stefano Calicchio
Copyright: © Standard License - All rights to the work are reserved.
Introduction
Welcome to Artista 2.0, the first practical handbook that explains how to promote and sell your artworks through the web.
The Internet has opened up a huge range of possibilities for emerging artists. In an era dominated by websites and social networking services, information travels at the speed of light from one continent to another, without interruption of time or space.
All this can be an extraordinary incentive to your artistic activity, because today (for the first time in history) it becomes possible for you to get around the physical and budgetary obstacles that normally strongly limit an artist's activity at the beginning of his or her career.
But all this is only true if you know how to do it and know the most suitable tools to promote yourself successfully on the web, to finally give your works the visibility they deserve.
In fact, if you do not have large budgets to invest or springboards through the right knowledge in the field, the pure truth is that at the end of your artistic work a second activity awaits you: that of promotion. What's more, it is certainly just as hard and demanding as artistic creation.
We are therefore talking about effectively designing the marketing of yourself and your art.
Get ready for a long journey, full of discoveries and practical tips. You will be taken by the hand and accompanied in the world of artistic promotion on the web, the only one able to guarantee a real return of image even if you are at the beginning of your activity.
In this manual you will learn how to set up a proper art marketing plan (finding out why without it all your art promotion efforts will be in vain).
We will also see what are the main tools you can use to obtain an immediate return in terms of interest and presence in the main online communication platforms.
You will also discover how you can easily and free of charge create your first online shop window, thus obtaining a point of reference to which to direct people who will gradually become interested in your business.
But we will also cross the most remote boundaries of online cultural marketing, revealing the secrets of art promotion within social networks and viral marketing that can be unleashed on the world wide web.
Bringing such a methodology to light to make it simple and accessible in a practical way to anyone, has taken me many years of dedication and study. If you have purchased this book you have the opportunity to greatly shorten your learning time in the field of art marketing, gaining from the experience I have already accumulated over time in this particular field of study.
But above all, I am sure that this incredible journey will not fail to fascinate you as much as it has already fascinated me over time.
I can only leave you to discover the information contained in the following pages, wishing you a good reading and a successful artistic career.
