Better Packaging Better World E-Book

Assunta Camilo

• Herausgeber: Instituto de Embalagens LTDA
• Kategorie: Geisteswissenschaft
• Serie: Better Packaging Better World
• Sprache: Englisch

Seitenzahl: 655

Veröffentlichungsjahr: 2024

Beschreibung

The bilingual collection Embalagem Melhor, Mundo Melhor – Better Packaging, Better World - which already has twelve books - was born from the idea of covering all areas of knowledge involved in the development of packaging, from its conception to its arrival at the point of sale. It is also the result of the Instituto de Embalagens' belief: Better Packaging, Better World, which is its raison d'être, in the area of packaging teaching and research. More than 17,000 professionals have already been trained with the books in the collection. The third edition, revised and updated, brings together the entire packaging system, from concepts to final disposal, including market, design, trends, innovations, materials, processes, equipment and the delicate issue of sustainability. Divided into six units, this book brings new chapters, such as packaging for organic products, packaging for e-commerce, polyester films, structures for flexible packaging, types of flexible packaging, lids, seals and accessories, steel closures, carton packaging, stretch and shrink films, coatings and barrier varnishes, paints, varnishes and adhesives for flexible packaging, inks, varnishes and adhesives for paper and paperboard packaging, color pattern control, testing for packaging, variable weight products and labeling machines. The quality and availability of the authors, who are experienced professionals, fully active in the industry, constitute a differential of the book, which approaches, in a simple and accessible way, the universe of the packaging industry for packaging converters and consumer products industries. A book such as this was only possible thanks to the expertise of the authors and the fact that they understood the high purpose of the mission to educate and share knowledge for the development of better packaging for a better world. The new book will also have an e-book version: Portuguese and English. All the books in the collection are available on the same website platform, which is the collection's channel: www.betterpackagingbetterworld.com. With the commitment of disseminating knowledge and growth of the packaging sector, the Instituto de Embalagens is spreading its belief: Better Packaging, Better World. Assunta Napolitano Camilo Instituto de Embalagens Director

Leseprobe

INSTITUTO DE EMBALAGENS LTDA.

Calçada dos Tagetes, 23

06453-043 – Barueri - SP – Brasil

www.institutodeembalagens.com.br

Better Packaging, Better World

Barueri - São Paulo: Instituto de Embalagens, 2023.

ISBN: 978-85-61409-20-3

Project: FuturePack Consultoria de Embalagens

Printing: Printlaser

Certificated by FSC: C057341

General Direction: Assunta Napolitano Camilo

Coordination: Simone Ruiz

Research: FuturePack Consultoria de Embalagens

Text Editing: Margaret Hayasaki

Translation: Patricia Marcondes and others

Revision: Patricia Marcondes and ZEMO

Publishing and Graphic Design: Ana Claudia Martins

Artistic Direction: Edenilson Santos - FuturePack Consultoria de Embalagens

Cover: Edenilson Santos - FuturePack Consultoria de Embalagens

Photos: Bianca Pinheiro e Diego Rodarte (Cover)

International Cataloging Data in Publication (CIP)(Brazilian Book Chamber - Brazil

Better Packaging Better World / [coordenação geral] Assunta Camilo. -- 3. ed. -- Barueri, SP : Instituto de Embalagens, 2023.

Vários colaboradores.

ISBN: 978-85-61409-20-3

1. Embalagens 2. Embalagens - Design 3. Embalagens - Indústria - Inovações tecnológicas 4. Design (Projetos) 5. Sustentabilidade I. Camilo, Assunta II Título: Better Packaging Better World.

23-186069

CDD-688.8

Indexes for Systematic Cataloging:

1. Embalagens : Design sustentável 688.8

Aline Graziele Benitez - Bibliotecária - CRB-1/3129

Impression: 500 copies

Year: 2023

Execution: Instituto de Embalagens. All rights reserved.

The content of the texts is the responsibility of their authors and does not necessarily reflect the opinion of the Packaging Institute.

All images in this work are intended to illustrate the concepts presented, mostly the responsibility of each author or collaborator.

Image credits are located next to the Bibliographic References.

FuturePack, responsible for the graphic design of this work, provided its photographic and packaging collection to assist in the illustration and didactics of its content, composed of photos from points of sale, fairs, and packages purchased in markets worldwide.

ABOUT THE BOOK

The bilingual collection Better Packaging Better World – Better Packaging Better World - which already has twelve books - was born from the idea of covering all areas of knowledge involved in the development of packaging, from its conception to its arrival at the point of sale. It is also the result of the Instituto de Embalagens' belief: Better Packaging, Better World, which is its raison d'être, in the area of packaging teaching and research. More than 17,000 professionals have already been trained with the books in the collection.

The third edition, revised and updated, brings together the entire packaging system, from concepts to final disposal, including market, design, trends, innovations, materials, processes, equipment and the delicate issue of sustainability. Divided into six units, this book brings new chapters, such as packaging for organic products, packaging for e-commerce, polyester films, structures for flexible packaging, types of flexible packaging, lids, seals and accessories, steel closures, carton packaging, stretch and shrink films, coatings and barrier varnishes, paints, varnishes and adhesives for flexible packaging, inks, varnishes and adhesives for paper and paperboard packaging, color pattern control, testing for packaging, variable weight products and labeling machines.

The quality and availability of the authors, who are experienced professionals, fully active in the industry, constitute a differential of the book, which approaches, in a simple and accessible way, the universe of the packaging industry for packaging converters and consumer products industries.

A book such as this was only possible thanks to the expertise of the authors and the fact that they understood the high purpose of the mission to educate and share knowledge for the development of better packaging for a better world.

The new book will also have an e-book version: Portuguese and English.

All the books in the collection are available on the same website platform, which is the collection's channel: www.betterpackagingbetterworld.com.

With the commitment of disseminating knowledge and growth of the packaging sector, the Instituto de Embalagens is spreading its belief:

Better Packaging, Better World.

Assunta Napolitano CamiloInstituto de Embalagens Director

GRATITUDE

"Happy people remember the past with gratitude, rejoice in the present,and face the future without fear."Epicurus, Greek philosopher (341-271 BC)

The last and most difficult page of a book is always the Acknowledgement Page: a mix of relief and joy that fills the soul.

The secret to a successful project is choosing each team member wisely. Having competent professionals by your side is one of the biggest pillars to move forward successfully.

I recognize that making a book of this size, over the course of such a challenging year, required a lot of dedication from authors, staff and sponsors. It was important to believe that it would be possible and move forward, facing it. And that made all the difference!

The secret to success is always in people and the quality of their work. Each one is the result of their choices and their own decisions.

The brilliant result of this book is dedicated to everyone who dedicated themselves to this project and believed in it.

Huge gratitude for the commitment and attention that everyone delivered. Here, is a little piece of each one of them! I hope they are recognized for the contribution they have made to:

Better Packaging, Better World.

Assunta Napolitano CamiloInstituto de Embalagens Director

ABOUT THE "BETTER PACKAGING BETTER WORLD" COLLECTION

"Education does not transform the world. Education changes people. People transform the world." Paulo Freire

We believe that when professionals share knowledge about packaging in their work environment, they are collaborating to develop better solutions, that is, for companies to stay alive and competitive.

To support our studies, courses, meetings and training and the dissemination of knowledge about packaging, we have expanded our teaching materials with the launch of the bilingual book collection Better Packaging Better World.

The collection was launched in 2014, to increase the reach of packaging knowledge beyond the country and to be a source of reference information for professionals who work with packaging. The differential of the works is the content developed by several authors, who are experts in the sector, and by the team of teachers from the Instituto de Embalagens, with the aim of expanding the business vision and the depth of many topics. Since then, the collection has now 12 books, and the Instituto de Embalagens, has 24 in total.

Better Packaging, Better World brings technical information, trends and innovations in the sector, in addition to highlighting the characteristics of the different packaging, indicating applications and possibilities, as well as the best processes and equipment, always addressing the issue of sustainability in an impartial and disinterested way.

In 2021, we produced the first audiobook and now we are delivering two more e-books, totaling ten.

Thus, with yet another concrete attitude, we are building a specific literature on packaging, which aims to update and inspire professionals and students of the subject, so we can have more and more:

Better Packaging, Better World.

Assunta Napolitano Camilo Instituto de Embalagens Director

INSTITUTO DE EMBALAGENS

The Instituto de Embalagens was founded in 2005, with the vision of being the packaging knowledge center, in Brazil. We are a pioneering institution, in what we do: training professionals in the packaging sector. There are already more than 17 thousand professionals operating in the value chain of this segment, including from manufacturers of raw materials and equipment, converters, brand owners to recycling cooperatives.

We have developed different fronts of action in the area of teaching and research on packaging, which include courses, training, workshops, forums and books focused on the transformative potential of education for a better world. The Instituto de Embalagens has already published 24 books and held 105 courses, in addition to 140 forums and workshops.

The team of experts of the Instituto de Embalagens continually updates its knowledge with annual visits to the main national and international fairs and congresses, in order to learn about new technologies and ideas, and stay up to date with trends and innovations in the packaging sector. All this content is transformed into books that are used as teaching material for the courses, and as support material for in-company lectures and for workshops and training.

Visits to points of sale in Europe and Brazil are strategic tasks for the professionals of the Instituto de Embalagens, to observe new packaging concepts and generate content for our entire knowledge platform.

Our Better Packaging, Better World belief represents what we want to sow in the industry. Our intention is to help everyone perceive themselves as an integral part of the solution to our industry's biggest challenge: sustainability. Knowledge transforms, and we, at the Instituto de Embalagens, as an educational institution, want to share knowledge, thus contributing to a better world!

Better Packaging, Better World.

Assunta Napolitano Camilo Instituto de Embalagens Director

FOREWORD

Must-Have Essentials for Designing Better Packaging

The book Better World Better Packaging is a light in the complex universe of packaging, first for the richness of its content, covering its main disciplines and functions, as well as for being a messenger of the mantra of the Instituto de Embalagens, which has been dedicating itself to disseminating and practicing the importance of packaging to society, acting as a true beacon, raising awareness and sharing knowledge, so that professionals and companies fulfill their responsibility to implement the best solutions in the packaging ecosystem.

WHY PACKAGING?

Packaging exists to ensure the supply of food, medicines, cleaning products, personal care, chemicals, industrial products, fruit, vegetables, etc. It ensures the integrity, distribution and use of products, reducing losses of perishables and, ultimately, contributing to the reduction of hunger in the world.

WHAT IS THE IDEAL PACKAGING?

It meets all technical, market, economic and sustainability requirements in a balanced and optimized way. This intention can only be the result of professional work, based on knowledge, experience and scientific information. This is where the importance of this book comes in, as it offers the indispensable fundamentals for designing better packaging.

THE IMPORTANCE OF LEADERSHIP AND MANAGEMENT

Packaging offers a competitive advantage and can be the focal point of attractiveness and perceived value. To do this, it needs to be differentiated. However, companies, due to a lack of vision and expert leadership, choose the easiest solutions, mimicking what already exists. By nature, packaging is a conflicting activity, where you need to find a balance between the best protection, appearance, and costs. To achieve this, only someone with technical knowledge and independence can manage the best solution. That's the role of a packaging.

EVERYONE'S MISSION

The two sides of the packaging coin: its importance for human survival and the imbalance of post-consumer waste. Sustainability is today the most relevant and challenging topic to be addressed by all agents in the ecosystem. Packaging that is better designed within the principles of eco-design can prevent recycling and circularity problems by almost 70%. Thus, in order to improve and reduce environmental impacts, the entire chain must be involved, consisting of the company that manufactures the product, packaging suppliers, commerce, public services and the population.

A GRANDMASTER IS BORN

Affectionately and with great respect, Assunta always emphatically called me "master". Today, I intend to repay that deference, but by going up a notch. For all that she has accomplished and the greatness of her performance, I think she could be considered a "Grandmaster" of packaging!

Lincoln Seragini Absolute reference in packaging design in Brazil, with more than 50 years of career and 20 thousand packaging projects. He is currently CEO of Casa Seragini

FOREWORD

"Precise packaging" for a better world

I tell you bluntly: yes, single-use packaging is sometimes unnecessary, as are some of its functionalities. These are, without a doubt, those that the French anti-waste law, created in 2020, today describes as "useless" packaging; the government of that country is expected to ban, one after the other, to preserve natural resources and prevent the proliferation of waste.

However, in the vast majority of cases, packaging is essential for a number of good reasons. Therefore, we can also design them with reason and discernment, so that they are a "precise packaging".

Packaging that is too protective, sophisticated, qualitative, with unnecessary functionalities, impossible to recycle, is just as problematic as packaging that is insufficiently protective or that fails to correctly communicate the difficulty of opening and closing, handling, etc.

In all cases, we must protest against poorly designed packaging. The right balance is the middle: between too much and too little. That's what I call "just packing your bags." This is far from ideal packaging, just like "zero packaging", which is often just an optical illusion. In fact, the products we need, also need to be packaged in order to reach our hands in perfect conditions for consumption and use. It would be naïve to believe that.

Because, from the moment a merchandise is moved, whatever it may be, when it needs protection or conservation, it requires packaging, which will eventually reach our hands. Many solutions are available to package products in "precise packaging" and move towards "zero waste"; packaging that offers essential and necessary functionalities for smooth and safe access to products, without risk of waste; economical packaging in the use of raw materials; packaging that minimizes our waste production because, once emptied of its contents, it can be reused and, in all cases, constitutes a recyclable resource in the circular economy.

You'll find many examples in this book.

Fabrice PeltierDesigner and pioneer of packaging ecodesign Director of the CNE (National Packaging Council) and representative of France to the WPO (World Packaging Association)

SPONSORS

INSTITUTIONAL SUPPORTERS

MEDIA SUPPORT

PROJECT TEAM

ASSUNTA NAPOLITANO CAMILO

DIRECTOR OF THIS BOOK AND OF THE BETTER PACKAGING BETTER WORLD COLLECTION

Mechanical engineer from the Polytechnic School of the University of São Paulo (USP), in Brazil, with specialization in Industrial Administration from the Carlos Alberto Vanzolini Foundation (FCAV/USP) and in Marketing from the Escola Superior de Propaganda e Marketing (ESPM) and Business School. Additionally, she attended other courses in Brazil and abroad and took part in internships in the United States and Germany. She has over 40 years of experience in the packaging market, with expertise in the areas of development, strategic planning and business management, having worked with Cyklop, Dixie Toga, Tetra Pak, and Ripasa. Also, a writer and international speaker, she has covered themes such as packaging, trends, innovation and sustainability, among others. She has participated in major national and international events and fairs, such as InterPack, K, Emballage, Chinaplas, Canton Fair, Tokyo Pack, Envase, Anuga, Drupa, Pack Expo, Drinktec, SIAL, ISM, Ambalaj and Andina. She has won several national and international awards, including the 2011 Embanews Professional of the Year and the 2013 Brazilian Packaging Embanews Award. Currently, she is the Director of FuturePack and Instituto de Embalagens (Packaging Institute).

SIMONE RUIZ

TECHNICAL COORDINATOR

Bachelor of Industrial Chemistry, from Faculdades Oswaldo Cruz, with a postgraduate degree in Sustainable Projects, Climate Changes and Corporate Carbon Management, from the Federal University of Paraná (UFPR), MBA in Strategic Planning and Management from Uninter. She has been working for more than 30 years in the packaging market, with experience in the areas of packaging research and development and management of innovation and sustainability projects. She worked for companies, such as Nestlé, Mondelēz and Antilhas Embalagens, and she has taken courses related to packaging in the United States and Europe. She led projects of leading brands in Brazil, Argentina and Mexico. For more than six years at the Instituto de Embalagens, she coordinates courses and workshops on packaging and is the coordinator and co-author of five books in the Better Packaging Better World collection. She also works as a senior consultant at FuturePack consultancy, coordinating research and development projects for new markets, packaging, materials and processes.

MARGARET HAYASAKI

JOURNALIST

Journalist graduated from the Júlio de Mesquita Filho São Paulo State University (UNESP-Bauru), with a post-graduate degree in Business Communications from Cásper Líbero Foundation. She has been working in journalism specializing in packaging for over 25 years. She has written for Embanews Magazine and is now the editor-in-chief of Pack Magazine and a communications consultant at Instituto de Embalagens (Packaging Institute).

EDENILSON SANTOS

ARTISTIC COORDINATOR

Bachelor in Digital Design from Centro Universitário Fundação Instituto de Ensino para Osasco (UNIFEO), with a postgraduate degree in Packaging Project Management, from the National Service for Industrial Learning (Senai). Postgraduate in Marketing, Strategic Management and Value Generation at Fundação Instituto de Administração (FIA). He has been working at the Instituto de Embalagens for ten years and currently is a marketing and communications analyst. He has been participating in the main national and international fairs and events related to packaging: Interpack, K, All4Pack, SIAL, Andina and Envase.

VALESKA DOMINGOS

ORGANIZER

Bachelor’s degree in Business Administration from the Centro Universitário Fundação Instituto de Ensino para Osasco (UNIFEO), and postgraduate degree in Business Management from Universidade Presbiteriana Mackenzie. She has worked for over 20 years in the administrative, financial and organizational management areas. She has attended to the Canton Fair, the largest multi-sector fair in the world, held in China. She is the administrative coordinator of the Instituto de Embalagens.

CO-AUTHORS

ANTONIO BUGATTI JÚNIOR

Precision Mechanical Technologist, from Faculdade de Tecnologia de São Paulo (FATEC-SP), postgraduated in Mechanical Production Engineering, from Universidade São Judas Tadeu, MBA in Project Management, from Faculdades Metropolitanas Unidas (FMU). He has been working for 25 years with technical applications of packaging machines, developing solutions for the most diverse variety of products. He spend 11 years with Fabrima Máquinas Automáticas and has been with Multivac do Brasil for the last 14 years, where he coordinates the applications team and is responsible for the Innovation Center, in Brazil.

BIANCA VOLOSHYN NOGUEIRA

Graduated in Nutrition and Marketing, from the University of São Paulo (USP). Post-graduated in Development of New Food Products, from the Faculty of Technology SENAI Horácio Augusto da Silveira. Marketing professional with experience in marketing management and strategy, market intelligence and category and product marketing. Category Specialist for Food and Non-Alcoholic Beverage at Owens-Illinois.

CÉLIA FREITAS

Graduated in Physics, from PUC-SP, postgraduate degree in Marketing Administration from FAAP (Álvares Penteado Foundation). She has been working for the Terphane group for over 35 years. She began her career at Rhodia Têxtil, in the Polymer Technology Center. She actively participated in the development of flexible packaging in Brazil, such as stand-up pouch packaging for tomato sauces and cleaning products. She is currently Market Development Manager at Terphane.

CLAIRTON ARAUJO

Managing Director of Bizerba do Brasil Ltda. Former director of German and US companies. Board Member of international companies. Vice President of the Brazilian Association of Manufacturers of Scales, Weights and Measures, Permit Holders and Importers - ABRAPEM. MBA Professor of Business Strategy, Accounting and Finance at FGV, USP amongst others. PhD from the Universidade Nova, from Lisbon, in Statistics & Information System, MSc and Graduate in Accounting and Finance from the Catholic University of São Paulo and Member of IBEF / SP - Brazilian Institute of Finance Executives and CRC / SP Regional Accounting Council of São Paulo.

CLAUDIO MARCONDES

Materials engineer, from the Federal University of São Carlos (UFSCAR). Post-graduation in Finance Administration, from FAAP, Marketing Business Administration, from ESPM, Strategic Management of Technological Innovation from Unicamp, and Packaging, from the Michigan State University. He has been operating in the plastic market for over 28 years, developing products, markets and new applications. In recent years, he has been working nanotechnology market development. Currently, he is a master’s student in Materials Engineering, at Unicamp, and a consultant in nanotechnology, a teacher and co-author of various books at the Instituto de Embalagens.

COBI CRUZ

Cobi Cruz is a musician, writer, columnist, speaker, consultant, and designer, with more than 25 years of national and international experience in communication and planning of organic products for small and large brands, such as Jasmine, IBD, Quina Amarela, Oitavo Mar, Vapza, Organic Brasil, among many others. He is currently the executive director of Organis, an entity that has been gaining significant recognition in its mission to promote Brazilian organic products, in Brazil and worldwide.

ELCIO DE SOUSA

Graphic arts technician, with a bachelor's degree in Chemistry, from the University of Guarulhos, postgraduate in Production Management, from the Federal University of Santa Catarina, post-graduate in Graphic Production, from the Training Center for Graphic Arts, in Chemnitz – Germany. Director of SENAI Barueri School and College SENAI São Paulo - Campus Theobaldo De Nigris - Mooca, teacher and consultant for several companies in the areas of packaging and graphic arts, guest professor in courses at the Instituto de Embalagem and at the Mauá Technology Institute; Technical Director at ABIGRAF – Brazilian Association of the Graphic Industry and ABRO – Brazilian Association with Web Offset Companies and coordinator in the social movement ODS Barueri (Sustainable Development Goal). He has worked in companies such as Editora Abril, Van Leer Packaging Industrials and member of the international ISO standards committee for the graphic segment.

ERIC FRESNEL

Graduated in Business Administration, from an American university, with a specialization in industrial marketing. He joined Sleever International in 1980, where he successively held positions in sales, marketing management, and general management. He is currently, the president of Sleever International.

ELIANE ROMERO

Graduated in Letters, from the Faculty of Philosophy, Sciences and Letters of Fundação Santo André (FSA), post-graduated in Business Management, from the University of São Caetano do Sul (USCS), she has been working for 29 years in the packaging sector. She is currently Commercial Director at Silgan White Cap do Brasil Ltda., a global leading company in the twist-off metal caps segment.

FELIPE MADRUGA DE OLIVEIRA

MBA in Business Management, from Fundação Getúlio Vargas (FGV), graduated in Control and Automation Engineering, from FAC Campinas; Mechanical technician from Instituto Paula Sousa – Bento Quirino; aircraft mechanic trained in the Basic and Powerplant Group modules. Technical assistance coordinator at Ulma Packaging for around 12 years; specialization in Packaging Machines at Ulma – Spain. More than 22 years of industrial experience. He is currently technical and commercial manager at Evertis.

GLAUCIA BONER DE OLIVEIRA

Graduated in Visual Communication from Fundação Armando Alvares Penteado; post-graduate in Applied Consumer Sciences, from Escola Superior de Propaganda e Marketing – ESPM. Professional in graphic design, packaging and visual communication, with over 30 years of experience and participation in the creation and development of brands and packaging for the most renowned companies in the country. She develops packaging projects, editorials, campaigns and marketing and communication, promotion and incentive projects.

She participates in packaging forums, international fairs and conferences and has taught design courses at the Brazilian Packaging Association and at the Escola Superior de Propaganda e Marketing – ESPM.

She is managing partner of Ideia Viva Inteligência Estratégica e Comunicação and a teacher at the Instituto de Embalagens.

GRACIELA DEL CARMEN V. ORTIZ

Graduated in Advertising and Marketing, with specialization in Marketing, from the Escola Superior de Administração, Marketing e Comunicação (ESAMC). She is co-author of the book Soft Skills – far beyond a diploma. She has more than 20 years of experience in different market segments, working for large companies, such as 3M and Pastifício Selmi. She is currently product manager for Latin America at Videojet.

GUILHERME PRESA ARCURI

Mechanical Engineer graduated from Mauá Engineering School (EEM). He is a co-owner of Symbios- Pack & Arki Packaging, exclusive distributors of the world's leading manufacturers of packaging equipment and systems, and a member of the board of directors of Igaratiba, Moltec, and Tiba.

HENRIQUE PRESA ARCURI

Graduated in Mechanical Production Engineering, from Mauá Engineering School (EEM), with an MBA in Business Management, from FGV -Fundação Getúlio Vargas. He is a co-owner of Symbios-Pack & Arki Packaging and a member of the board of directors of Igaratiba, Moltec, and Tiba, references in the packaging and houseware market.

JOÃO VICENTE TUMA

Bachelor of Science in Production Engineering from the Escola Politécnica da Universidade de São Paulo (USP) and MBA in Business Administration from the Getúlio Vargas Foundation (FGV). He has been working for more than 30 years in the manufacture of metal packaging in Brasilata, in the areas of industrial and product development and innovation. He is the technical director and a shareholder.

MARCO ANTONIO VASCO

Graduated in Industrial Engineering from Braz Cubas University, mechanical technician from Escola Técnica Federal de São Paulo and postgraduate in Business Administration, from Universidade Estadual de Londrina (UEL).

He has more than 31 years of experience in the packaging sector, with solid knowledge in printing processes, lamination, film extrusion and quality systems management. He held leadership positions at companies, such as Dixie Toga, Itap, Mabel and Teruel. He is currently industrial manager at Celocorte, where he has worked since 2012.

MATHEUS HENRIQUE SEABRA ROSA

Chemical Engineer, graduated from the Universidade de São Paulo – USP, with specialization in Plastics and Rubber Processing, from the Universidade Federal do Rio de Janeiro - UFRJ and a postgraduate degree in Leadership and Innovation, from Fundação Getúlio Vargas - FGV. He currently is R&D manager at Valgroup, in the industrial films segment, and has nine years of experience in research and development of shrink and stretch films.

MIGUEL ASCOLI NETO

He has been operating in the packaging market for 47 years. He began his career in the sector in 1976, at Polipel, a company that was purchased in the 1980s by Alcan, now Amcor. He worked at Multipack, a paint and varnish manufacturer, Petropack, Celocorte and Centroplast. In 1999, he invested in his own business, a pre-cut BOPP label company, Labeltech, which was sold to Grupo SOL in 2004. From 2004 to 2018, he served as R&D and Innovation manager at Embalagens Flexíveis Diadema. Since 2018, he has been co-founder and director of R&D and commercial at Allianza Brasil, a chemical company specializing in functional coatings.

NEWTON HIMAWARI

Graduated in Mechanical Engineering from the Polytechnic School of the University of São Paulo (USP). Postgraduate in Logistics and Distribution at Fundação Instituto de Administração (FIA). He has always worked in the packaging industry, having started his career in the Packaging Laboratory of the Instituto de Pesquisas Tecnológicas (IPT). He is an instructor and consultant in transport packaging and cargo lashing. He has 29 years of professional experience with packaging, working for companies such as Sharp, Suzano, Gradiente and Adezan.

OSVALDO V. CRISTO

Graduated in Engineering, he has been working in the Printing Industry for 25+ years, in companies such as Compugraph, Scitex, Agfa, Purup, Eskofot and Esko Graphics, Heidelberger Druckmaschinen for Latin America, and Hewlett-Packard, also for Latin America, where he worked as Product/Division Manager, Business Developer and Economic Engineering.

RICARDO CRISTOFALO LOPES

Graduated in Engineering, from UNISANTA (Universidade Santa Cecília) and MBA in Business Management. He has been with Wheaton for 28 years, where he started as an engineer and after, managed the product development and marketing department. He is currently commercial and marketing director.

ROBERTO CASTILHO

Chemical engineer graduated from the Federal University of São Carlos (UFSCar), MBA from Fundação Getúlio Vargas (FGV) and specialization in project management. With 21 years of experience, he has worked for companies such as A. Schulman, Henkel, ZF Sachs, Vitopel and Grupo Votorantim. He has been at LyondellBasell for 12 years, where he works as sales director for Latin America, responsible for masterbatches, resins and special powders.

SILVIO ROTTA

Electrical engineer graduated from Escola de Engenharia Mauá (EEM), with a postgraduate degree in Industrial Administration, from Fundação Carlos Alberto Vanzolini (FCAV/USP), and Commercial Management, from the Alcoa University, in the United States. He became responsible for Krones commercial area in Brazil, in 2007. He is currently Head of Sales at Krones for Latin America.

INDEX

Cover

Title page

UNIT 1

INTRODUCTION TO THE PACKAGING UNIVERSE

1.1

 Global Packaging Market

       Margaret Hayasaki

1.2

Consumer Trends

     Assunta Napolitano Camilo

1.3

Innovation

     Assunta Napolitano Camilo

1.4

Packaging Design

     Glaucia Boner

1.5

Packaging Project

     Simone Ruiz

1.6

Organic Products Packaging

     Cobi Cruz

UNIT 2

MATERIALS AND ITS PACKAGING

2.1

 Steel and its Packaging

        João Vicente Tuma

2.2

Aluminum and its Packaging

      Claudio Marcondes

2.4

Paper and its Packaging

       Assunta Napolitano Camilo

2.3

Paperboard Packaging

       Assunta Napolitano Camilo

2.5

Corrugated Board and its Packaging

     EmPapel

2.6

Glass Packaging for Food and Beverages

       Bianca Voloshyn Nogueira

2.7

Glass Packaging for Perfume and Medicines

      Ricardo Cristofalo Lopes

2.8

Plastics and their Properties

      Simone Ruiz

UNIT 3

PACKAGING, INPUTS AND ACCESSORIES

3.1

 Flexible Packaging Films

       Simone Ruiz

3.2

Polyester Films

       Célia Freitas Camilo

3.3

Structures for Flexible Packaging

       Simone Ruiz

3.4

Types of Flexible Packaging

      Simone Ruiz

3.5

Labels

       Simone Ruiz

3.6

Shrink Labels

       Eric Fresnel

3.7

Tubes

       Simone Ruiz

3.8

Closures, Lids and Acessories

       Simone Ruiz

3.9

Steel Metal Closures

        Eliane Romero

3.10

Carton Packaging

       Assunta Napolitano Camilo

3.11

Transport Packaging

       Newton Himawari

3.12

E-commerce Packaging

       Margaret Hayasaki

3.13

Shrink and Stretch Films

       Matheus Rosa

3.14

Inks, Varnishes and Adhesives for Flexible Packaging

       Marco Antonio Vasco

3.15

Inks, Varnishes and Adhesives for Paper and Paperboard

       Simone Ruiz

3.16

Inks and Varnishes for Metal Packaging

       Simone Ruiz

3.17

Barrier Coatings or Varnishes

       Miguel Ascoli Neto

3.18

Additives and Masterbatches

       Roberto Castilho

UNIT 4

PROCESSES

4.1

 Prepress and Printing Systems

       Elcio de Sousa

4.2

Extrusion, Metallization and Lamination

      Marco Antonio Vasco

4.3

Injection and Blow Molding Processes

      Guilherme Arcuri e Henrique Arcuri

4.4

Thermoforming

       Felipe Madruga de Oliveira

4.5

Paperboard Packaging Processes

      Osvaldo V. Cristo

4.6

Graphic Finishing

      Osvaldo V. Cristo

4.7

Color Standard Control

      Simone Ruiz

4.8

Packaging Tests

      Simone Ruiz

UNIT 5

EQUIPMENT

5.1

 Liquid Filling Machinery

        Silvio Rotta

5.2

Solid and Powder Filling Machinery

        Osvaldo V. Cristo

5.3

Vacuum and Modified Atmosphere Packaging Machinery

       Antonio Bugatti Júnior

5.4

Products with “Catch” Variable Weight

       Clairton Araujo

5.5

Cartoning Machinery

      Osvaldo V. Cristo

5.6

Blister Packaging Machinery

       Antonio Bugatti Júnior

5.7

Labellers [Labelling Machines]

       Silvio Rotta

5.8

Codification and Marking Technologies

       Graciela Ortiz

UNIT 6

PACKAGING AND SUSTAINABILITY

6.1

 Packaging and Sustainability

       Assunta Napolitano Camilo

6.2

Life Cycle Assessment

       Simone Ruiz

6.3

Environmental Symbology, Labelling and Certifications

       Edenilson Santos

6.4

Circular Economy

       Assunta Napolitano Camilo

6.5

Environmentally Friendly Packaging and Projects

       Assunta Napolitano Camilo

BIBLIOGRAPHY AND IMAGES CREDITS

SPONSORS

Landmarks

Capa

Sumário

GLOBAL PACKAGING MARKET

Margaret Hayasaki

The global packaging market is expected to experience a compound annual growth rate (CAGR) of 3.9% by 2026, worldwide, reaching US$ 1.22 trillion, according to Smithers. This expansion is subject to responding to new imperatives, such as meeting consumer demands and changes in the sales channels for packaged goods.

China remains the largest packaging market in the world. The country’s rapid economic and consumption recovery will make Asia the main driver for growth in the global packaging industry. In 2021, China’s market accounted for US$ 256 billion, followed by the US, with US$197.2 billion, Japan, with US$53.2 billion, India, with US$48.2 billion, and Germany, with US$39.3 billion.

Sales of packaging made of corrugated cardboard, paperboard, and liquid cartons are expected to increase at a faster pace. This may be attributed to various factors, such as the rising preference for fiber-based packaging aligned with brand owners’ sustainability goals, and with legislation forcing a transition to a circular economy.

Growing preference for fiber-based packaging is aligned with brand owners’ sustainability goals

Photo: Unsplash / Cristi Ursea

Paper packaging, especially corrugated cardboard, have benefitted from the boom in e-commerce, during the pandemic. This made the industry turn its attention to micro-flute options that can be laminated to the exterior of larger flute board to address e-commerce needs. Simultaneously, the demand for paperboard will expand in four sectors: luxury products, pharmaceuticals, beverages, and take-out packaging [food-to-go retail format].

Another packaging segment that is expected to see rapid growth is the flexible and rigid plastic packaging. Even though these are typically seen as less sustainable, both will benefit from innovations in design and recycling technologies. They will also continue to be popular options in developing markets, where they present convenient, effective and low-cost solutions as consumers purchase more packaged goods.

Glass, metal, and other packaging are expected to grow at a slower rate than the global average. There is also a prediction in reduction of use of multi-ply flexible films as these are being replaced by mono-material barrier plastics.

Industrial/transport is the largest market as an end-user application, accounting for 41.6% of world sales in 2020, followed by food, with 29.6%, and beverages, with 13.9%. The healthcare market sector is expected to account for the fastest growth, followed by food, and beverages. In industrial packaging, the sales of intermediate bulk containers (IBC) are expected to present strong growth, complemented by growth in plastic and metal drums, due to their durability and reuseability.

FIBER-BASED PACKAGING

The sustainability agenda is expected to increase brand owners’ interest in packaging from corrugated board, paperboard, molded pulp, paper sacks, and specialty papers. In 2022, the market for fiber-based packaging was worth US$ 425.4 billion. Each of these types have had their place in the world market, but the need to implement packaging strategies with lower environmental impact has been driving innovation and opening up new, higher-value applications.

According to Smithers, the global market for fiber-based packaging will drive US$503.4 billion in 2027, which means a CAGR of 3.4%. Over this same period, the total volume of the fiber packaging will grow from 264.4 million tons (2022) to 316.3 million tons (2027), a CAGR of 3.7%.

Retailers and major CPG (consumer packaged goods) companies have made commitments to making their packaging portfolio more environmentally friendly. Corrugated board and other fiber-based packaging are promptly understood by the consumer as recyclable, which makes them an increasingly popular option. This trend is supported by official commitments to phase out single use plastics and by more jurisdictions copying pioneering legislations in the European Union, France, and California, in the US.

Smithers examines the state of the art design of fiber-based packaging, including the most recent formats in corrugated packaging, which are being developed to replace single use polymerbased packaging for foods, personal care, and beverages. This is posing direct technical challenges:

In the food sector, there is a need to develop superior functional barrier coatings to protect fiber materials from grease, oil, and water, to preserve perishable products. This has led many paper converters to launch new types of papers with barriers, especially for use in pouches and food service applications. These are already gaining traction in sectors such as fresh products and confectionery; more diversifications will happen as improvements are made to the performance of the barrier papers.

In beverages, carton makers are experimenting with removing metalized layers, and brands such as Absolut, Carlsberg, and Unilever (Lenor) have tested bottles made of fiber-based materials. Both options still rely on polymer-based barrier layers, and the trend is to design them for easy removal during recovery and recycling with minimal loss of fibers.

For personal care products, there is a trend to develop fiber-based packaging that has the same premium visual appeal as the existing polymer-based options.

Industrial and transportation packaging are also expanding the use of fiber-based packaging materials, especially in protective packaging components and in the e-commerce segment.

Fiber-based packaging gains share in the e-commerce segment

Photo: unsplash / anirudh

Even though innovation is driving incremental gains in all types of fiber-based packaging in the next five years, the strongest growth trajectory is expected for molded pulp. Many production lines are being expanded as a response to higher demand for alternatives with less environmental impact than the polymer-based thermoformed counterparts, utilizing new coatings and faster production technology.

RIGID PLASTIC PACKAGING

Rigid plastic packaging continues to benefit from the ability to replace traditional formats such as glass bottles and metal cans, due to their lower cost, lower tare weight, and durability. Due to this scenario, the global market for rigid plastic containers is expected to drive US$ 256 million in 2028, and consumption is expected to grow 3.5% (CAGR), according to Smithers.

Packaging consumption by the type of plastic material, in the same period, suggests a faster expansion in bioplastics, such as PLA (polylactic acid), bio-PE (polyethylene), and bio-PP (polypropylene), as well as barrier polymers such EVOH (Ethylene vinyl alcohol). EPS (expanded polystyrene) is the polymer with the worst outlook with an expected 0.1% drop in consumption.

An examination of the market in 2023, shows that Asia is the largest market and will account for 35.7% of the total market for rigid plastic packaging. Blown containers represent 58% of the global market for rigid plastic packaging, with the food segment being the largest end-user market, with 40.4%. The non-food segment corresponds to 31.6%.

Lower cost, reduced weight and greater durability: attributes that benefit rigid plastic packaging

Photo: unsplash / nikhil

Despite the challenges faced by rigid plastic container market, there are opportunities for growth in emerging technologies and the development of packaging with lower environmental impact. There is a focus on guaranteeing the use of higher percentages of rPET (recycled polyethylene terephthalate), with a particular emphasis on optimizing the degree of purity so that it can be used in applications where it is in direct contact with food. There are also efforts in improving mechanical recycling of other types of common rigid plastics such as PP (polypropylene), in addition to alternatives in chemical recycling and biopolymers.

There is an expectation that the sector will make new investments in product development to achieve superior barrier technologies to improve shelf life and widen the market for rigid plastics, such as in hot beverages, especially coffee pods, which is projected to grow at a fast pace.

FLEXIBLE PACKAGING

The global market for mono-material flexible packaging is projected to reach US$55.7 billion in 2023, which corresponds to a stable compound annual growth rate (CAGR) of 4.1%. The central point for future success in this segment is its easier recyclability, replacing laminates and multi-layer materials.

According to a study by Smithers, the demand for monolayer materials will grow at a 4.5% CAGR and get to 30 million tons in 2028. In the same period, the segment for multilayer materials is expected to grow at a 3.6% CAGR, going from 10.4 million tons in 2023, to 12.4 million tons in 2028.

Combining the barrier and heat seal performance of multilayer packaging and providing comparable shelf life and protection against deterioration, are the main technical challenges of monolayers. Of the 11 applications evaluated by the Smithers’ study, pharmaceuticals, personal care, and fresh foods showed the biggest gains for monolayer flexible packages.

Combining the barrier and heat sealing performance of multilayer packaging are the main technical challenges

Photo: Unsplash / Pouchdirect

Many producers have successfully introduced monolayer packages with high barrier for dehydrated foods, detergents, and dry kibble petfood. But the barrier performance needs improvement to be able to work in other segments such as liquid foods. There have also been improvements in heat seal performance in monolayer materials, so that they can meet heat seal integrity requirements.

Polypropylene (PP) is the most used resin in mono-material, followed by polyethylene (PE). Polyvinyl Chloride (PVC) and RCF (regenerated cellulose fibers) represent very small slices of the market. The expectation is that the mono-material PP film will experience faster growth than PE. One of the biggest advantages of PP is that it can be laminated with PE and still be seen as recyclable, because both are polyolefins.

There is more pressure for sustainability for plastics in Europe, but brand owners are acting on a commitment of making their packaging more recyclable all over the world. The ultimate objective is to create a circular economy for discarded pouches, sachets, and films. This will require investments from manufacturers. Closed loop recovery systems for consumer product packaging are already operating, creating a supply of recycled PP and PE for testing in real world applications. The true volume, however, will come from commercializing (advanced) chemical recycling, which promises to supply rPP and rPE appropriate for food contact.

METAL PACKAGING

The search for recyclable packaging and the new demands of emerging markets will help boost future demand for beverage cans and other metal packaging through 2027, according to the most recent study by Smithers.

Aluminum refill packaging for home care products

Photo: Unsplash / Kinn Living

With a projected value of US$127.3 billion in 2022, the study forecasts the future growth (CAGR) to be 2.9%, raising to total market value of US$ 147.1 billion in 2027, which is equivalent to 708 billion cans.

The segment will continue to be led mostly by beverage cans, which were responsible for 80% of the growth in 2021 – equivalent to 383 billion cans. To capitalize on the forecasted growth, several manufacturers have announced new factories or increased capacity of the existing production lines. Ball, Crown, Ardaugh, and CanPack combined are investing US$10 billion in new equipment by 2025, adding an extra 100 billion units of capacity to global can production.

Beverage cans lead expansion of the metal packaging sector

Photo: Unsplash / Nikhil

Metal packaging has already a strong well established recycling industry. Performance according to ESG (Environmental, Social, Governance) values have gained importance in consumer goods in the post-COVID era. Metal packaging are being revisited as alternative to replace rigid plastic packaging because they are perceived as more environmentally friendly. This includes beverages and food applications, but also new innovated premium designs for personal care, and new package formats with refillable features.

Capitalizing on all this will support the parallel development of new technologies, including the integration of concepts from Industry 4.0, to increase efficiency and order recovery; superior decorating technology – including direct print on cans and embellishing – for luxury items; integration of manufacturing and filling of cans in the same plant; development of alternatives to BPA (bisphenol A) in coating applications.

Metal packaging for teas: opportunity for new applications

Photo: Unsplash / Eiliv Aceron

New gains in the circular economy will be attained with a reduction in can weight and the introduction of new accessories and designs in aerosol.

GLASS PACKAGING

The global market for glass packaging is expected to reach US$90.95 million by 2032, representing a CAGR of 4.71%, in the period of 2023-2032, according to a study from Precedence Research. The growing focus in sustainable packaging solutions, especially in the food and beverage industry, will bolster the expansion of this sector.

The promising future for glass packaging will probably be led by the end users’ search for the premium and sophisticated aesthetics appeal of glass packaging for cosmetics, beverages and other industries. Additionally, glass can also be customized, with many shapes, sizes, and colors, which enhance the visual aspects of the product.

The glass bottle segment dominated the global market for glass packaging in 2022, and the forecast is for this to remain the case. The growing demand for more recyclable materials from the food and beverage industries will keep the growth in the glass bottle segment. Flasks and other containers will likely register faster growth due to the higher demand for reusable packages in personal care products and cosmetics.

Premium and sophisticated aesthetic appeal drives glass bottle growth in the beverage category

Photo: Unsplash / Daniel Norris

The pharmaceutical sector will continue to be the most attractive. Factors such as protection and liquid dosing, the inert nature of glass, and the growth in regulations and pressure to adopt packaging with a lower environmental impact, are reasons for growth in the use of glass packaging.

When looking at the market performance from a geographical perspective, the Asia-Pacific region corresponds to the larger share of the global market for glass packaging. In 2022, it corresponded to 36% of the market and this dominance is expected to continue. The fast-growing population of the region is stimulating the demand for consumer packaged products, including food, beverage, and pharmaceuticals. Furthermore, the region is going through rapid urbanization, which is leading to changes in consumer preferences and search for more sustainable packaging solutions.

North America contributed to 26% of the global glass packaging market and is expected to register the fastest growth in the future. The greater consumption of alcoholic beverages in the region is seen as a driving force for the development for the development of the region’s glass packaging market. Additionally, growing costs with healthcare requires advanced hygienic devices or containers that can be used in healthcare facilities; this is driving the growth of glass packaging in the pharmaceuticals segment.

CONSUMER TRENDS

Assunta Napolitano Camilo

Just as society does, consumer trends are always evolving, determining the way people consume, defining new products and consumers’ purchase journey and experience. There are variations in different groups, by age, social class, and culture, among other social and demographic factors.

It is extremely important for companies of all kinds, in segments such as services, manufacturing, retail, agribusiness and technology, to understand the direction that this evolution is trending.

Consumer trends in packaged products are presented in this chapter, taking into account the population groups that have access to them, and how packaging can meet the demands of these trends that are a result of social concerns and technological advances.

The more packaging meets these demands, the more likely consumer companies will be to succeed.

We can separate consumer needs into four broad groups:

1) Healthcare and well-being;

2) Style – Suitability for the target audience;

3) Convenience, and

4) Sustainability.

1) Healthcare and well-being: the search for more natural products for healthy eating, nutritional supplements, mental and emotional comfort and balance, greater concern with food security and physical and mental well-being, as well as the rise in the number of exercise gyms and products with healthy attributes, allergen statements on labels, attention to nutritional label information illustrate this trend. Attention to packaging that avoid leaks and tampering is clear evidence of meeting these demands.

2) Style: adapting to the specific needs of the target audience, with a tendency to personalization. Beauty and clear identity of products, with special attention to the preferences of different target groups. Attractive packaging that promotes sensory experiences at the time of purchase and consumption makes a difference. Displaying of glamour and status. Rescue of stories and emotional memories. Packaging that delights and engages and leads to consumer loyalty for the brand.

3) Convenience: products that adapt to consumer demands and lifestyle offering practicality and efficiency make a difference in the consumer’s daily routine. Providing comfort in the daily tasks and providing easier dispensing and storage. Packaging designed to be practical, ergonomic, and intelligent and that make use of technology to better meet consumer needs. Use of accessories, easy to use closures with easy opening and reclosing, use of technology and digital platforms and integration are good ways to serve consumers.

4) Sustainability: this topic impacts the human beings who can afford consumption. This is a point that must be made because we understand that consumers must first meet basic needs such as hunger, and then health, before worrying about consumption. Concerns about environmental issues has been growing as information about the progress of the problem is shared and known by the consumers. Therefore, consumers are looking for more environmentally friendly options, such as organic products, fair trade, better packaging, and ethical companies who adopt responsible practices. This can be illustrated by the rise in consumption of organic products and companies who are adopting an ESG (Environmental, Social, and Governance) agenda, with transparent management practices that prioritize ethical behavior with regards to information and inclusion of social groups. Environmentally friendly and appropriately designed packaging meets this need.

PACKAGING FOR HEALTHCARE AND WELL-BEING

The concern for heath and well-being transcends personal issues and involves animals and the planet, and as such, a preference for vegetarian and vegan products grows, especially among the younger generation.

Plant based products, previously substitutes for red meat, now also for fish and seafood

Packaging from VEGGS and HIP brands feature graphic designs that speak to the younger generation

Love Raw: another brand that plays with the vegan proposal

Plant-based bacon plays with consumers on the front panel of the packaging and the interior

Ready-to-eat dishes such as plant-based schnitzel for heathier meals

Katjes and Planton: vegan products for children

Vegan option from the famous brand Ritter; protein supplement from Mother and the EcoMilk drink, all plant-based products

Nestlé, which has had vegan products since 1986, updated their packaging for the new recipes in the Garden Gourmet line. The brand used ecodesign concepts, and as such, the packaging components are easily separated, and the smaller sleeve is made of recycled fiber paperboard. The back includes their journey and confirms their beliefs

In addition to vegan products, the concern for animals must be highlighted. Even when the product is of animal origin, it is important to communicate that the animal was spared suffering and was raised in a welfare environment.

In Germany, brands always use the TIERWOHL seal, which means that the animals were well cared for, according to HALTUNGS-FORM, which determines the type of breeding environment, and the number 2 indicates that the chickens are raised in stable conditions. There is also a quality system, QS, which certifies the quality of German food products.

Seals that certify the care taken with quality system

Germany is famous for its “Wurst,” a processed meat a little bit like a sausage and a hotdog. Processed deli meats, although considered less nutritious and not recommended for some diets, are part of the national heritage in Germany, and their production follows strict food safety norms. The brand BioBio took care to demonstrate this on their packaging. The artwork, with a white background and a soft design, shows all the quality seals as well as the seal certifying support of WWF, and the care for pigs system seal

Functional products are advancing and technology applications are available that provide benefits to expand cognitive and relaxation functions, such as those based on cannabis, or concentration, among others.

SO-BEER: non-alcoholic vegan beer with immune system boosting properties SNAP SHOT: brain fuel

There are also growing product options to improve cognitive and relaxation functions. Products for preparing meals and for snacking during the day. To eat and to drink.

MIND THE GUM: gum and capsules to boost cognitive functions and relaxation, as well as the sticks from Nu Magic Water. UPSTERS: energy!

Lovely Life: proposal for functional gums

Wavy Wonders, Nuts to Go, IncriBel, Manitoba, 3Times a Day, Fruttime and Muumi: Healthy snacks to go that are based on algae, almonds and fruit are increasing their presence in Europe, Latin America and Brazil

Food and drink products with labels “free from” continue to grow: without sugar, gluten, preservatives, lactose, dyes or trans fat. Everyone is looking for health!

Products adopting a “free from” positioning

Concern for health is so important that, in Europe, since 2017, the NUTRI-SCORE legislation mandates a legend on the front of the packaging that classifies, on a colored scale, from A to E, how nutritional the product is.

This system gained strength even in the store brand packaging for the European supermarkets. The Nutri-Score evaluates the nutritional profile of the packaged product and displays it on the front. This labeling system was developed by the French health authorities, but it is used all over Europe.

Soybeans from HAK (Germany) have the best nutrition score: A

In Brazil, the new regulations concerning nutritional information, which was moved to the front of the package, is expected to promote a change of habits as seen in other countries that adopted it. After so many years of discussion, ANVISA (Brazil’s Health Regulatory Agency) approved new norms for nutritional labeling of packaged foods. The measure adopts front nutritional labeling and changes to the table, which improve the clarity and readability of the nutritional information on food labels with a view to helping consumers make better informed food choices.

In Brazil, food packaging has to comply with new nutritional information legislation, which came into force on October 2022, showing the high content of fat, sodium, and sugar, on the front panel

Healthy vegan products for meals and snacks

Prato Fino brand of rice with 9 whole grains: folding carton with window to view the product and primary vacuum packaging to extend the shelf life. The sophisticated graphic design suggests a nutritious healthy meal

Exotic fruit, such as açai, has gained popularity around the world. TRIBÉ is from Portugal, but it is made with açai from Brazil

Arany, from Ecuador, presented a very conceptual packaging for turmeric powder (glass, cork, and paper label) at the biannual food and beverage fair, SIAL 2022 (Salon International de L’Alimentation) in Paris, France, and was selected. The “golden milk”, a mixture of products from the Andes region considered superfoods, was highlighted in a sober packaging with indigenous frescos

The chocolate bars from Gourmet Fields, from Costa Rica, have packaging that highlights the themes of health and well-being and the origins of the product. One of them contains 120 mg of THC-free cannabis. The paperboard cartons are well printed, and the very sophisticated and visceral artwork explores the carbon black color contrasting with colorful elements in glossy spots

Plant-based drinks with cannabis and aloe vera have medicinal and cognitive enhancing properties

In Brazil, Essential developed a drink to enhance focus and concentration; the brand Green Up, a carbonated drink with a mixture of coffee, herbs and lemon, to energize. Likewise, Ibons, from Austria, and Pinar, from Turkey, created drinks that mix ginger and lemon to increase immunity. The new generation is paying attention to super grains and superfruit that can promote health, happiness and well-being, and performance in many aspects of life

Other proposals to deliver health to consumers: One More, from Brazil, a balanced drink to improve mental and physical performance; VIT-HIT, from Ireland: vitamin and fruit tea to increase immunity; Cibum, from Costa Rica: fruits with chia and omega 3; Good Gout, from France: organic fruit puree for babies

HPP (high pressure processing) to deliver juice with perfect organoleptic properties. Punch, from England: Fruit, ginger, and carrot juice; Infusée, from France, launched in 2022, with great success, the first fresh HPP juice with mint and cucumber

Coconut has become the base for healthy drinks: organic coconut water, mixed drinks with fruit, carbonated coconut water, and coconut yoghurt

Biodynamic and organic products are getting more and more valued and with packaging consistent with their positioning

The bottled water segment has also been following this trend, with products such as water with activated charcoal, extracted from coconut shells, acting as a kind of detox agent. The charcoal is burned and later activated through a vapor process. It is a great drink to aid in digestion, improve skin and hair, and eliminates toxins.

The water segment has been looking for ways to differentiate based on its healthy attributes. The I AM SUPERWATER, from Holland, shows the pH 9.4 on the label; PH PLUS, from Columbia, explores the use of nanotechnology; ROSE COLLAGEN, from South Africa, delivers 2 grams of collagen; BLACK DETOX uses activated carbon to guarantee detoxification; OXYGEN WATER offers more oxygen in its water from the French Alps

As far as security is concerned, we already have closures with tamper evidence, and options that allow for tighter seal.

Flexible packaging using tightly folded overwrap closing system are being replaced with flow-pack packaging

Products such as sparkling wines, distilled drinks and other non-alcoholic options are becoming more common to serve the market for those with religious restrictions

Health with sustainability and valuing culture and ethnic traditions. Peruvians, from the company AJEPER, launched a line AMAYU (river snake) at SIAL. These are juices developed in partnership with the local indigenous population from the forests in the region, made from fruit and herbs that offer health, antioxidant, and relaxing benefits, among others. There are options for shots. The glass packaging with a safety steel closure, brings the story and objectives of the line of products, on the design of the label and closure. It shows indigenous people harvesting the fruit, and highlighting them, as they are not known to other peoples beyond Latin America.

The AMAYU line of shots, health collection

A variety of options of healthy shots in different packaging and flavors

Increased presence of sweets and candy that improve immunity or contain vitamins for children and adults

Personal hygiene products, such as plant-based deodorant in glass packaging, and other options show the concern with health in all buying moments

Concern for pet health can be seen in various products dedicated to their health, such as dental sticks that prevent tartar buildup

The topic of consumer safety as it relates to metal staples that can corrode and fly during opening of the package has been a cause for warning, mainly in products from the “bazaar” line for small animals, product cards for identification, among others. The best solution is to replace the staples with heat seals or fastening with semi-rigid plastic bands that are easier to see.

Card sealing: simple and important solution for product segments such as spices and teas

Another concern is product contamination after opening, such as creams in personal hygiene and treatments. In this case, one of the interesting options is single-dose packaging using blisters

Packaging for style and diversity

When we find two similar products with similar prices on the shelves, what will define the purchasing decision will be the suitability to the consumer's style, that is, how much the design connects with whoever is purchasing the product. Today, audience fit is trending toward personalization. Some websites already allow consumers to do this.

The product made for children has to be designed for that, just as if it is for a young man or a mature man, and so on. Clear beauty and identity of products with attention to the preferences of each group are essential, and it is always essential to choose good photographic productions and impeccable prints, as they make a big difference.

Attractive packages that promote sensory experiences in the moment of buying or consumption or both add value to the product.

The sophistication of the packaging adds glamour and status to the product, turning them into objects of desire, aspirational. Packaging that can engage and please and transform the consumer in followers of the brand.

We must also consider packaging that can reclaim affective memories, rescue stories and bring communities together.

Even though “style” can vary from person to person, there are various packaging that reflect different styles and personalities.

Colorful packaging with vibrant patterns and bold graphics, which are usually associated with pop culture, reflecting a youthful and energetic style

Children are always a highly target audience, as they strongly influence the purchasing decision of their parents, grandparents, uncles, etc. As birth rates decline, they become more “powerful”. Some are literally the rulers of their homes.

The fruit pureé from the Portuguese Compal is packaged in a 110 ml PET fun container. The decoration includes faces of characters in different situations, invoking curiosity in children about what the character might be feeling

Akla created a package in the shape of a fish tail decorated with shiny metalized labels. Placing the label of the shampoo on one side and the label for the conditioner on the other side, the two containers are in different positions. The bottom of the package display features labels with mirror effect, and the carton uses a lot of shine, and, with hot-stamping, creates a magical set up for the eyes of small consumers

The Japanese Kracie, Bourbon Petite, and the Korean Jejumani have packaging with iconic children’s characters to attract the little ones

The components of the packaging themselves are used to create part of the children’s imaginary characters