Creative paths E-Book

Armelle Claudé

• Herausgeber: ESMOD
• Kategorie: Lebensstil
• Serie: The fashion design process
• Sprache: Englisch

Seitenzahl: 57

Veröffentlichungsjahr: 2021

Beschreibung

Research, be inspired, experiment and concretize your fashion collection projects

The first volume of ""The Fashion design process” series, Creative paths lays the base for the creative process today in the fashion world. Numerous techniques and tools can help one develop ideas, stimulate methods of thinking... and create. Look at things differently, research freely, without restrictions, take time to experiment, be conscious of the context in which you must express your creativity. This is a thought process of a creative person on an every day basis.

ABOUT THE AUTHORS

After studies in graphic design in Maryse Eloy school of arts, Armelle Claudé also study interior design in Camondo. There, she discover a passion for fashion and graduate from ESMOD, ready-to-wear course. She start as assistant for Nathalie Garçon during 3 years and then work for brands like Bill Tornade ; Gérard Pasquier ; 1, 2, 3 or Ellesse as freelancer. In 2001, she found, with Éric Rabiller, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... She also share her passion with the new generations, teaching in parisian fashion schools.

Éric Rabiller discover his fashion passion through architecture. Graduated from ESMOD he worked for luxury haute couture and leather goods for brands like LVMH, Rihcemont or The Limited in the USA. He also designed ready-to-wear men's accessories. In 2001, he found, with Armelle Claudé, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... He also teach fashion drawing.

Leseprobe

TABLE OF CONTENTS

1



•

Table of contents

12

38

29

introduction

6Definitions

6Fashion: an applied art

7Designer: a creative person who has become practical

9The creator: a free, alternative spirit

11the Garment

12AREAS FOR USE

13Products and their identifying codes

18The wardrobe

creative process

29RESEARCH

29Collecting

31Organizing

32Brainstorming

37Analogy: helps the idea emerge

38Organize by theme: develop the idea

39Formalizing

39The mood board

Table of contents3Table ofcontents

6

Table ofcontents

91

41

51

77

40Experimenting

412-D experiments: collages or photomontages

42Substitute and rework: the “window” collage

44Combine: the creative collage

45Adapt

46Accumulate

47Shift

48Hybrid

513-D procedure

52”Creative” draping

62Manipulating vintage or second-hand pieces

70Produce and develop

77Communicate

79Research

82Portfolio

87The Shooting

90CONCLUSION

Concept

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4

Introduction

The Fashion cycle, as we know it today, imposes an ever-more-frequent renewal of our clothing wardrobe.

Like any other market that depends on the principle of consumption, this cycle means that it:

questions itself numerous times during the year;

fulfills new consumer needs and behaviors;

proposes a style and aesthetic in synch with our era.

the creative process is a key development tool if we want to meet the 3 imperatives: creation, adjustment, aesthetic..

Though creative potential may be une-qual among individ–uals, it can still be taught and thus be accessible to anyone.

Various techniques and tools can help us develop and stimulate our thinking methods. In the end it is a question of viewpoint, approach and discernment:

know how to look at things another way and think differently,

take the time to experiment,

be creative in your work methods.

This is the path any creative person uses to arrive at a result.

Throughout this book, you will discover a selection of creative techniques that, when applied to your future fashion projects, will help you imagine new perspectives.

But before going further, let’s explain a few essential bases.

Without imagination, there would be no creation.

Albert Jacquard

„

TABLE OF CONTENTS

introduction

Mary Tuma, Homes for the Disembodied, 2000. 50 meters of silk chiffon, thread, wire. In the Farhat Museum collection

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6

introduction

Applied Arts:a term used for all areas of scientific activity where theoretical research is used to resolve practical problems.

LAROUSSE

A fashion product exists not just for the quality of its aesthetic value – too often emphasized as the only concern – but also for its practical or functional quali-ties, the same as for any other product created with its final use in mind.

Definitions

Today, fashion is one of the many sec-tors that produces objects linked with a person’s immediate environment.

Producing a garment, to which is linked a complete chain of creative collaborators and technicians, means both creating a shape – to be constantly updated – and analyzing its function. A garment’s pri-mary purpose is to cover the body when outside one’s home. Its second purpose is to help cope with different climates.

Fashion: an applied art

This approach to a product in its concep-tion phase lets us qualify Fashion as an Applied Arts activity.

PEAU DE PUTE / HURENHAUT / HOOKED leaf gilding on shaved fur

TABLE OF CONTENTS

7

introduction

of a consumer society in the 1960s, the fashion industry organized itself to offer fashions to the mass market that had previously been associated only with Couture Designers.

Then the first Fashion Designers – stylistsin French-appeared (they “styled” cou-ture designs). These expert professionals were able to analyze the market and understand consumer expectations. Their role was to adapt collections inspired by the French fashion houses to manufactu-ring techniques by using industrial tools and their accompanying restrictions.

Couture Designer OR Designer:a person who defines the products of a couture collection and oversees their execution.

LAROUSSE

Designer: a creative person who has become practical

A bit of History…

In 1857 Charles Frederick Worth intro-duced the profession that today we refer to Fashion Designer. Using the term Couturier (couture designer), the “Collection” he presented in his couture house had characteristics we still see today:

seasonality,

an updated style,

products adapted to a specific activity or moment,

presentation of clothes on live models,

an accessorized silhouette,

fashion shows.

The democratization of fashion products during the industrial period and later, in the 1950s with the birth of Ready-to-Wear, duplicated this scenario on a larger scale. To meet the growing needs

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8

introduction

Since he is both creative and conscious of commercial imperatives, the designer must find a compromise between fashions with a high standard of style that have an attractive, competitive offer and take into account an increasingly aware consumer·

By conscientiously observing his envi-ronment, he must be capable of iden-tifying a market problem and offering a pertinent answer while respecting precise specifications.

His artistic and technical training, his sense of aesthetics, shape, color and materials allow him to reflect the demand in his creations.

Today, their job has become more com-plex and tends to be similar to that of a designer. Even though they are creative, they must be capable of analyzing and understanding the market’s expectations: this is the job of a Fashion Designer.

Design:comes from the Latin word designare: marking a distinctive sign. In French, it means both “design” or “intent” (to create something, a project) and “drawing”. In the French language, it thus associates two elements: an idea and its representation.

Designer:a person who conceives a product by harmonizing both its aesthetic and functional criteria. He or she is the interface between the sales staff, who determines client needs and the production department. The designer brings together the imperatives of both groups to formalize their input in an intelligentproduct.

CNRTL - LAROUSSE

Today, the profile of a designer is more specialized.

The importance of marketing in a collec-tion strategy obliges the designer to look at his work with a more practical eye.

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9

introduction

By defining fashion through their strong personal universe and creative concept, Creators offer never-before-seen visions. The successive waves and influences of their new trends will resonate over the next decades.