Memes of Power: How Digital Culture Transforms Populist Movements and Rewrites Global Politics E-Book

Piper Ellery

• Herausgeber: BookRix
• Kategorie: Geisteswissenschaft
• Sprache: Englisch

Veröffentlichungsjahr: 2025

Beschreibung

Populist movements are no longer built solely in town halls or rallies—they are forged in memes, hashtags, and viral videos that circle the globe in seconds. The fusion of digital language and political activism has created a new era of “techno-populism,” where pop culture becomes weaponized and entertainment merges with ideology.

Memes of Power takes readers inside this transformation, explaining how political actors harness the tools of online culture to mobilize crowds, frame narratives, and disrupt traditional institutions. From ironic internet humor to TikTok campaigns, digital symbolism now rivals traditional speeches in shaping collective identity and political momentum.

This book offers a clear, authoritative, and accessible analysis for anyone seeking to understand how online communities are reshaping democracy, activism, and public life. It shows how digital culture can empower voices but also polarize, destabilize, and mislead on a global scale.

If you want to decode the political future hidden in memes and movements, this is your essential guide.

Leseprobe

Piper Ellery

Memes of Power: How Digital Culture Transforms Populist Movements and Rewrites Global Politics

Copyright © 2025 by Piper Ellery

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

This novel is entirely a work of fiction. The names, characters and incidents portrayed in it are the work of the author's imagination. Any resemblance to actual persons, living or dead, events or localities is entirely coincidental.

Piper Ellery asserts the moral right to be identified as the author of this work.

Piper Ellery has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

First edition

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Contents

1. Chapter 1

2. Chapter 1: The Digital Landscape of Political Engagement

3. Chapter 2: What is Techno-Populism?

4. Chapter 3: Memes as Political Tools

5. Chapter 4: Viral Campaigns: Moments That Matter

6. Chapter 5: Digital Activism: Changing the Game

7. Chapter 6: Online Culture and Collective Identity

8. Chapter 7: The Dark Side of Memes

9. Chapter 8: Hashtags and the Politics of Visibility

10. Chapter 9: The Role of Influencers in Political Communication

11. Chapter 10: Analyzing the Success of Online Populism

12. Chapter 11: Political Communication in the Age of the Algorithm

13. Chapter 12: The Future of Political Movements in a Digital World

14. Chapter 1: The Digital Landscape of Political Engagement

15. Chapter 2: What is Techno-Populism?

16. Chapter 3: Memes as Political Tools

17. Chapter 4: Viral Campaigns: Moments That Matter

18. Chapter 5: Digital Activism: Changing the Game

19. Chapter 6: Online Culture and Collective Identity

20. Chapter 7: The Dark Side of Memes

21. Chapter 8: Hashtags and the Politics of Visibility

22. Chapter 9: The Role of Influencers in Political Communication

23. Chapter 10: Analyzing the Success of Online Populism

24. Chapter 11: Political Communication in the Age of the Algorithm

25. Chapter 12: The Future of Political Movements in a Digital World

1

Chapter 1

Table of Contents

2

Chapter 1: The Digital Landscape of Political Engagement

The Shift to Digital Political Engagement

The Role of Memes in Political Discourse

Digital Activism: New Frontiers

The Impact of Online Culture on Political Communication

3

Chapter 2: What is Techno-Populism?

Defining Techno-Populism

Characteristics of Techno-Populism

Technology as a Mobilization Tool

Challenges and Critiques of Techno-Populism

4

Chapter 3: Memes as Political Tools

The Evolution of Memes in Political Discourse

Mechanisms of Meme Effectiveness

Case Studies: Successful Political Memes

Memes and the Spread of Misinformation

The Future of Memes in Political Activism

5

Chapter 4: Viral Campaigns: Moments That Matter

Understanding Viral Campaigns in Politics

Case Study: ‘Yes We Can’

The ‘Ice Bucket Challenge’ Phenomenon

Memes as Political Tools

Lessons from Viral Campaigns

6

Chapter 5: Digital Activism: Changing the Game

The Rise of Digital Activism

Tools of Digital Activism

The Impact of Viral Campaigns

Challenges of Digital Activism

7

Chapter 6: Online Culture and Collective Identity

The Role of Online Culture in Identity Formation

Memes as Tools of Political Engagement

Digital Symbols and Political Narratives

The Intersection of Collective Identity and Activism

8

Chapter 7: The Dark Side of Memes

Understanding Misinformation

The Impact of Polarization

Manipulation by Political Actors

The Challenge of Combatting Misinformation

9

Chapter 8: Hashtags and the Politics of Visibility

The Rise of Hashtags in Political Movements

Hashtags as Rallying Cries

Amplifying Voices and Perspectives

The Risks of Visibility

Hashtags and Political Narrative

Future of Hashtags in Political Activism

10

Chapter 9: The Role of Influencers in Political Communication

The Rise of Influencers in Political Communication

Engagement Strategies Used by Influencers

The Impact of Influencers on Political Awareness

Risks and Controversies Surrounding Political Influencers

11

Chapter 10: Analyzing the Success of Online Populism

Understanding Online Populism

Tactics of Successful Populist Movements

Case Studies of Online Populism

Pitfalls and Challenges of Online Populism

The Global Impact of Online Populism